Inferno"s Beth Wilson: The podcast payoff for brand awareness

A major focus for Firstrust Bank, which is celebrating its 90th year of operation, is leveraging its status as the official bank of the Philadelphia Eagles to create more brand awareness......»»

Companies don't really need celebrities to sell their products or brand awareness, and not every celeb.....»»

See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»

Beth Gerwe has led Deloitte’s inclusion efforts in North Texas for the past six years and is a frequent speaker and panelist on the topic. We talked to her about her journey and other DEI related topics......»»

For the first time in 37 years, Budweiser will not be running a commercial during the Super Bowl. The Anheuser-Busch InBev brand will instead use those marketing dollars to raise awareness and access to the Covid-19 vaccine, officials said in a .....»»

Mike Wilson said "unprofitable growth stocks with big valuations" may underperform in 2021 during a recent Morgan Stanley podcast episode. Spencer .....»»

One of the hottest areas to build one’s personal/corporate brand and develop relationships with potential clients is creating a podcast. Last March, I wanted to improve the business knowledge of my family business and entrepreneurial clients,.....»»

We recognize that the Foundation closing is a loss to Memphis and creates gaps in prevention services,” Renée Wilson-Simmons, ACE Awareness Foundation’s executive director, said in a press release......»»

Mark Wilson/Getty Images Paul Constant is a writer at Civic Ventures, a cofounder of the Seattle Review of Books, and a frequent cohost of the "Pitchfork Economics" podcast with Nick Hanauer and David Goldst.....»»

Kevork Djansezian/Getty Images On an NPR podcast, Hanks explained that he and his wife will be giving their blood to.....»»

Goop, the lifestyle brand founded by Gwyneth Paltrow, is continuing its partnership with Banana Republic with the launch of a new capsule collection and a second installment of their co-branded podcast series. The spring clothing collection, the Goop .....»»

It is a fact that marketshare dictates buyer behavior. More signs, more social posts, more brand awareness indicates to the consumer that you are the brand that consumers choose most. Within your markets you serve, are you increas.....»»

A federally registered trademark protects a company’s brand and its business reputation. Obtaining the protection of a registered trademark in the cannabis industry is not as straightforward as it is in other industries, however, since cannabis .....»»

Vaughn Ridley/Getty NBA star Kobe Bryant died Sunday, January 26, in a helicopter crash. He was 41 years old.  The sports legend was a vocal advocate for mental health awareness, spoke about his own fears and insecurities.....»»

YouGov tracks thousands of brands and monitors advertising awareness and recently found restaurant chain Chipotle Mexican Grill, Inc. (NYSE: CMG) is winning the advertising war. 0 read more.....»»

Marketing and sales departments have always had an interesting relationship. Historically, marketing has primarily focused on increasing brand awareness and creating demand for specific products and services. Sales was focused on leading potential c.....»»

Yum Brands Inc. announced the high-profile acquisition of The Habit Restaurants Inc., owner of Habit Burger Grill, earlier this week. We chat about the purchase on the most recent episode of the Access Louisville podcast. Specifically, reporter Haley Ca.....»»

Quicken Loans has signed a multiyear National Football League sponsorship for its Rocket Mortgage brand in an effort to seek greater awareness and preference......»»

When most business leaders think about marketing, they primarily think of it as a funnel that drives to sales. Whether it’s increasing brand awareness or generating new leads for sales, the primary role of marketing has become about attracting new bus.....»»

AP Photo/Mark Lennihan, File Hi! Welcome to the Advertising and Media .....»»