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Poker Sports League signs on Viswanathan Anand as brand ambassador

The league has received a commitment of ₹150 crore spread over the next eight years and 12 franchises.....»»

Category: topSource: thehindubusinesslineDec 7th, 2017

Puma signs Team India captain Virat Kohli as brand ambassador

Global sportswear brand Puma, today announced the signing of Indian Cricket Captain and sports icon Virat Kohli as its global brand ambassador. Kohli, who is among the youngest team India captains, and has signed on for a la.....»»

Category: topSource: business-standardFeb 22nd, 2017

P&G signs Olympic gold medalist as brand ambassador

Procter & Gamble Co. has hired Olympic gold medal skier Lindsey Vonn as a brand ambassador in advance of the 2018 Winter Games in PyeongChang, South Korea. Vonn, 33, who finished first in the downhill at the 2010 Olympics in Vancouver, Canada, i.....»»

Category: topSource: bizjournalsNov 3rd, 2017

​Olympic medalist Simpson signs on to promote New York Road Runners

New York Road Runners has signed Jenny Simpson, 1,500-meter bronze medalist at the Rio Olympics, to become its first full-time brand ambassador, a role that includes becoming the public face of its youth running program and promoting the club’s even.....»»

Category: topSource: bizjournalsSep 15th, 2017

Sony Pictures Sports ropes in Sachin Tendulkar as brand ambassador

For its sports vertical, Sony Pictures Sports Network.....»»

Category: topSource: business-standardJul 18th, 2017

Nike shows signs of weakness amid "drastic" strategy shifts: Analyst

Nike’s recent “drastic” strategy shifts amid intense competition in the sports apparel industry are signs that “the bloom is coming off the rose” for the venerable brand, according to a Canaccord Genuity research note released this week......»»

Category: topSource: foxnewsJun 23rd, 2017

Are esports the next major league sport?

In late 2016, a sports championship event was held in Chicago, drawing 43 million viewers during the series finals. That was 12 million more people than watched the 2016 NBA Finals. It wasn’t soccer, or football, or even the World Series of Poker. I.....»»

Category: topSource: bizjournalsJun 5th, 2017

Troubling signs for Activision Blizzard"s plans for Overwatch league

The professional scene around Activision Blizzard’s hit video game Overwatch is shrinking, a troubling sign for the company’s ambitious plans to launch a well-capitalized league around the game. Since May 1, five multi-game e-sports franchises have .....»»

Category: topSource: bizjournalsMay 16th, 2017

​P&G signs L.A. fashionista as brand ambassador

Procter & Gamble Co. has hired Whitney Port as a brand ambassador for Dawn dish soap, and the reality TV star turned lifestyle expert is promoting the product on her popular social media channels along with updates on her pregnancy. The Cincinnati-.....»»

Category: topSource: bizjournalsMay 11th, 2017

​P&G signs pregnant TV star, social media maven as brand ambassador

Procter & Gamble Co. has hired Whitney Port as a brand ambassador for Dawn dish soap, and the reality TV star turned lifestyle expert is promoting the product on her popular social media channels along with updates on her pregnancy. The Cincinnati-.....»»

Category: topSource: bizjournalsMay 11th, 2017

Twitter Signs a Deal to Stream Regular-Season W.N.B.A. Games

The 20-game agreement makes the basketball league the first women’s professional sports group to sign a rights deal with the social media service......»»

Category: mediaSource: nytMay 1st, 2017

​Gatorade’s NBA D-League deal seen as boon for drink company"s R&D as much as brand marketing

In a deal that will be assessed more on its research and development indicators than traditional branding, Gatorade is counting on its bold makeover of the NBA D-League to serve as a petri dish for the company’s sports science laboratory. The sweepi.....»»

Category: topSource: bizjournalsMar 6th, 2017

Gionee signs Virat Kohli as brand ambassador

It will be establishing 500 brand stores in India, double retail representatives' strength to 20,000.....»»

Category: topSource: business-standardJan 9th, 2017

China New Energy Vehicle Maker BYD Signs Leonardo DiCaprio As Brand Ambassador

China automaker BYD has signed up international celebrity Leonardo DiCaprio as brand ambassador for its new energy vehicles. As brand endorsements go, it’s not a bad m.....»»

Category: topSource: forbesDec 20th, 2016

Under Armour Signs Deal to Supply MLB Uniforms

Under Armour signed its first deal to supply uniforms for a major professional sports league, inking a 10-year deal with Major League Baseball that begins with the 2020 season......»»

Category: smallbizSource: wsjDec 5th, 2016

Under Armour announces 10-year deal to outfit all of Major League Baseball

Under Armour announced a 10-year deal Monday to outfit all Major League Baseball players starting in 2020 – marking the brand's first uniform agreement with an American professional league. The sports apparel and footwear maker will provide uniforms for.....»»

Category: topSource: chicagotribuneDec 5th, 2016

Under Armour signs first-ever pro league uniform deal with Major League Baseball

Under Armour Inc. announced Monday that it signed a 10-year deal with Major League Baseball to be the exclusive provider of on-field uniforms, its first-ever deal with a professional sports league. The deal, which begins with the 2020 MLB season, will in.....»»

Category: topSource: marketwatchDec 5th, 2016

This Female-Driven Business Model Is In A League Of Their Own

From a startup of five people to a globally recognized brand, espnW proves, women+sports= 1 sustainable vision......»»

Category: topSource: incOct 21st, 2016

Evan Williams signs major sports sponsorship deal

Major League Baseball has a new sponsor for its 2016 World Series: Evan Williams bourbon. The sponsorship will be supported through a nationwide campaign that will include digital advertising and traditional media, according to a report in Beverage World.....»»

Category: topSource: bizjournalsSep 22nd, 2016

How NBC Sports is monetizing its $1 billion Premier League soccer investment

The sports network looks to events to boost soccer ratings......»»

Category: topSource: marketwatch19 hr. 26 min. ago

Beauty brand Shiseido signs deal for 225,818 s/f at 390 Madison Ave

L&L Holding Company today announced that global prestige beauty company Shiseido Americas Corporation, a subsidiary of Tokyo-based Shiseido Company Limited, has signed a 15-year lease to relocate its U.S.....»»

Category: realestateSource: realestateweeklyDec 12th, 2017