The Complicated Business Of Advertising And Marketing In Cannabis

Advertising is crucial in the success of any business — and this holds true for cannabis as well. When U.S. read more.....»»

The Phoenix Business Journal’s new multimedia strategist Allyssa Wanser, who recently joined the publication's advertising department, never actually planned to have a career in marketing. Wanser grew up in a small, rural town in northern New York.....»»

Good morning, Boston, and Happy National Haiku Poetry Day. Here are the five things you need to know in Boston business news to start your workday. Cassie McGrath reports that cannabis social equity businesses are finally set to see an infusi.....»»

Research shows Gen Z consumers demand authenticity and are highly concerned about the environment. So why is this generation one of the biggest consumers of fast fashion? Are they unaware or unconcerned about the greenwashing marketing tactics e.....»»

Despite the recent challenges faced by S4 Capital, a UK-based digital advertising and marketing services company, Citi analysts believe that the stock could witness a significant upside of 280%, setting a price target of 230 pence read more.....»»

"Competition is great, but I think the key challenge for most businesses right now is what is their business differentiator? What sets them apart from their competition?".....»»

Did you know that influencer marketing is more than just exposure? [soros] Q1 2021 hedge fund letters, conferences and more The following are the other benefits that your business may reap when you consider this type of marketing. Gain Trust .....»»

Since October, 11 cannabis business licenses have changed hands entirely, according to data shared by the Maryland Medical Cannabis Commission......»»

Experienced managers and C-suite executives in the cannabis business enjoyed double-digit salary increases in 2021 compared with 2020, according to a new report......»»

As digital tools have grown sophisticated, marketing teams can now monitor, track — and most importantly — influence buyers and other decision-makers throughout the sales cycle......»»

It is no secret that the cannabis industry’s advertising options are still quite limited, des.....»»

On Monday, the cannabis industry witnessed the creation of the world's largest cannabis company measured by revenue, as two Canadian giants, Tilray Inc. (NASDAQ: TLRY) and Aphria Inc. read more.....»»

Insider's top advertising and media stories for May 4. Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's g.....»»

Akerna Corp (NASDAQ: KERN) is moving higher on Wednesady morning after business intelligence from the company showed that April 20 had the highest retail cannabis sales ever recorded.  read more.....»»

Facebook Inc. has been weaning itself off an almost-slavish dependence on advertising during the COVID-19 pandemic, while still adding more advertisers and continuing to boost its core business......»»

See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»

Drawing on her background in corporate marketing, Tiffany Lewis got the word out and she gave away a lot of cookies. Soon after, business started heating up......»»

New Jersey joined the growing list of states that have legalized recreational cannabis use for adults, and businesses are preparing to enter the market. If the state follows in the footsteps of its medical mariju.....»»

New York's recreational cannabis industry has the potential to become a $7 billion market. Here's what investors and enthusiasts need to know. Crystal Cox/Business Insider New York became the 15th state to.....»»

Uncle Sam gave marijuana lovers more reason to celebrate this week as a bipartisan group of lawmakers in the House of Representatives passed a bill that would make it easier for cannabis companies to do business in states where sale.....»»