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From the publisher: Women in Healthcare Symposium to raise awareness of gender parity in the workplace

On July 11, Columbus Business First is hosting a brand-new signature event for our audience in partnership with the Columbus Chapter of the Healthcare Businesswomen’s Association (HBA). I’m excited about this event for a number of reasons, not t.....»»

Category: topSource: bizjournalsJul 4th, 2018

7 reasons why your business needs a podcast

Real small business owners share how this untraditional form of marketing worked wonders for them, bringing in leads and putting their brand in front of a whole new audience. .....»»

Category: topSource: moneycentralJun 25th, 2018

This is how to connect people with your brand

Ask not what your audience can do for you -- ask what you can do for your audience......»»

Category: topSource: moneycentralJun 25th, 2018

GE"s Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it"s finally embracing programmatic advertising

_ GE has embraced technology and platforms where its audience is, and that reinforce who it is as a company, says Linda Boff, its chief market.....»»

Category: topSource: businessinsiderJun 22nd, 2018

Spending Money to Create Profit

In the following interview, Greg McClure, CEO/broker of Realty ONE Group Complete in Rocklin, Calif., discusses the advantages of the brand, profitability, recruitment strategies and more. Region Served: Greater Sacrame.....»»

Category: realestateSource: rismediaJun 14th, 2018

H&M is taking notes from Kanye West"s Yeezy brand

Nyden H&M's new millennial-focused brand, Nyden, launched its first collection online this month.  H&M CEO Karl-Johan Persson wants to create the brand of the future — one that he believes does not follow t.....»»

Category: topSource: businessinsiderJun 13th, 2018

H&M"s new millennial-focused brand is taking a page out of Kanye West"s playbook

Nyden H&M's new millennial-focused brand, Nyden, launched its first collection online this month.  H&M CEO Karl-Johan Persson wants to create the brand of the.....»»

Category: topSource: businessinsiderJun 13th, 2018

Simplify and Strengthen Your Digital Brand With a .realtor™ Web and Email Address

Every business wants to create a powerful and effe.....»»

Category: realestateSource: rismediaJun 9th, 2018

You can buy Mike"s bike from ‘Stranger Things’

Schwinn, the classic bicycle brand of Madison’s Pacific Cycle Inc., has partnered with Netflix to create a limited edition bicycle designed in the same style as one used by a character on the popular Netflix show "Stranger Things." The limited edi.....»»

Category: topSource: bizjournalsJun 8th, 2018

BofA Calls It: "The Global Wave Has Just Peaked For Only The Tenth Time In 25 Years"

Speaking at an investor conference on Friday, JPM CEO Jamie Dimon again impressed the audience with his particular brand of optimism, saying he doe.....»»

Category: blogSource: zerohedgeJun 2nd, 2018

Patch this loophole in NYC"s freelancer law

Thirty years ago, on a first-generation listserv for freelancers, a brand-new writer enthused about her overwhelming love of writing. “What is your favorite thing to write?” she gushed to... To view the full story, click the title link......»»

Category: blogSource: crainsnewyorkJun 2nd, 2018

Entrepreneurship: Giving a Family Business a Jolt With Coffee That Empowers Women

When Alyza Bohbot’s parents considered selling their roasting company, she took over instead, with a mission to create an “unapologetically feminine” brand......»»

Category: smallbizSource: nytMay 17th, 2018

Making Movies in the Trump Era for the Audience Hollywood Ignored

Producer Dallas Sonnier fled Los Angeles to create “populist entertainment.” In his October release, “Brawl in Cell Block 99,” Vince Vaughn portrayed an unemployed mechanic who kills drug dealers to protect his wife from a forced abortion......»»

Category: smallbizSource: wsjMay 15th, 2018

How to Create a Promotional Event That Genuinely Connects With Customers

I talked with a winner of the Busch Beer '500 to the 500' campaign about how a promotional event looks -- not from a brand perspective, but from the customer's......»»

Category: topSource: incMay 3rd, 2018

What"s a Great Product Without a Great Customer? Nothing

Three ways to find your target audience and build your brand......»»

Category: topSource: incMay 1st, 2018

How to Get Your First 100,000 Followers on LinkedIn

Writing on LinkedIn can help you build your personal brand and create new opportunities. Here are some tips......»»

Category: topSource: incMay 1st, 2018

Essar Oil to become Nayara Energy post takeover by Rosneft, Trafigura

Move is in sync with plan to create new brand and identity; Company says new name signifies a new era for the Indian business with global outlook.....»»

Category: topSource: business-standardApr 26th, 2018

How to Create and Customize a Free Theme in Google Slides

If you use a default design theme when you create a listing presentation or homebuyer seminar, you’re missing out on an opportunity to build trust and brand awareness. The good news? That’s easy to fix! In Google Slides, i.....»»

Category: realestateSource: rismediaApr 19th, 2018

3 ways an entrepreneur can build a brand that lasts centuries

Roe McFarlane, chief digital officer of Follett Corporation, shares 3 ways an entrepreneur can create a long-standing, respected brand......»»

Category: topSource: moneycentralApr 19th, 2018

In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal

In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser.....»»

Category: topSource: business-standardApr 18th, 2018