The Complicated Business Of Advertising And Marketing In Cannabis

WPP is viewed as a bellwether for the health of the global economy, because marketing budgets are typically the first on the chopping block in tough times and the first to benefit when business picks up......»»

Today’s media consumer is faced with more marketing messages and more choices than ever before. So how can a business or a brand stand out and effectively tell its story? We gathered three industry experts for a sponsored content discussion on.....»»

Business Insider's top advertising and media stories for February 11. Good morning and welcome.....»»

After engaging your target audience, introduce your brand using humor, be transparent, and stick to subtle advertising. Content needs to engage viewers to.....»»

Business Insider's top advertising and media stories for February 2. Good morning and welcome to Insider Advertising for February 2. .....»»

Business Insider's top advertising and media stories for January 5. Hi! Welcome to the Insider Advertising daily for January 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to g.....»»

The rise of data and performance marketing is dramatically reshaping the agency business. Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stor.....»»

Burger King; Samantha Lee/Business Insider The coronavirus pandemic will dramatically change the world as we know it — and advert.....»»

Courtesy of Casely Marketing your brand is the most important thing you can to do gain customers — whether that's through social media, email, or advertising. Influencers have become a major as.....»»

This week, Marijuana Business Daily (MJBizDaily) was named the exclusive national media sponsor for the Cannabis Marketing Association (CMA), an industry trade group focused on supporting the growth of cannabis communications professionals. read more.....»»

Earlier this month, the French multinational advertising and public relations giant Havas announced the release of its cannabis division: Havas ECS. read more.....»»

Cannabis advertising and marketing company MediaJel made two big announcements this week. A New Chairman The company appointed Thomas Harrison, Senior Operating Partner at Merida Capital Partners, as Chairman of the Board. read more.....»»

The marketing and advertising agency celebrated 10 years as a 100% woman-owned business, finishing its second-highest grossing year ever......»»

Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint......»»

Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint......»»

French advertising giant Publicis Groupe SA nears a deal to buy Alliance Data Systems Corp.’s marketing-services business for about $4.5 billion, according to people familiar with the matter......»»

In the age of online shopping, a marketing campaign by a Midtown advertising agency has given a local bra-fitting and lingerie boutique a lift.   It began a few years after the recession, with online shopping was on the rise. Amy Friedman, vice presi.....»»

In today’s world, marketing plays a role in almost every area of business. Gone are the days where marketing’s sole focus was advertising, trade shows, or managing your website. In fact, you could make the argument that if marketing’s primary.....»»

BI Intelligence This is a preview of the AI in Marketing (2018) research report from Business Insider Intelligence. To learn more about the uses and trends machine le.....»»

Birmingham's advertising experts weigh in on how local marketing can promote the Magic City's business brand......»»