YouTube is trying to keep up with genre-bending influencers like James Charles and MrBeast, who defy traditional categorization

Steve Marcus/Reuters James Charles announced on Friday that he's partnering with YouTube to create a limited series where beauty influencers compete for $50,000. Competitors will participate in challenges that.....»»

In a YouTube video, Jame.....»»

James Charles / YouTube Beauty vlogger James Ch.....»»

James Charles/Instagram Beauty vlogger James Charles posted a video of him singing on his Instagram story on New Year's Eve. Some t.....»»

James Charles/YouTube James Charles uploaded his last YouTube video of 2019, called "2019 Carpool Karaoke ft. My Favorite YouT.....»»

Presley Ann/Getty Images Jeffree Star, James Charles, and NikkieTutorials are some of the biggest names in beaut.....»»

James Charles / YouTube Shane Dawson has just released the first episode of his docu-series wi.....»»

Executive chef Charles Mani, whose crispy cauliflower and classic coconut curry became staples at New York’s Badshah and Babu Ji, has brought a similar confluence of traditional and modern Indian cooking to Urban Village, a lunch-and-dinner restau.....»»

Steve Marcus/Reuters On Friday, YouTube.....»»

James Charles/YouTube Beauty YouTubers James Charles and Tati Westbrook are in the middle of a bitter feud. The fe.....»»

MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with ease — a win for independent creators. MrBeast is going up against T-Series for YouTube's number 1.....»»

The Indian media company T-Series has urged its Indian followers on its YouTube channel to increase their subscriber count in order to make history. In response, YouTuber MrBeast reacted with a surprised emoji. read more.....»»

Bryson DeChambeau, a polarizing figure in golf, has gained popularity through social media, collaborating with influencers and competing for 1M YouTube subs. read more.....»»

Charles Ferry, CEO of Duos Technologies Group Inc (NASDAQ: DUOT), a provider of intelligent security analytical technology solutions, appeared on Benzinga's YouTube show "Power Hour" Wednesday for an exclusive interv read more.....»»

Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, has been busy using his brand to make inroads in the business and tech worlds. He has launched a mobile gaming app and a “ghost kitchen” chain, MrBeast Burger, which has sold more tha.....»»

Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, has been busy using his brand to make inroads in the business and tech worlds. He has launched a mobile gaming app and a “ghost kitchen” chain, MrBeast Burger, which has sold more tha.....»»

Pressure is mounting on the makeup brand to speak out follow.....»»

Cameron-James Wilson was a photographer who learned 3D modelling from YouTube. He later founded The Diigital.....»»

This week's rundown includes how influencers are rushing to make money on NFTs an.....»»

We spoke with creators on YouTube who broke down how much money they've made on a single video from Google. YouTube star Natalie Barbu. Natalie Barbu YouTube's Partner P.....»»