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The Complicated Business Of Advertising And Marketing In Cannabis

By Aaron Silverman, President of MediaJel. read more.....»»

Category: blogSource: benzingaAug 13th, 2019

MJBizDaily, Cannabis Marketing Association Partner Up For Extended Reach

This week, Marijuana Business Daily (MJBizDaily) was named the exclusive national media sponsor for the Cannabis Marketing Association (CMA), an industry trade group focused on supporting the growth of cannabis communications professionals. read more.....»»

Category: blogSource: benzingaOct 31st, 2019

"Developing A Vocabulary That Will Be Understood": The Havas Approach To Cannabis Marketing

Earlier this month, the French multinational advertising and public relations giant Havas announced the release of its cannabis division: Havas ECS. read more.....»»

Category: blogSource: benzingaAug 2nd, 2019

MediaJel Acquires Potnt Agency, Adds Merida Capital"s Thomas Harrison As Chairman

Cannabis advertising and marketing company MediaJel made two big announcements this week. A New Chairman The company appointed Thomas Harrison, Senior Operating Partner at Merida Capital Partners, as Chairman of the Board. read more.....»»

Category: blogSource: benzingaJun 13th, 2019

How this bizwoman fought her "common foes" of ageism and sexism to become an Orlando influencer

The marketing and advertising agency celebrated 10 years as a 100% woman-owned business, finishing its second-highest grossing year ever......»»

Category: topSource: bizjournalsMay 19th, 2019

Publicis pays $4.4 billion for Epsilon to extend digital reach

Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint......»»

Category: topSource: moneycentralApr 14th, 2019

Publicis pays $4.4 billion for Epsilon to extend digital reach

Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint......»»

Category: topSource: reutersApr 14th, 2019

The Wall Street Journal: Publicis nears $4.5 billion deal to buy Alliance Data’s Epsilon unit

French advertising giant Publicis Groupe SA nears a deal to buy Alliance Data Systems Corp.’s marketing-services business for about $4.5 billion, according to people familiar with the matter......»»

Category: topSource: marketwatchApr 13th, 2019

Ad campaign for local lingerie store helps push-up business

In the age of online shopping, a marketing campaign by a Midtown advertising agency has given a local bra-fitting and lingerie boutique a lift.   It began a few years after the recession, with online shopping was on the rise. Amy Friedman, vice presi.....»»

Category: topSource: bizjournalsJun 29th, 2018

5 marketing roles every business needs to fill

In today’s world, marketing plays a role in almost every area of business. Gone are the days where marketing’s sole focus was advertising, trade shows, or managing your website. In fact, you could make the argument that if marketing’s primary.....»»

Category: topSource: bizjournalsJul 18th, 2018

AI in Marketing: How marketing companies can leverage machine learning & artificial intelligence tools for advertising

BI Intelligence This is a preview of the AI in Marketing (2018) research report from Business Insider Intelligence. To learn more about the uses and trends machine le.....»»

Category: topSource: businessinsiderAug 3rd, 2018

Advertising experts talk Birmingham’s business brand

Birmingham's advertising experts weigh in on how local marketing can promote the Magic City's business brand......»»

Category: topSource: bizjournalsAug 24th, 2018

Facebook And Instagram"s Anti-Weed Stance Frustrates Cannabis Entrepreneurs

Advertising is crucial in the success of any business — and this holds true for cannabis as well. When U.S. read more.....»»

Category: blogSource: benzingaSep 28th, 2018

Phoenix Business Journal hires multimedia advertising strategist

The Phoenix Business Journal’s new multimedia strategist Allyssa Wanser, who recently joined the publication's advertising department, never actually planned to have a career in marketing. Wanser grew up in a small, rural town in northern New York.....»»

Category: topSource: bizjournalsFeb 6th, 2019

10 Marketing Techniques & Services That Can Help Grow Your Business

In 2020, no matter what business hurdles your company is facing, there is most likely an app for that specific challenge. But, with so many... The post 10 Marketing Techniques & Services That Can Help Grow Your Business appeared first on ValueWalk......»»

Category: blogSource: valuewalk6 hr. 23 min. ago

Pittsburgh ad agency takes new name, has new leadership

A Pittsburgh marketing firm has announced a new name and new leadership. LarsonO’Brien Advertising-PR is now BLD Marketing and, yes, it’s pronounced “build” with a double-edged meaning. Since 2010, the agency has specialized in serving build.....»»

Category: topSource: bizjournalsJan 20th, 2020

Revolution Global To Mentor Black-Owned-And-Operated Cannabis Business In Chicago

Revolution Global, a multi-state cannabis company, started 2020 by.....»»

Category: blogSource: benzingaJan 17th, 2020

Inside Time magazine"s growth plans, Casper"s buzzy IPO, and Amazon"s $17 billion ad business

REUTERS/Elijah Nouvelage Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own&nb.....»»

Category: topSource: businessinsiderJan 14th, 2020

Here are the top venture-capital firms in the cannabis industry, and where they"re looking to place their next bets

Samantha Lee/Business insider Business Insider identified the top venture-capital firms making deals in the cannabis industry based on how.....»»

Category: topSource: businessinsiderJan 14th, 2020

What the evolving roles of marketing and sales mean for your business

Marketing and sales departments have always had an interesting relationship. Historically, marketing has primarily focused on increasing brand awareness and creating demand for specific products and services. Sales was focused on leading potential c.....»»

Category: topSource: bizjournalsJan 14th, 2020

Facebook is pushing its advertising business in China, despite earlier clashes on data and privacy with the country (FB)

Reuters Facebook is setting up a new engineering team in Singapore to focus on its lucrative advertising business in China, where businesses buy more than $5 billion in ad space every year.  The move comes .....»»

Category: topSource: businessinsiderJan 13th, 2020