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How to Build a Brand Through Storytelling, According to Three Masters

Sundial Brands co-founder Dennis Richelieu, Airbnb's Nancy King, and Red Antler founder Emily Heyward explain how to bring your story alive......»»

Category: topSource: incMay 19th, 2017

Discounting e-commerce: Taxing online discounts is illogical

The rationale is that discounts constitute marketing expenditure, incurred to build market share or a brand.....»»

Category: topSource: business-standardFeb 18th, 2018

These 2 Books Will Help You Build a Brand Bigger Than Your Product

Seth Godin andFabian Geyrhalterare authors of two books that explain how brands can be bigger than their products.....»»

Category: topSource: incFeb 16th, 2018

Singapore"s luxury tea boutique chain TWG debuts in Indian market

TWG looks to build its brand in a nation of tea drinkers.....»»

Category: topSource: business-standardFeb 14th, 2018

Insurtech Company Indio Raises $6M In Series A Funding

Indio Technologies announced Tuesday it raised $6 million in Series A financing intended to build its brand, sharpen its sales effort and expand its insurance processing platform. read more.....»»

Category: blogSource: benzingaFeb 6th, 2018

Want to build your own brand? These NFL players and business owners share how

A panel of VIPs, all in town for the Super Bowl, discussed entrepreneurism, moderated by David Meltzer, CEO and co-founder of California-based sports and entertainment marketing agency Sports1 Marketing......»»

Category: topSource: bizjournalsFeb 5th, 2018

How to Outsmart Facebook"s News Feed (and Build a Better Brand)

Facebook may have rained on your brand page parade, but here's how you can turn the tide back in your favor......»»

Category: topSource: incJan 31st, 2018

Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains how personalities like Oprah and Elon Musk capture our attention and how to use the approach to build a fascinating brand......»»

Category: topSource: incJan 26th, 2018

The Oprah Obsession: It Isn"t in Your Imagination (It"s in Your DNA)

Neuroscience explains how personalities like Oprah and Elon Musk capture our attention and how to use the approach to build a fascinating brand......»»

Category: topSource: incJan 26th, 2018

5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant

Sometimes the most successful marketing tactic is counterintuitive. 5 Lessons from Elon Musk on how to build a cult following for your brand......»»

Category: topSource: incJan 22nd, 2018

Why You Can"t Expect to Build a Business in 2018 Without a Personal Brand

Many entrepreneurs may not even think about it, but they should......»»

Category: topSource: incJan 19th, 2018

Coffee Board to revive India Coffee House with 75 shops, take on big chains

Plans to rope in private sector to run outlets on franchise basis, use traditional and social media to build brand.....»»

Category: topSource: business-standardJan 19th, 2018

How Mark Cuban, Arianna Huffington and Bill Gates Use Social Media to Build Their Brand

Most CEOs still don't even have a Facebook account......»»

Category: topSource: incJan 18th, 2018

Help Your Marketing Score Big With SuperBowl Storytelling

Tell a brand story that resonates and you win hearts and minds......»»

Category: topSource: incJan 18th, 2018

Garrett Popcorn partnering with TimeZoneOne Chicago to build the brand

TimeZoneOne, a global creative communications agency headquartered in Chicago, is starting the new year by adding an iconic Chicago food brand to its client roster, Garrett Brands.  Garrett is the parent of the local Garrett popcorn franchise. Lo.....»»

Category: topSource: bizjournalsJan 16th, 2018

4 culture mistakes that could be killing your brand

Clever marketing tag lines, advertising campaigns and industry events: These are just some of the external strategies used to build a brand. But many business leaders wonder why these approaches aren’t impacting sales the way they expected. Wh.....»»

Category: topSource: bizjournalsJan 9th, 2018

Victoria’s Secret Sales Disappoint

Victoria's Secret likely remains the leader in lingerie sales. However, despite the brand's nearly universal fame, it has not been able to build a new consumer base......»»

Category: blogSource: 247wallstJan 5th, 2018

What Every CEO Should Consider Before Writing a Book in 2018 to Build Their Business and Personal Brand

Should you consider writing a book as CEO of your company to build your personal and business brand? Here are the things you need to consider......»»

Category: topSource: incDec 27th, 2017

Accelerate Your CEO Brand in 2018 By Writing a Book. Here Are the 4 Things You Need to Know

Should you consider writing a book as CEO of your company to build your personal and business brand? Here are the things you need to consider......»»

Category: topSource: incDec 27th, 2017

Cadila Healthcare works to build Zydus brand

Cadila Laboratories was formed by two friends Ramanbhai Patel and IA Modi in 1952.....»»

Category: topSource: business-standardDec 25th, 2017

Sawmill District to be new home for institute, school

The National Institute of Flamenco and Tierra Adentro: The New Mexico School of Academics, Art & Artesanía have plans to build a brand new home in the Sawmill District, spurring about $10 million of development in the area. A fire four years a.....»»

Category: topSource: bizjournalsDec 20th, 2017