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Sunset for a brand: SunTrust name will begin to disappear today
Get ready to say goodbye to SunTrust and hello to Truist. The merger of BB&T Corp. (NYSE: BBT) and SunTrust Banks Inc. (NYSE: STI) to create Truist, the sixth-largest commercial bank in the country, closed Dec. 6, and today is the combined bank's firs.....»»
A Pennsylvania couple uprooted their entire lives and sold everything they owned to buy a restaurant in the Caribbean. Here"s how they did it.
Tamika Lewis Sara Bliss is a writer, brand advisor, Forbes contributor, and New York Times bestselling.....»»
The impact storytelling has on your bottom line
Having your audience connect with your brand is imperative to your success. A great way to do that is through storytelling. This can happen through various forms of media including print, photography, social media, and video. Each can give a unique.....»»
How to create a personal YouTube channel, or a Brand Account for your business
Shutterstock It's easy to create your own YouTube channel and beg.....»»
HKS designs Team Vitality’s new Paris HQ
Team Vitality, a French eSports organization, has recently opened its new HKS-designed Paris headquarters. The goal of the team’s new physical space is to make the brand appealing to a wider audience beyond eSports fans......»»
Work Advice: As a writer, it’s hard to make a name for yourself when editors keep misspelling your byline
The author could try embracing the mistake, such as Mayor Pete Buttigieg’s “Boot Edge Edge 2020†campaign, and make it part of the writer’s brand......»»
How to Create a Customer Experience that Gets People Talking
It takes more than prompt email response times to get customers talking about your brand to friends and family......»»
4 "Who"s" That Will 100X Your Business
As you collaborate with other entrepreneurs, you'll be able to SEE opportunities to serve your audience in unique ways. You'll create a Unique Collaboration......»»
5 Types of Content That Will Boost Your Online Engagement
Create amazing content that inspires your audience to interact with you......»»
How a debate about punching Nazis sparked the fight to create tech’s first name-brand union
The organizing began with a comic book. Its end result remains to be written. But the push for the first worker union at a name-brand tech company has been a tense and messy affair......»»
Chicago International Film Festival director on refreshing the brand
Chicago ad agency Ogilvy has developed a new commercial that offers a fresh take on the supposed audience for Chicago's international film fest.....»»
I dropped out of a Ph.D. program 6 figures in debt, but I’m now a multimillionaire at 33. Here are my 3 tricks for building a hit brand.
izusek/Getty Images Amanda Frances is a self-made multimillionaire, digital course creator, writer, and podcaster. Five years ago, she left a Ph.D. program hundreds of thousands of dollars in debt. Now she's a multimillionaire CEO in M.....»»
The Normal Brand designs path to $15M in revenue
In the beginning, The Normal Brand set out to create a lifestyle brand made by and for Midwesterners. Four years later, the St. Louis-based company has a reach far beyond the borders of its home state......»»
Nivea-maker Beiersdorf launches brand for tattooed skin
German consumer goods firm Beiersdorf is launching its first new brand for more than 30 years - a line of body creams specially for tattooed skin - as it seeks to tap into the growing popularity of skin art and appeal to a younger audience......»»
Russia"s Alrosa seeks to brighten up its fluorescent diamond sales
Russia's Alrosa is talking to several global jewelery retailers about jointly marketing the miner's jewelery brand that uses fluorescent diamonds, as it strives to create a new niche for the natural stones......»»
Every small business is a brand: Make yours stand out
Branding is something most small business people know is important. But creating one that resonates with consumers is .....»»
Michigan-Based Gage Cannabis To Expand Operations
Gage Cannabis Co., a craft cannabis brand based in Michigan, on Thursday announced plans to expand its network across the state and open several retail locations. The company will open 13 provisioning centers and create more than 100 jobs. read more.....»»
Common Citizen CEO: It"s Important To Create A Cannabis Brand That Connects To Emotion
One of the largest looming questions of the state of Michigan’s emerging cannabis market is the manuf.....»»
Tips To Build Brand Awareness
Brand awareness is a marketing term that represents how familiar your target audience is with your brand and how well do they recog.....»»
5G real-time transmission crucial for AR applications: Q&A with Mifly CEO Roger Lu
AR can create brand-.....»»