IHOP: Fake name change to IHOb to boost burger business was risk worth taking
With IHOP’s second quarter earnings report coming up on Aug. 1, the exact monetary success of this.....»»
IHOP CEO: Fake name change to boost burger business was risk worth taking
With IHOP’s second quarter earnings report coming up on Aug. 1, the exact monetary success of this.....»»
IHOP says fake name change was a big success
The IHOb campaign caused a "significant lift" in business for the brand, which associated primarily with breakfast. The "b" stoo.....»»
IHOP"s burger sales quadrupled after its controversial IHOb name change (DIN)
Hollis Johnson/Business Insider IHOP's burger sales quadrupled after the chain, the International Ho.....»»
A bankrupt Applebee"s franchisee claimed in a lawsuit that IHOP"s "ballyhooed rebranding" as IHOb put its burger sales at risk (DIN)
Hollis Johnson/Business Insider Applebee's second-biggest franchisee, RMH Holdings, is claiming in a lawsuit that its parent company, Dine Brands, put its burger sales at risk by allowing sister bran.....»»
IHOP becomes IHOb, with 'b' for burgers - USA TODAY
USA TODAYIHOP becomes IHOb, with 'b' for burgersUSA TODAYWith the switch, the breakfast change is trying to promote its lunch and dinner business. Loading… Post to Facebook. IHOP becomes IHOb, with 'b' for burgers W.....»»
IHOP temporarily changes name to IHOb for new burger push
IHOP, a Dine Brands Global Inc. brand, revealed on Monday that the "b" in the IHOb name change stands for "burgers," a te.....»»
IHOP explains name change
Fox Business Briefs: Restaurant announces that the 'b' in IHOb stands for 'burgers.'.....»»
IHOP"s decision to change its name to IHOb has been brewing for more than a year, and it"s an incredible strategic move (DIN)
IHOP IHOP changed its name to IHOb to promote its new burger line, the chain announced on.....»»
IHOP’s slow-roll IHOb reveal — it’s about burgers! — heralds new age of PR stunts
IHOP has been trending on Twitter for its name change to IHOb and new burger menu while Sonic has got people talking about a pickle-juice flavored beverage......»»
IHOP, or if you prefer, IHOb, bets big on name-change burger stunt
Shtick draws attention to brands fighting fo.....»»
IHOP, or if you prefer, IHOb, bets big on name-change burger stunt - USA TODAY
USA TODAYIHOP, or if you prefer, IHOb, bets big on name-change burger stuntUSA TODAYShtick draws attention to brands fighting for market share. With that attention comes increased sales. Loading… Post to Facebook. IHOP, or if you prefer.....»»
IHOP’s ‘IHOb’ rebrand: ‘PR at its finest’ or a marketing stunt gone too far?
IHOP has been trending on Twitter for its name change to IHOb and new burger menu while Sonic has got people talking about a pickle-juice flavored beverage......»»
IHOP's name change to IHOb generates burger buzz, but so far not a stampede, poll finds
According to data from YouGov BrandIndex released Wednesday, IHOb’s/IHOP’s rebranding effort has not creat.....»»
IHOP says promotional name change was a big success
The IHOb campaign caused a "significant lift" in business for the brand, which associated primarily with breakfast. The "b" stood for "burgers.".....»»
IHOP says promotional name change was a big success
The IHOb campaign caused a "significant lift" in business for the brand, which associated primarily with breakfast. The "b" stood for "burgers.".....»»
IHOP"s fake name change helped it sell 4 times more burgers
IHOP sold 4 times as many burgers after it teased it was changing its name to IHOb than it did before the marketing stunt......»»
Richard Vague: "Sea change" underway in lender attitudes toward Philadelphia minority business owners
Pennsylvania's top banking regulator recently offered his thoughts on the plight of local small businesses, the key to Philadelphia’s business future and the potential risk level facing the U.S. economy:.....»»
Thinking of Changing Brokerages? Consider These 4 Things
Know what to look for, what your worth is and what you value most in your new brokerage search There are many important and different reasons why you may consider a change of scenery in your day-to-day real estate business. Deciding which broke.....»»
Patti Payne: How Paul Shoemaker"s "Taking Charge of Change" guides rebuilders; SNL spotlights Zillow fantasies
This is an important book and worth space on your bookshelf, Patti Payne writes, connecting the reader with 38 outstanding leaders who have traits of "rebuilders.".....»»
4 strategies for business success in 2021
It’s worth taking a moment to acknowledge how far businesses of all sizes have come during a time of extraordinary disruption. The stories of resilience – grit, determination, adaptation – are many, maybe even your own, and reflect a remarkable pe.....»»