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Advertising World Reels After Exit of WPP CEO

The exit of Martin Sorrell as CEO of WPP has the advertising sector reeling, as questions loom about the future strategy of the world’s largest advertising company without the man who shaped the course of the industry over the past 33 years......»»

Category: smallbizSource: wsjApr 17th, 2018

Sorrell plots comeback with new listed company after WPP exit

(Reuters) - Martin Sorrell is staging a comeback just six weeks after he was ousted from WPP , using the same formula as in the 1980s when he transformed a little-known shell company into the world's biggest advertising group......»»

Category: topSource: reutersMay 30th, 2018

Britain"s WPP, investors adjust to life without Sorrell

LONDON (Reuters) - WPP entered uncharted territory on Monday after the exit of founder Martin Sorrell left the world's biggest advertising company rudderless at a time of intense industry change......»»

Category: topSource: reutersApr 16th, 2018

Ad king Sorrell"s abdication leaves WPP at crossroads

LONDON (Reuters) - Martin Sorrell's sudden exit from WPP marks a shocking end to the career of a chief executive who through sheer force of personality made it the world's biggest advertising firm......»»

Category: topSource: reutersApr 15th, 2018

Vaping Advertising And Regulations Across The UK, USA And Canada

Vaping has come a long way since the first-gen e-cigarette hit the market back in 2003. Public perception, legislation and how vaping products are adopted by consumers varies significantly across three of the largest markets in the world. The U.....»»

Category: blogSource: valuewalkDec 14th, 2018

WPP hires Publicis executive as chief marketing officer

WPP said it had hired Laurent Ezekiel from its French rival Publicis to be its chief marketing and growth officer, tasked with helping new boss Mark Read steer the world's biggest advertising group back to growth......»»

Category: topSource: reutersDec 13th, 2018

Qatar's OPEC Exit Shows Growing Sway of Moscow-Riyadh Oil Axis - Bloomberg

BloombergQatar's OPEC Exit Shows Growing Sway of Moscow-Riyadh Oil AxisBloombergWhen Qatar shocked the oil world on Monday by announcing plans to quit the OPEC carte.....»»

Category: topSource: googlenewsDec 3rd, 2018

The Wall Street Journal: Feds charge 8 people in fraudulent online-ad scheme

The Justice Department charged eight people, most of them in Eastern Europe, with operating two alleged advertising schemes involving scores of faked websites and infected computers across the world, costing advertisers tens of millions of dollars......»»

Category: topSource: marketwatchNov 27th, 2018

4 marketing questions everyone in your company should know how to answer

One primary objective of marketing is to drive the perception people have when they think about your brand. Traditionally, that has happened through things like advertising, trade shows, social media, etc.  However, in today’s world, every emp.....»»

Category: topSource: bizjournalsNov 12th, 2018

How to survive in an Instagram retail world

With the explosion of Instagram advertising, new digitally native brands are popping up daily. But how do they survive in a rising CPC world?.....»»

Category: topSource: moneycentralNov 6th, 2018

OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are ‘Fundamental’

"Otherwise you're just wasting money," says OpenX CEO Tim Cadogan. It only takes a few clicks for a consumer to build a profile with a digital advertiser. It's called programmatic advertising--an algo.....»»

Category: europeSource: fortuneNov 5th, 2018

Shares in world"s biggest ad group nosedive on weak earnings

Shares in WPP, the world's biggest advertising company, have nosedived after it warned about weaker earnings......»»

Category: topSource: foxnewsOct 25th, 2018

Zuckerberg Reengineered the World. The World Hated It.

If you wanted to target a Facebook ad to someone like Mark Zuckerberg you might start by plugging some basic information into his platform’s precision advertising app: gender, location, age......»»

Category: topSource: moneycentralOct 5th, 2018

Instagram COO Says the App Is in Good Hands After Founders’ Exit

But the departure of founders is "so sad" and "a huge loss" The tech world was st.....»»

Category: europeSource: fortuneOct 3rd, 2018

Why Waymo Could Be a $50 Billion Revenue Opportunity for Alphabet

In a world where Google is no longer just Google, Alphabet has many current and future sources of revenues beyond search and advertising......»»

Category: blogSource: 247wallstSep 24th, 2018

WPP preparing to merge Young & Rubicam and digital ad firm VML: WSJ

The world's largest advertising company WPP Plc's is preparing to consolidate some of its businesses in a bid to keep pace with the industry's digital shift, the Wall Street Journal reported on Sunday......»»

Category: topSource: reutersSep 23rd, 2018

The anonymity dilemma: New York Times rivals react to explosive op-ed

While the White House reels from a highly critical op-ed written anonymously by a senior Trump administration official, the news media world continues to grapple with the New York Times' decision to publish it......»»

Category: topSource: moneySep 6th, 2018

A 5-star boutique hotel in Switzerland with a world-famous infinity pool no longer has to pay for advertising, thanks to Instagram

David Olkarny A luxury hotel in Switzerland with a world-famous infinity pool no longer has to pay for advertising — thanks to .....»»

Category: topSource: businessinsiderSep 6th, 2018

Global advertising giant WPP names Mark Read as CEO successor of Martin Sorrell

WPP, the world's largest ad agency, named Mark Read as the company's new CEO, replacing Martin Sorrell at a time of major industry c.....»»

Category: topSource: usatodaySep 3rd, 2018

Reports: Global advertising giant WPP to name Mark Read as CEO successor of Martin Sorrell - USA TODAY

USA TODAYReports: Global advertising giant WPP to name Mark Read as CEO successor of Martin SorrellUSA TODAYWPP, the world's l.....»»

Category: topSource: googlenewsSep 3rd, 2018

Reports: Global advertising giant WPP to name Mark Read as CEO successor of Martin Sorrell

WPP, the world's largest ad agency, reportedly will become the company's new CEO, replacing Martin Sorrell at a time of major industry chall.....»»

Category: topSource: usatodaySep 2nd, 2018