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Working with outside marketing agencies: Hold yours accountable or seek a new one
For many companies, digital advertising has become a double-edged sword. Marketers are able to reach specific, targeted audiences through the web, avoiding the high costs of print and broadcast advertising. Unfortunately, it’s difficult for marke.....»»
3 ways to gain and incorporate empathy into your marketing
The rate at which technology has evolved over the past few years has impacted every industry — especially marketing. Today, businesses are trying to find ways to leverage technology to reach more customers. Marketing automation, search engine opti.....»»
Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion
Adobe Systems agreed to acquire marketing-automation firm Marketo for $4.75 billion, its largest acquisition ever and the latest sign of its ambition to become a one-stop-shop for marketers......»»
KitchenAid"s online personalization tool lets you customize your stand mixer with engravings, unique bowl designs, and more
KitchenAid's Artisan Stand Mixer can be customized by stand color, bowl design, attachment tools, and more. Here why it makes a great, unique gift. If you buy through our links, we may earn money from aff.....»»
Verizon announces marketing action plan to expand DE&I reach
See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»
3 digital banking trends to look out for this year, according to the head of digital at Chase
Allison Beer says over the next year there will increased demand for banking personalization, automation, and real-time payments. Allison Beer is the.....»»
Should you use LinkedIn as a marketing tool?
LinkedIn, like any social media platform, can be a fantastic marketing tool. The success of your tactics on this platform is, however, dependent on two things: the audience you’re trying to reach and the approach that you take in connecting .....»»
What is Zapier? Here"s what you need to know about the tool that helps automate apps and workflows
Zapier is an automation tool that lets you easily create workflows that involve common web apps and services. Za.....»»
City"s deaths reach 6 times the normal level
Gov. Andrew Cuomo outlined how stay-at-home restrictions could be eased for parts of the state. New York Mayor Bill de Blasio said city-run health clinics soon will use a that lets people collect... To view the full story, click the title link......»»
Datable Technology Corporation Announces Financial Results for Q4 and 2019 Year End Results and Update for Year-to-date 2020
VANCOUVER, April 24, 2020 /CNW/ -Â Datable Technology Corp. (TSXV:DAC) (OTCQB:TTMZF) (the "Company" or "Datable" or "DTC"), a software company that provides a marketing automation platform called PLATFORM3Â t.....»»
KitchenAid"s online personalization tool lets you customize your stand mixer with personalized engravings, unique bowl designs, and more
KitchenAid"s online personalization tool lets you customize your stand mixer with personalized engravings, unique bowl designs, and more.....»»
Posiflex to set up joint venture with Lenovo
POS device and kiosk maker Posiflex Technology and China-based IT vendor Lenovo will set up a joint venture for marketing integrated O2O management solutions to the globally top-500 retail operators and B2C service providers, according to Posiflex......»»
AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion
This is a prev.....»»
Samsung Display reportedly to close four LCD lines ahead of schedule
Samsung Display reportedly plans to shut down ahead of schedule four of its LCD panel production lines as early as in the third quarter of 2020, as the vendor is looking to accelerate its exit from the LCD segment, according to industry sources......»»
A Beginner"s Guide to Email Automation
Ongoing communication with your customers is critical. Email automation will allow you to reach out regularly as well as provide actionable insights to maintain and grow your customer base......»»
Airbnb is freezing marketing spending and slowing hiring as losses reportedly reach hundreds of millions of dollars
Mike Windle/Getty Images Airbnb has halted most teams to freeze hiring for the foreseeable future, according to a report in The Information on Friday. Technical and essential roles are still open and moving through the process on .....»»
8 ways to successfully adapt your influencer marketing strategy in a like-less world
Now that the rumor about Instagram removing public likes has been confirmed by Adam Mosseri, the head of Instagram, marketers are preparing for a social... The post 8 ways to successf.....»»
Seattle event marketing automation startup expands at an unlikely time
Banzai CEO Joe Davy said business in March has been strong despite growing concerns about the coronavirus spread and its impact on events......»»
American City Business Journals launches BizLeads
American City Business Journals, parent company of Dayton Business Journal, has introduced BizLeads, a new cloud-based B2B data product that helps sales and marketing professionals identify and reach potential customers for as little as $66 per mo.....»»
Savannah-based urban fashion retailer Citi Trends names new CEO
Savannah, Ga.-based urban fashion retailer Citi Trends Inc. said Friday it's named a new CEO. David Makuen, who was most recently executive vice president of marketing, strategy, and ecommerce for specialty retailer Five Below, will become CEO of Citi .....»»