Rihanna or Serena? The Endorsement Puzzle for Women"s Sportswear

To market women’s sportswear, industry executives have long grappled with a perennial debate: Are celebrities or sports stars more effective endorsers?.....»»

Category: smallbizSource: wsjJan 12th, 2018

How sportswear brands are rewriting playbook to cater to women consumers

How brands such as Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.....»»

Category: topSource: business-standardJan 28th, 2018

Serena Williams Almost Died After Giving Birth. Her Story Is Shared By Black Women Across America

The U.S. medical system has an entrenched racial gap. Tennis legend Serena Williams is widely r.....»»

Category: europeSource: fortuneJan 12th, 2018

Women who have accused Trump of sexual misconduct call his endorsement of Roy Moore "horrifying" and "disgusting"

Screenshot/Brave New Films Three women who have accused Donald Trump of.....»»

Category: topSource: businessinsiderDec 11th, 2017

Two Under Armour execs exit company

Two top Under Armour Inc. executives are leaving the Baltimore sportswear maker. Andy Donkin, the chief marketing officer, and Pamela Catlett, senior vice president and general manager of women's and youth categories, will exit the company at the e.....»»

Category: topSource: bizjournalsNov 2nd, 2017

American women took all 4 spots in the final four of a major for the first time in 3 decades and it is a great sign for the state of the sport in the US

Matthew Stockman/GettyIt's been over a decade since the last time an American woman other than Serena Williams won a Grand Slam tournament, but that streak will end this we.....»»

Category: topSource: businessinsiderSep 7th, 2017

4 American women are in the U.S. Open quarterfinals for the first time in 15 years

Serena Williams is out, but many several U.S. women are playing well......»»

Category: topSource: marketwatchSep 5th, 2017

WWE"s Serena Williams: Asuka on 500 Days As NXT Women"s Champion and Beating Goldberg"s Undefeated Streak

“I wanted to change women’s wrestling in WWE," says the Japanese trailblazer......»»

Category: topSource: newsweekAug 12th, 2017

Serena Williams: How Black Women Can Close the Pay Gap

Let’s get back those 37 cents. Today is Black Women’s .....»»

Category: europeSource: fortuneJul 31st, 2017

John McEnroe says Serena Williams would be "like 700 in the world" if she played on the men"s circuit

Aaron Favila/APMen's tennis legend John McEnroe on Sunday said that while he believes Serena Williams is the greatest women's tennis player ever, s.....»»

Category: topSource: businessinsiderJun 26th, 2017

Serena Williams will be joining SurveyMonkey"s board of directors — here"s why

Julian Finney/GettyTennis star Serena Williams has 39 Grand Slam titles, four Olympic medals, major endorsement deals .....»»

Category: topSource: businessinsiderMay 24th, 2017

Serena Williams accepts a new challenge - in Silicon Valley

Tennis star Serena Williams has 39 Grand Slam titles, four Olympic medals, major endorsement deals and her own line of clothing and accessories......»»

Category: topSource: foxnewsMay 24th, 2017

Sportswear Brands by Women Form a League of Their Own

A number of entrepreneurial women are addressing the dire lack of diversity in sportswear for women with brands of their own......»»

Category: topSource: msnbcMar 30th, 2017

Under Armour"s top designer who makes $200 sweatpants describes his aesthetic as "ghetto"

Dave Kotinsky / Stringer / Getty ImagesNEW YORK — In an interview on stage at the Women's Wear Daily Men's Wear Summit on Tuesday, Tim Coppens, owner of his eponymous label and creative director of Under Armour Sportswear, .....»»

Category: topSource: businessinsiderMar 22nd, 2017

Nike releases plus size sportswear

Women in need of plus size workout gear can now head to the gym rocking the swoosh. Angeli Kakad.....»»

Category: topSource: usatodayMar 2nd, 2017

Nike"s releases plus size sportswear

Women in need of plus size workout gear can now head to the gym rocking the swoosh. Angeli Kakad.....»»

Category: topSource: usatodayMar 2nd, 2017

How Women Took Center Stage in the Rise of Sportswear

It took the honest feedback of a 12 year old girl to clue some companies into this critical segment......»»

Category: topSource: foxnewsJan 30th, 2017

Under Armour releases first line of American-made apparel

Under Armour Inc. on Monday released its first collection of apparel made in the U.S., products designed and manufactured at the sportswear maker's new UA Lighthouse facility in South Baltimore. The first items are a women's sports bar and legging .....»»

Category: topSource: bizjournalsJan 30th, 2017

Newsmakers: The judge who blocked the ban, "Hidden Figures" and Serena Williams

Women who made headlines over the weekend. Setting precedent. Saturday night, after President Trump signed an executive order banning refugees and visitors from seven predominantly Muslim countries, U.S. District Judge Ann Donnelly became the first j.....»»

Category: topSource: bizjournalsJan 30th, 2017

This Week In Women In Sports: Serena Williams Sets Open Record, Women Catch "Big Air" At The X Games

This Week in Women in Sports: Serena Williams captured her 23rd Grand Slam title by defeating her siste.....»»

Category: smallbizSource: forbesJan 30th, 2017

Roger Federer And Serena Williams Show That Age Is Just A Number

Roger Federer and Serena Williams, both 35 years old, just outlasted their younger peers to win the 2017 men's and women's Australian Open singles titles.....»»

Category: topSource: forbesJan 29th, 2017