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Studying the intersection of fast-fashion, greenwashing and Gen Z consumers at University of Portland’s Pamplin School of Business

Research shows Gen Z consumers demand authenticity and are highly concerned about the environment. So why is this generation one of the biggest consumers of fast fashion? Are they unaware or unconcerned about the greenwashing marketing tactics e.....»»

Category: topSource: bizjournalsApr 15th, 2024

Digital marketing can drive longer business to business sales cycles

As digital tools have grown sophisticated, marketing teams can now monitor, track — and most importantly — influence buyers and other decision-makers throughout the sales cycle......»»

Category: topSource: bizjournalsMay 5th, 2021

Today is the final day of Wayfair"s massive "Way Day" sale - here are the best deals you can still get

Today is the final day of 'Way Day,' Wayfair's biggest sale of the year. Shoppers can save big on mattresses, furniture, kitchen tools, and lighting......»»

Category: dealsSource: nytApr 29th, 2021

CBF Morning Run: What you need to know today and foggy memories of Upper Arlington High School

Here is what you need to know today, and then some......»»

Category: topSource: bizjournalsApr 29th, 2021

The inside scoop on email lists

Email is still the most powerful of all marketing tools, boasting an average return on investment of $42 for every dollar spent. When you consider how many stale emails you delete after a quick glance, the ROI for well-crafted emails is even higher.....»»

Category: topSource: bizjournalsApr 22nd, 2021

.realtor™ Is More Than a Landing Page

NAR PULSE—With all the marketing and business optimization tools you need, an intuitive interface, and the ability to boost your brokerage’s brand to the next level, .realtor and .realestate web addresses de.....»»

Category: realestateSource: rismediaApr 7th, 2021

VERB, Marketing 360 partner for content management, livestream selling tools

See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»

Category: blogSource: theflyonthewallMar 29th, 2021

7 ways to double your email marketing open rates

Isn’t email marketing dead? No. It’s far from dead. In fact, email can be one of the most robust B2B marketing tools available. For every dollar you spend on this tactic, you can expect to see $42 in return. Now, that’s what we call a .....»»

Category: topSource: bizjournalsMar 24th, 2021

A top exec at upstart health insurer Oscar just joined the board of vape company Juul

Juul has been scrutinized for marketing its vapes to school kids. The company said Klein will help hold the company accoun.....»»

Category: worldSource: nytMar 17th, 2021

Executive Insights: Advertising, Marketing & Public Relations

Today’s media consumer is faced with more marketing messages and more choices than ever before. So how can a business or a brand stand out and effectively tell its story? We gathered three industry experts for a sponsored content discussion on.....»»

Category: personnelSource: nytMar 3rd, 2021

Guest column: Don’t forget about marketing, even in a global pandemic

Everyone knows the world today is just plain crazy. People are going to stores with facial masks and gloves. Toilet paper, paper towels, and cleaning solutions are almost nonexistent, and if you can find a store selling any, then you are indeed the c.....»»

Category: topSource: bizjournalsMay 15th, 2020

Today"s Pickup: 3PL Systems Completes Integration Of Trucker Tools" Smarter Capacity Platform

Customers of 3PL Systems can now access the full complement of Trucker Tools' Smarter Capacity platform, including its Book-it-Now functionality, through an integration that went live on Monday. read more.....»»

Category: blogSource: benzingaMay 12th, 2020

Cosmetology school now teaching its 120 students online. ‘All my students tell me it’s not the same.’

It’s not easy learning cosmetology online, but that’s just what the 120 students in Aurora Monroy’s school are doing. The instructors at Capelli Academy of Cosmetology are using a variety of online tools, including Z.....»»

Category: topSource: chicagotribuneApr 29th, 2020

5 things to know: U.S. News names area"s top public high school

Welcome to Tuesday, loyal readers. Here's what you need to know today. Let's start with education West Campus High School in Sacramento is the area's No. 1 public high school, according to the latest rankings from U.S. News & World Report. West Campu.....»»

Category: topSource: bizjournalsApr 21st, 2020

The Biggest Worries About Children’s Health

Raising a child has never been easy, and parents have always worried about their children when they left home for school or work. Today parents are concerned about the welfare of their children........»»

Category: blogSource: 247wallstApr 17th, 2020

Facebook sues Bangkok resident for selling fraudulent ad tools

Facebook Inc sued a Bangkok-based Indian man on Thursday for developing and marketing a software to bypass the social network's advertising review process and deliver prohibited ads to users......»»

Category: topSource: reutersApr 9th, 2020

For some businesses, this latest "pivot to video" forced by the coronavirus might last

Qian Liu has mastered all the video tools by now – Zoom, Skype, FaceTime, you name it. Liu had just launched a music school, DNA Music Academy, a few months before the coronavirus outbreak and subsequent "stay at home" order meant students can.....»»

Category: topSource: bizjournalsApr 5th, 2020

Five things you need to know today, and will my kids go back to school this year?

Hello, Cincinnati. I don’t know about you, but I’m glad to be past April Fools’ Day. Even when we’re not in the middle of a pandemic, it’s a pain for journalists to wade through emails and Twitter posts to determine what is news and what .....»»

Category: topSource: bizjournalsApr 2nd, 2020

Facebook launches coronavirus hub on messenger platform

Facebook Inc. on Thursday said it has launched a coronavirus community hub on its messenger platform that includes tools for parents and teachers to help with remote school work, help consumers.....»»

Category: topSource: marketwatchMar 26th, 2020

Why Wanda Sports Group"s Stock Is Trading Higher Today

Shares of sports event marketing company Wanda Sports Group Co Ltd (NASDAQ: WSG) are advancing strongly Thursday after the company announced an agreement to divest its IRONMAN Group. read more.....»»

Category: blogSource: benzingaMar 26th, 2020