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Philly ad exec Leo Levinson"s 15 tips on rational marketing during COVID-19 crisis

These are challenging times, to be sure, but that doesn’t mean your marketing should stop. This crisis offers incredible opportunities for you and your firm to leap ahead, as long as you keep your head. Here are some valuable tips for staying in th.....»»

Category: topSource: bizjournalsMar 31st, 2020

8 ways to successfully adapt your influencer marketing strategy in a like-less world

Now that the rumor about Instagram removing public likes has been confirmed by Adam Mosseri, the head of Instagram, marketers are preparing for a social... The post 8 ways to successf.....»»

Category: blogSource: valuewalkMar 19th, 2020

NYU professor Scott Galloway on Oyo: "When poor judgment looks for quick fixes, corruption can rear its head"

Shona Ghosh/Business Insider Scott Galloway, the bestselling author and well-known tech-industry pundit, is a professor of marketing at New York University's Stern School of Business.  The following is his recent blog post i.....»»

Category: smallbizSource: nytJan 10th, 2020

Sweet Flower Appoints Former Beboe Head Of Marketing As CMO

After serving as head of marketing for Beboe Br.....»»

Category: blogSource: benzingaDec 4th, 2019

Unilever names Braams as new marketing head in expanded role

Consumer goods giant Unilever Plc on Tuesday appointed Conny Braams to the new post of chief digital and marketing officer, expanding the scope of a role previously held by advertising industry veteran Keith Weed......»»

Category: topSource: reutersDec 3rd, 2019

Apple"s head of marketing slammed Chromebooks, calling them "cheap testing tools" and saying kids who use them in school won"t succeed (GOOG, GOOGL, AAPL)

Getty In an in.....»»

Category: topSource: businessinsiderNov 13th, 2019

Shell appoints new head of downstream business

Royal Dutch Shell has appointed Huibert Vigeveno to head its downstream business, the refining, trading and marketing operations that are to become a key pillar for the oil and gas company as it transitions to cleaner energy......»»

Category: topSource: reutersNov 1st, 2019

Beyond Meat brings in Coca-Cola veteran to head marketing

Beyond Meat Inc will bring in Coca-Cola Co veteran Stuart Kronauge as its chief marketing officer, the vegan patty maker said on Thursday, as it looks to boost its presence in retail and restaurants......»»

Category: topSource: reutersOct 24th, 2019

Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

Omnicom The US Army has struggled to recruit new soldiers and prove .....»»

Category: topSource: businessinsiderOct 12th, 2019

Visit St. Pete/Clearwater names new CEO

The president of Visit Pensacola will now head the destination marketing bureau for Pinellas County.  Steve Hayes announced on Wednesday that he has accepted the role as president of Visit St. Pete/Clearwater.  Hayes has led Visit Pensacola since.....»»

Category: topSource: bizjournalsOct 9th, 2019

Ogilvy taps former executive to lead D.C. office

New York-based marketing and public relations firm Ogilvy has appointed Rachel Caggiano to head up the firm's D.C.-area operations as its group managing director. Caggiano has been leading interdisciplinary and interagency teams at Ogilvy's parent comp.....»»

Category: topSource: bizjournalsOct 1st, 2019

Former Under Armour exec joins Phoenix Suns as head of marketing

Just weeks before the NBA season kicks off, the Phoenix Suns have hired a new chief marketing and communications officer, who has worked his way up in the marketing world at major brands including Under Armour, Nike and ESPN. The Suns announced the .....»»

Category: topSource: bizjournalsOct 1st, 2019

Research Affiliates Commentary: The Advisor’s Case for Smart Beta Direct Indexing

By Partner, Head of Client Strategies and Marketing John West and Vice President of Product Management Amie KoRelated Stocks: SPY, DJI, QQQ,.....»»

Category: blogSource: gurufocusSep 10th, 2019

Software security firm Veracode names Elana Anderson CMO

Elana Anderson has been appointed chief marketing officer at Veracode, a leading provider of application security testing solutions. Anderson will head Veracode’s global marketing, branding, and communications programs and will report to CEO Sam King.....»»

Category: topSource: bizjournalsAug 12th, 2019

Former Tinder marketing chief sues ex-CEO claiming sexual assault

The former marketing head at dating app Tinder is suing former Match Group and Tinder CEO Gregory Blatt, claiming sexual assault. In the lawsuit, Rosette Pambakian also accuses IAC/InterActiveCorp (Nasdaq: IAC), where Blatt formerly served as CEO, .....»»

Category: topSource: bizjournalsAug 7th, 2019

Under Armour brings on Red Bull exec to head sports marketing

Under Armour Inc. is bringing on a highly touted executive from Red Bull to oversee sports marketing. Sean Eggert will be senior vice president of global sports marketing at the Baltimore sportswear maker and report to Chief Marketing Officer Ales.....»»

Category: topSource: bizjournalsJun 18th, 2019

Nashville"s second-biggest nonprofit names new CEO

A seven-month search for the next president and CEO of the second-largest nonprofit in Nashville has ended. Nancy Keil, the chief development and marketing officer of Second Harvest Food Bank of Middle Tennessee, will take over as the head of the N.....»»

Category: topSource: bizjournalsMay 22nd, 2019

Kraken Crypto Exchange Poaches a Sony Studio Head for Marketing Push

Kraken has hired Matt Mason, most recently a studio head at Sony Pictures, as the crypto exchange's first chief marketing officer......»»

Category: forexSource: coindeskMar 8th, 2019

This Company Is Flipping the Marketing Playbook on Its Head

Do you like rece.....»»

Category: futuresSource: nasdaqApr 26th, 2018

Silicon Valley"s newest investor is a guy who raised $3 million to start ¯backslash_(ツ)_/¯ Capital — named after the shrugging emoji tattooed on his wrist

AngelList's former head of marketing Niv Dror has launched his own $3 million venture capital fund called Shrug Capital, stylized as  ¯backslash_(ツ)_/¯ .....»»

Category: topSource: businessinsiderApr 16th, 2018