Advertising World Reels After Exit of WPP CEO
The exit of Martin Sorrell as CEO of WPP has the advertising sector reeling, as questions loom about the future strategy of the world’s largest advertising company without the man who shaped the course of the industry over the past 33 years......»»
Britain"s WPP, investors adjust to life without Sorrell
LONDON (Reuters) - WPP entered uncharted territory on Monday after the exit of founder Martin Sorrell left the world's biggest advertising company rudderless at a time of intense industry change......»»
Ad king Sorrell"s abdication leaves WPP at crossroads
LONDON (Reuters) - Martin Sorrell's sudden exit from WPP marks a shocking end to the career of a chief executive who through sheer force of personality made it the world's biggest advertising firm......»»
Sorrell plots comeback with new listed company after WPP exit
(Reuters) - Martin Sorrell is staging a comeback just six weeks after he was ousted from WPP , using the same formula as in the 1980s when he transformed a little-known shell company into the world's biggest advertising group......»»
: Daily Mail publisher accuses Google of manipulating search results and ‘rigging’ online ad auctions
The publisher of one of the world’s most popular news sites is suing Google and its parent company, Alphabet, alleging that the internet giant manipulates search engine results as punishment and abuses its dominance over the online advertising market......»»
: Daily Mail publisher accuses Google of manipulating search engine results and ‘rigging’ online ad auctions
The publisher of one of the world’s most popular news sites is suing Google and its parent company, Alphabet, alleging that the internet giant manipulates search engine results as punishment and abuses its dominance over the online advertising market......»»
Seeking nominations for the advertising and marketing execs helping their companies prepare for a data-privacy world
Insider's list will spotlight top a.....»»
Trade Desk challenging Google in digital-advertising tech world, WSJ reports
See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»
Top Publisher Conde Nast Skips Rent Payment At One World Trade
Top Publisher Conde Nast Skips Rent Payment At One World Trade Magazine publishers have been crushed by slumping advertising revenue because of the pandemic. Conde Nast could be the latest magazine publisher to experience financial di.....»»
Criteo is restructuring as it prepares for a cookie-less world
Business Insider's top advertising and media stories for February 4. Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Criteo's restructure.The Tra.....»»
The ad world prepares for a return to the office
Hello and welcome back to the Advertising and Media Insider, your weekly industry news fix. I'm Lucia Moses, deputy editor here.&nbs.....»»
Ad group WPP says COVID-19 has speeded up strategy shift
The COVID-19 pandemic is forcing the world's biggest advertising company WPP to accelerate its strategy of bringing its multiple agencies together to produce work more quickly for clients battling to cut costs......»»
WPP says COVID-19 dragged March net sales down 7.9%, braces for bigger impact
WPP , the world's biggest advertising company, said net sales fell 3.3% in the first quarter, with the impact of the COVID-19 pandemic dragging it down by 7.9% in March alone, prompting it to cut more costs......»»
Digital Advertising Remains the Future, and 3 Companies Continue to Rule
These three leaders in the digital advertising world make sense for aggressive growth accounts looking to add shares of companies that are dominant in a space that will continue to grow in the years........»»
SIGN UP NOW: We"re talking to the global chief marketing officer of Burger King about how advertising needs to adapt to the coronavirus crisis at a live digital event on Thursday, and it"s free to join
Burger King; Samantha Lee/Business Insider The coronavirus pandemic will dramatically change the world as we know it — and advert.....»»
World leaders say they have so far failed to identify a single coronavirus antibody test which is accurate enough for use
Claudio Furlan/LaPresse via AP G7 leaders on Friday discussed the search for a home coronavirus antibody test that could allow an early exit from the internati.....»»
The Ratings Game: Twitter could exit the COVID-19 crisis stronger than before, Goldman Sachs says
Twitter Inc. may be facing a weaker advertising market as the COVID-19 outbreak crimps consumer spending, but the company may also be picking up a flood of new information-hungry users that it could keep around for the long haul......»»
Ad giant WPP pulls dividend, buyback and outlook as clients cut spending
The world's biggest advertising company WPP has pulled its dividend and share buyback and withdrawn its 2020 guidance after the coronavirus pandemic sparked the most uncertain time in its 35-year history......»»
Ad giant WPP pulls dividend, buyback and outlook
WPP , the world's biggest advertising company, said it was pulling its dividend and share buyback, and withdrawing its guidance for 2020 after the coronavirus outbreak forced an increasing number of clients to cancel work......»»
Facebook, Messenger And WhatsApp Use Soars While Advertising Declines In Pandemic Hit Countries
Benzinga is covering every angle of how the coronavirus affects the financial world. For daily updates, sign up for our coronavirus newsletter. read more.....»»
Here are the top 25 executives at WPP, the world"s biggest advertising company
Business Wire; WPP; Ruobing Su/Business Insider The largest ad holding company WPP has lost more than half its market value since 2015 as the ad in.....»»