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How Kik is banking on a crypto-based strategy

Messenger app Kik is hedging its future on the cryptocurrency to.....»»

Category: blogSource: TRADESTREAMINGJun 19th, 2018Related News

Inside SoFi’s World Cup strategy

Beyond a product push, SoFI's World Cup ad positions it as a comprehensive financial platform. The U.S. may not be playing in the football World Cup this year, but SoFi certainly i.....»»

Category: blogSource: TRADESTREAMINGJun 18th, 2018Related News

Chase to reach business owners through ‘business advice center on wheels’

Chase is deploying a mobile b.....»»

Category: blogSource: TRADESTREAMINGJun 15th, 2018Related News

How Nationwide is building design thinking into its marketing strategy

Nationwide's shift to a holistic marketing approach is emblematic of the industry's shift to focus on financial .....»»

Category: blogSource: TRADESTREAMINGJun 14th, 2018Related News

Chase and Starbucks join forces on prepaid card to acquire more customers

The Starbucks Rewards Visa card is a means to grow Chase's customer base among loyal Starbucks customers. JPMorgan Chase is using a Sta.....»»

Category: blogSource: TRADESTREAMINGJun 13th, 2018Related News

Digital-only banks grapple with integrating ‘human’ interaction into their products

Digital-only banking brands are creating as many human touch points as possible to foster customer comfort and .....»»

Category: blogSource: TRADESTREAMINGJun 12th, 2018Related News

‘Open banking on steroids’: Monzo launches task automation with IFTTT

Monzo's IFTTT integration is an example of how the bank is engaging its customers in product development, particularly digital-savvy younger users. A key objective of financial technology is to move banking from brick-and-mortar location.....»»

Category: blogSource: TRADESTREAMINGJun 11th, 2018Related News

A sea of sameness: As startups turn into bank-like platforms, differentiation remains an issue

Financial startups are increasingly adding on se.....»»

Category: blogSource: TRADESTREAMINGJun 8th, 2018Related News

Bank executives: Apply for a complimentary pass to the Tearsheet’s Bank of the Future Forum

At the Tearsheet Forum: Bank of the Future, attendees will get an inside look at how banks are rethinking their business models and restructuring their brands. We’ll be joined by leaders from JP Morgan Chase, USAA, SoFi and more to hear exactly how the.....»»

Category: blogSource: TRADESTREAMINGJun 8th, 2018Related News

PayPal is launching a pop-up art exhibit in New York City

Experiential popups add tangibility and brand recall for digital-first financial companies. PayPal wants its customers to get a tangible experience of what cash-back rewards look like, adding a physical and emotional associati.....»»

Category: blogSource: TRADESTREAMINGJun 7th, 2018Related News

How PayPal is targeting the ‘underserved’ market

By offering underserved customers the ability to use their money easily and plan their financial lives, PayPal is hoping to build brand equity that will pay dividends over the long.....»»

Category: blogSource: TRADESTREAMINGJun 6th, 2018Related News

Alipay wants to take the US, but faces customer acceptance hurdles

Alipay is on the lookout for a new market -- and is looking west. For more than a decade, Chinese e-commerce giant Alibaba’s Alipay has dominated the mobile .....»»

Category: blogSource: TRADESTREAMINGJun 5th, 2018Related News

Why Tanda, Yahoo Finance’s money pool app, was destined to fail

Understanding the target market is a critical driver of success for personal finance apps. Sometimes a good idea just isn’t enough. This week, Yahoo Finance shut down Tanda, a personal finance ap.....»»

Category: blogSource: TRADESTREAMINGJun 1st, 2018Related News

Finance companies and retailers are experimenting with Slack

Slack has potential as a business banking communication tool, but security and permissions will be ongoing issues to manage. Slack is commonly known as a tool to help employees collaborate internally. But a growing number .....»»

Category: blogSource: TRADESTREAMINGMay 31st, 2018Related News

What mobile payment providers can learn from Starbucks

Mobile payment providers could learn from Starbucks' experience of building loyalty and incentives into the digital payment experience. .....»»

Category: blogSource: TRADESTREAMINGMay 30th, 2018Related News

Inside Swell, Pacific Life’s in-house impact investing startup

Swell, an imp.....»»

Category: blogSource: TRADESTREAMINGMay 29th, 2018Related News

Banks’ foray into small-dollar loans adds pressure on payday-lending industry

Banks' entry into small-dollar loan space could bring interest rates down and squeeze payday lenders. Payday lenders are about to face a barrage of competition from the big banks. The OCC earlier this week gave banks the green light to enter the sho.....»»

Category: blogSource: TRADESTREAMINGMay 25th, 2018Related News

Why banking startups are rolling out crypto products

Banking startups are using crypto products to reach millennials and Generation Z. Crypto is everywhere, and startups see it as a way to get a leg up over the big banks. U.K.-bas.....»»

Category: blogSource: TRADESTREAMINGMay 24th, 2018Related News

How SoFi is personalizing its mobile experience

SoFi is evolving its mobile app into a one-stop shop for events, career services and personal finance advice. SoFi, which has b.....»»

Category: blogSource: TRADESTREAMINGMay 23rd, 2018Related News

Why crypto firms want to become banks

While crypto firms that acquire licenses could challenge traditional institutions, the challenge for them is to meet stringent requirements under banking l.....»»

Category: blogSource: TRADESTREAMINGMay 22nd, 2018Related News