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American Girl and GameStop make gains after Toys "R" Us closures
Specialty retailers have made foot traffic gains now that Toys 'R' Us stores have shuttered, with Mattel Inc.'s American Girl brand drawing the most new shoppers, according to data provided by inMarket, a.....»»
American Girl has a musical in the works
American Girl is going on the road. Mattel Inc. (NASDAQ: MAT), which owns the line of upmarket dolls, accessories and books, and Mills Entertainment, a division of CAA focused on branded live entertainment, have partnered on a musical production .....»»
Toys "R" Us Gears Up for Holiday Sales---in Asia
Toys ‘R’ Us staff are filling shelves this holiday season at hundreds of stores across Asia, where the brand has been given new life after being sold off by the bankrupt American toy retailer......»»
In Asia, Kids Can Still Drag Their Parents to Toys "R" Us
Toys ‘R’ Us staff are filling shelves this holiday season at hundreds of stores across Asia, where the brand has been given new life after being sold off by the bankrupt American toy retailer......»»
The Ratings Game: Mattel says American Girl sales rise for the first time in four years
Mattel's doll category showed strong results with Barbie once again topping an NPD list.....»»
Mattel inks deal with Warner Music Group for Barbie, Thomas songs
Mattel Inc. has entered into a multi-year global music licensing agreement with Warner Music Group that will expand the reach of Mattel’s current catalog of more than 1,000 songs from brands such as Barbie, Thomas & Friends, Hot Wheels, American Girl a.....»»
American idols: New action figures, toys immortalize heroes of the coronavirus pandemic
Mattel's new Fisher-Price action figures and Little People figurines fund COVID-19 charities and honor medical, delive.....»»
How American Girl went from a mail-order doll-maker to a toy empire by selling $100 dolls with compelling stories
Zoran Milich / Contributor via Getty Images American Girl was founded in 1986 by.....»»
American Girl"s 2020 "Girl of the Year" is Joss! She"s a surfer and rocks a hearing aid
Adding to Mattel's year of launching several new inclusive and diverse products, American Girl's "Girl of the Year" Jo.....»»
Forest ecologist helps refashion Barbie dolls as scientists
Mattel said in a statement that the purpose of Barbie dolls for the last 60 years has been to "inspire the limitless potential in every girl.".....»»
TikTok is fueling the viral success of a toy capsule with tiny versions of everyday household brands — and they"re selling out in stores and online
Target 5 Surprise Mini Brands, toys sold as capsules filled with tiny versions of everyday household brands like Dove, Vaseline, and Skippy, are having a mome.....»»
Are shoppers ready for Mattel"s gender-neutral dolls?
Mattel says it believes there’s currently a gap between the toys that are stereotypically targeted to boys and those aimed at girls......»»
Mattel"s gender-neutral dolls are ready for the holidays, but shoppers may not be so sure
Mattel says it believes there's currently a gap between the toys that are stereotypically target.....»»
American Girl introduces new experiences at New York City, Chicago stores
Middleton doll company American Girl inc. has introduced a pair of new experiences for customers at its stores in New York City and Chicago. American Girl tapped a Cincinnati branding firm to make changes at American Girl’s store in Rockefeller Cent.....»»
Mattel revenue beats on Barbie dolls, BTS K-pop band toys
Mattel Inc (MAT.O) reported a surprise jump in quarterly revenue on Tuesday as newer models energized demand for its flagship Barbie brand......»»
Mattel revenue beats on Barbie dolls, BTS K-pop band toys
Mattel Inc reported a surprise jump in quarterly revenue on Tuesday as newer models energized demand for its flagship Barbie brand, while the launch of dolls based on Korean pop-sensation BTS lifted international sales......»»
American Girl"s new doll hospitals and salon aim to raise the level of "retailtainment" at flagship stores
American Girl has unveiled doll hospitals and a salon.....»»
Walmart to stop sale of e-cigarettes in stores, Yahoo Finance reports
See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»
Pet toys, clothes and other everyday Chinese-made items affected by the new tariffs
It's not clear how much of the new tariffs will affect American shoppers, but it is.....»»
Sally Ride Barbie and Rosa Parks Barbie dolls debut on Women's Equality Day
Barbie dolls of Civil Rights activist Rosa Parks and Sally Ride, the first American female astronaut, are now for sale at Barb.....»»