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S.F. marketing tech startup snags $210M funding round, unicorn status
Last year it doubled its headcount to reach 850 employees and expects more considerable growth at its San Francisco headquarters and New York office......»»
Meet Thesis, the new brand for a Portland digital marketing stalwart
Digital marketing firm eROI is changing its name to Thesis to better reflect the company’s expansion beyond its initial email marketing roots. The move was announced this week by founder and CEO Ryan Buchanan. “We’ve been delivering much m.....»»
Portland education technology company snags $28M
Online learning catalogue OpenSesame secured $28 million from investors to further build out its curation tools as well as sales and marketing. This latest round was led by new investor FTV Capital and included existing investor Altos Ventures. OpenS.....»»
Studying the intersection of fast-fashion, greenwashing and Gen Z consumers at University of Portland’s Pamplin School of Business
Research shows Gen Z consumers demand authenticity and are highly concerned about the environment. So why is this generation one of the biggest consumers of fast fashion? Are they unaware or unconcerned about the greenwashing marketing tactics e.....»»
Construction recruitment app ToolBelt snags $2.5M
The money will be used to help the startup expand further down the West Coast and build out new features to connect skilled trades and laborers to builders and general contractors......»»
The inside scoop on email lists
Email is still the most powerful of all marketing tools, boasting an average return on investment of $42 for every dollar spent. When you consider how many stale emails you delete after a quick glance, the ROI for well-crafted emails is even higher.....»»
Salesforce invests $40 million in text-marketing startup Community
Salesforce's investment in Community comes as the upstart looks to expand its customer base. Noam Galai/Contributor/Getty Images Salesforce is inves.....»»
Viewpoint: Execs of this former "unicorn" company on not counting Portland out
John Nee is former VP of marketing for Integra Telecom and now president of Act 1 Partners; Dudley Slater is co-founder and former CEO of Integra Telecom......»»
7 ways to double your email marketing open rates
Isn’t email marketing dead? No. It’s far from dead. In fact, email can be one of the most robust B2B marketing tools available. For every dollar you spend on this tactic, you can expect to see $42 in return. Now, that’s what we call a .....»»
Atlanta marketing startup Terminus raises $90M for international expansion
Terminus aims to provide an all-in-one platform for account-based marketing so companies can better target potential clients......»»
Skin care startup Glory joins Sephora business accelerator
Portland skin care startup Glory has landed a spot in the beauty brand Sephora's competitive business accelerator program. Glory, which launched just before the start of the pandemic, is one of eight brands in the program's latest cohort. It's a.....»»
Atlanta Security Startup OneTrust Secures $300m Funding to Go On Spending Spree
OneTrust, a startup marketing itself as .....»»
St. Louis biotech startup snags $20M investment
St. Louis-based biotechnology startup C2N Diagnostics, which has created a blood test designed to detect Alzheimer's disease, said Thursday it has received a $20 million investment from a Minneapolis-based philanthropic organization. The investment was.....»»
As Covid-19 rattles retail, Portland skin care startup shifts to subscription boxes
Startup Glory Facial has paused plans to raise outside capital and open a bricks-and-mortar store and shifted to a subscription-box business model......»»
The only message customers want from you
It only took the pandemic a couple of weeks to turn it all upside down — including marketing and sales. And along with it has come an endless tsunami of email messages flooding consumer email mailboxes. It was war, with 50% to 80% off sales, “.....»»
How to Run an Email Marketing Campaign for Your Small Business
An email marketing campaign is an essential part of any small business marketing strategy. Here’s a practical guide to create one for your business......»»
Silicon Valley "last mile" delivery startup shutting down
At a time when other startups in the delivery business are doing record business, Deliv Inc. is shutting down. Daphne Carmeli, CEO of the Menlo Park-based business, announced the move to employees in an email sent on Wednesday. “Due to a confluen.....»»
Techstars is launching a new workforce development accelerator
Editor's note: This story comes from our online sister publication, Colorado Inno, which focuses on the Colorado startup scene. Want more stories about startups and innovation in Colorado? Subscribe to the Beat by Colorado Inno, a free daily email n.....»»
Portland fintech startup hires ex-investor, LinkedIn exec as revenue chief
Qualtik has built a software platform to help financial institutions and real estate funds value loan assets in real time......»»
E-commerce startup for restaurants rounds up $36M Series B, snags PPP loan
The agile San Francisco startup quickly pivoted before lockdown and is now working to claw back revenue lost to Covid-19......»»