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5 ways to get principal buy-in for AEC marketing initiatives
Whether it’s a change in the business development process, implementing a new technology, launching a client experience program, building a new website, or refreshing a brand, marketers can often face an uphill battle getting buy-in......»»
Next Avenue: Why businesses are clueless about reaching this huge demographic
Product developers and marketers are missing out on a vast untapped market because of an outdated narrative......»»
Walter Reed developers launch new brand and provide construction update
The Parks at Walter Reed, the redevelopment of 66 acres within the former Walter Reed Army Medical Center campus in Northwest Washington, is advancing with a new website and brand just in time for the big marketing push in Las Vegas. Jointly developed.....»»
Marketers Add More Podcasts to the Mix
While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising......»»
Things Businesses And Marketers Should Know About Brand Affinity
In the marketing game today, brand loyalty is no long.....»»
Laurel Road’s Alyssa Schaefer on launching a new online lending brand with deep banking roots
We’re digging deeper here, talking to some of the top finance and fintech marketers about the challenges and opportunities in growing their businesses. It’s not often that a marketer gets a chance to create.....»»
CoinList Launches Hackathon Series to Spur Crypto Product Launches
Under its new "CoinList Build" brand, CoinList will be co-organizing hackathons with protocols that are looking to court developers......»»
I tried store-brand peanut butter from Whole Foods, Trader Joe"s, Costco, and Wegmans. My kids couldn"t get enough of the winner.
I tried and ranked peanut butter from different grocery stores, including Whole Foods, Costco, Trader Joe's, and Wegmans, to find the best spread. I tried four brands of peanut butter from Trader Joe'.....»»
Popular chicken chain is the fastest-growing brand in the Northeast, according to Yelp
Popular chicken chain is the fastest-growing brand in the Northeast, according to Yelp.....»»
New Columbus apparel brand Seniq wants to bring more fashion to the outdoors
A Columbus retail startup wants to put a little more form in outdoor performance apparel......»»
In Her Own Words: For sustainable swim brand founder Caroline Danehy, father knew best
Following in your father or mother’s footsteps can be a natural progression but choosing the path they rejected sounds counter-intuitive. Caroline Danehy followed her dad to Colgate University, yet her college experience was dramatically di.....»»
Luckett & Farley CEO: "Your reputation can’t live on yesterday’s work"
“What’s interesting about Luckett & Farley is that there are very few architecture and engineering firms that are household names. … I was attracted to the brand.".....»»
Prologis says red-hot industrial leasing that defined pandemic era has cooled
The San Francisco-based industrial giant says it's well-positioned to weather the cool down, and may even end up the beneficiary of what its CEO described as "distressed" behavior among other developers......»»
Chanel, Tecovas, Faherty among several new additions at Easton Town Center
Luxury beauty and personal care, handcrafted western wear and a sustainably-minded apparel brand are among the upcoming additions to Easton Town Center......»»
M.Gemi Felize Loafer Review: The most comfortable driving loafers we"ve ever worn
M.Gemi's Felize driving loafer is the shoe that put the brand on the map. Here are sizing tips and photos of how they hold up after years of wear. When you buy t.....»»
Edikted, Gen Z fashion brand, opening in Mall of America
Edikted's third brick-and-mortar location in the U.S. will be in the Mall of America......»»
This viral convertible backpack is over $900 — I thought the price was ridiculous until I actually used it
Senreve's Maestra bag goes from backpack to shoulder bag in a split second. I've been using mine for two years and the structured leather still looks brand new. When you buy through our links, Business Insider may earn.....»»
A brand aimed at moms is using a porn star to create uncensored videos showing how to use its products
Mother an.....»»
Court ruling raises obstacles for developers tapping into Austin"s South Central Waterfront District
Austin'.....»»
Memphis developers awarded historic development grants from State of Tennessee
Three renovations of historic properties in Memphis have been awarded a grant from the Tennessee Department of Economic and Community Development......»»