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Tesla Model 3 hits major milestone

FBN's Cheryl Casone on Tesla reaching a milestone of 100,000 Model 3 vehicles and Tesla CEO Elon Musk filing the paperwork to create a Tesla brand tequila called 'Teslaquila.'.....»»

Category: topSource: moneycentralOct 15th, 2018

Tween brand Justice launching entertainment division

Justice, a brand focused on tween girls with clothing, accessories and more, is launching an entertainment division, Justice Studios, that will create original content. The brand, which is part of the Ascena.....»»

Category: topSource: marketwatchOct 2nd, 2018

J.Crew to unveil brand for younger women

J. Crew Group will unveil a new brand to appeal to a younger, female shopper as the preppy clothing retailer seeks a broader audience for its recovery strategy. “We see ourselves as having more than... To view the full story, click the title link......»»

Category: blogSource: crainsnewyorkSep 26th, 2018

7 of the biggest brand feuds in history

Flickr/Kārlis Dambrāns Whether it’s two brands fighting for the same audience or brands across industries staking a claim, feuds have a way of making headlines, for better o.....»»

Category: topSource: businessinsiderAug 22nd, 2018

Stanley Black & Decker touts Baltimore as "new home" of Craftsman brand

Stanley Black & Decker is trying to create its own "Craftsman story," touting Baltimore as the "new home" for the 90-year old brand bought from Sears last year. Connecticut-based Stanley Black & Decker welcomed almost 200 auto enthusiasts and tool.....»»

Category: topSource: bizjournalsAug 16th, 2018

Term Sheet — Tuesday, August 7

On deals and dealmakers. MEDIA MONEYGood morning, Term Sheet readers. Media executive Jeffrey Katzenberg just raised $1 billion in funding to create high-quality content for a mobile audience. His new mobile video startup NewTV raised the massive r.....»»

Category: europeSource: fortuneAug 7th, 2018

From the publisher: Women in Healthcare Symposium to raise awareness of gender parity in the workplace

On July 11, Columbus Business First is hosting a brand-new signature event for our audience in partnership with the Columbus Chapter of the Healthcare Businesswomen’s Association (HBA). I’m excited about this event for a number of reasons, not t.....»»

Category: topSource: bizjournalsJul 4th, 2018

7 reasons why your business needs a podcast

Real small business owners share how this untraditional form of marketing worked wonders for them, bringing in leads and putting their brand in front of a whole new audience. .....»»

Category: topSource: moneycentralJun 25th, 2018

This is how to connect people with your brand

Ask not what your audience can do for you -- ask what you can do for your audience......»»

Category: topSource: moneycentralJun 25th, 2018

GE"s Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it"s finally embracing programmatic advertising

_ GE has embraced technology and platforms where its audience is, and that reinforce who it is as a company, says Linda Boff, its chief market.....»»

Category: topSource: businessinsiderJun 22nd, 2018

Spending Money to Create Profit

In the following interview, Greg McClure, CEO/broker of Realty ONE Group Complete in Rocklin, Calif., discusses the advantages of the brand, profitability, recruitment strategies and more. Region Served: Greater Sacrame.....»»

Category: realestateSource: rismediaJun 14th, 2018

H&M is taking notes from Kanye West"s Yeezy brand

Nyden H&M's new millennial-focused brand, Nyden, launched its first collection online this month.  H&M CEO Karl-Johan Persson wants to create the brand of the future — one that he believes does not follow t.....»»

Category: topSource: businessinsiderJun 13th, 2018

H&M"s new millennial-focused brand is taking a page out of Kanye West"s playbook

Nyden H&M's new millennial-focused brand, Nyden, launched its first collection online this month.  H&M CEO Karl-Johan Persson wants to create the brand of the.....»»

Category: topSource: businessinsiderJun 13th, 2018

Simplify and Strengthen Your Digital Brand With a .realtor™ Web and Email Address

Every business wants to create a powerful and effe.....»»

Category: realestateSource: rismediaJun 9th, 2018

You can buy Mike"s bike from ‘Stranger Things’

Schwinn, the classic bicycle brand of Madison’s Pacific Cycle Inc., has partnered with Netflix to create a limited edition bicycle designed in the same style as one used by a character on the popular Netflix show "Stranger Things." The limited edi.....»»

Category: topSource: bizjournalsJun 8th, 2018

BofA Calls It: "The Global Wave Has Just Peaked For Only The Tenth Time In 25 Years"

Speaking at an investor conference on Friday, JPM CEO Jamie Dimon again impressed the audience with his particular brand of optimism, saying he doe.....»»

Category: blogSource: zerohedgeJun 2nd, 2018

Patch this loophole in NYC"s freelancer law

Thirty years ago, on a first-generation listserv for freelancers, a brand-new writer enthused about her overwhelming love of writing. “What is your favorite thing to write?” she gushed to... To view the full story, click the title link......»»

Category: blogSource: crainsnewyorkJun 2nd, 2018

Entrepreneurship: Giving a Family Business a Jolt With Coffee That Empowers Women

When Alyza Bohbot’s parents considered selling their roasting company, she took over instead, with a mission to create an “unapologetically feminine” brand......»»

Category: smallbizSource: nytMay 17th, 2018

Making Movies in the Trump Era for the Audience Hollywood Ignored

Producer Dallas Sonnier fled Los Angeles to create “populist entertainment.” In his October release, “Brawl in Cell Block 99,” Vince Vaughn portrayed an unemployed mechanic who kills drug dealers to protect his wife from a forced abortion......»»

Category: smallbizSource: wsjMay 15th, 2018

How to Create a Promotional Event That Genuinely Connects With Customers

I talked with a winner of the Busch Beer '500 to the 500' campaign about how a promotional event looks -- not from a brand perspective, but from the customer's......»»

Category: topSource: incMay 3rd, 2018