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How to Build a Brand Through Storytelling, According to Three Masters

Sundial Brands co-founder Dennis Richelieu, Airbnb's Nancy King, and Red Antler founder Emily Heyward explain how to bring your story alive......»»

Category: topSource: incMay 19th, 2017

Will Mercedes-Benz Build This Little Electric Car?

The Mercedes-Benz Concept EQA is a preview of a future electric car intended to bring new buyers to the brand......»»

Category: topSource: foxnewsSep 13th, 2017

MRF test drives a luxury brand

The tyre maker relies on its association with the customer to build a new brand in a new category.....»»

Category: topSource: business-standardSep 6th, 2017

An ad executive explains how Burning Man is really a massive marketing festival

Jon BondIf you want an example of how to build a brand today, there’s no better place to look than Burning Man, the festival .....»»

Category: topSource: businessinsiderSep 6th, 2017

Lexus restructures India business, to operate independently from Toyota

Lexus India's independence to enable it to build its presence as a luxury lifestyle brand.....»»

Category: topSource: business-standardSep 1st, 2017

Facebook, Twitter, or Instagram? Why It"s Better To Focus On Just 1 Platform to Build Your Brand

Feel pressure to join every hot new social media site that pops up? Forget it. Try using just one to build your brand to its greatest potential......»»

Category: topSource: incAug 29th, 2017

How To Build A Personal Brand That Drives Business Growth

With rising competition in business and crowded marketing channels, the only way to stand out is to build a strong personal brand if you want to drive business growth......»»

Category: topSource: incAug 24th, 2017

Ford wants to build electric vehicles in China (F)

Ford Motor Company(Reuters) - Ford Motor is exploring setting up a joint venture with Chinese firm Anhui Zotye Automobile Co to build electric passenger vehicles in China under a new brand, tapping into a boom for such vehicles in the world's top auto ma.....»»

Category: topSource: businessinsiderAug 22nd, 2017

Ford, China"s Zotye Auto plan JV to build electric vehicles

SHANGHAI (Reuters) - Ford Motor is exploring setting up a joint venture with Chinese firm Anhui Zotye Automobile Co to build electric passenger vehicles in China under a new brand, tapping into a boom for such vehicles in the world's top auto market......»»

Category: topSource: reutersAug 22nd, 2017

​How to make sure IT isn’t left out of M&A discussions

A merger or acquisition is often the high point in a business professional’s career. For many CEOs, the ability to sell your company is the epitome of success. For others, it’s the ability to acquire another company and build your overall brand a.....»»

Category: topSource: bizjournalsAug 22nd, 2017

The 2 Keys Steve Jobs, Mark Zuckerberg, and Richard Branson Used to Build Rabid Followings

Use these two story-telling techniques to sell your brand like a billionaire......»»

Category: topSource: incAug 16th, 2017

Build your personal brand, or it will be built for you

When building and growing your business, brand identity is critical. Elements such as logo, color palette, voice and tone create an experience that reflects what your company represents. A brand identity isn’t created by looking at the competit.....»»

Category: topSource: bizjournalsAug 16th, 2017

5 Tips From Soul Cycle on How to Build Brand With a Cult Following

This million dollar brand can teach us a lot about how to build a brand with a cult following.....»»

Category: topSource: incAug 14th, 2017

5 Tips From Soul Cycle on How To Build A Brand With A Cult Following

This million dollar brand can teach us a lot about how to build a brand with a cult following.....»»

Category: topSource: incAug 14th, 2017

5 Essential Entrepreneurial Lessons To Steal From Soul Cycle

This million dollar brand can teach us a lot about how to build a brand with a cult following.....»»

Category: topSource: incAug 13th, 2017

4 Ways to Use the Power of Story to Build Your Business

Every aspect of a brand's voice should be telling a cohesive story about its vision and purpose. Here's how to build that story into your current marketing efforts......»»

Category: topSource: incAug 11th, 2017

Build-A-Bear extends PBS Kids sponsorship

Build-A-Bear Workshop is extending its corporate sponsorship of PBS KIDS through 2017. The 15-second segments tie in the company brand with PBS Kids and will air during "Curious George" and "Wild Kratts" episodes. The partnership began in April, sa.....»»

Category: topSource: bizjournalsAug 4th, 2017

3 Questions You Need to Answer to Build Your Personal Brand

Emily Heyward, co-founder of Red Antler, thinks it's never too early to plan your company's branding......»»

Category: topSource: incAug 1st, 2017

9 Ways to Build a Strong Personal Brand

Strong Personal Brands: 9 Ways You Can Create One.....»»

Category: topSource: incJul 24th, 2017

IPL sponsorship: India Cements to continue promoting CSK after comeback

Cement manufacturer India Cements has said that the company is looking at continuing its brand association with the earstwhile Indian Premier League (IPL) champion Chennai Super Kings (CSK), to build its brand. The company said that.....»»

Category: topSource: business-standardJul 19th, 2017

Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions

An influencer endorsing your brand is the most effective way to build your brands credibility. But is it right for you and your business?.....»»

Category: topSource: incJul 1st, 2017