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Division I university cheerleaders refuse to perform at basketball game after getting ignored on "Women in Sports Day"

St. John's University cheerleaders wore "WE ARE WOMEN IN SPORTS" shirts to Wednesday's basketball game against Seton Hall in protest. Former SJU cheerleaders and dancers were quick to call the school out on the alleged snubbing.Icon Sportswire/Getty Images St. John's University is receiving backlash for an Instagram post shared on Women in Sports Day. Fans said the school failed to recognize its cheer and dance squads in its dedication to women's sports. In response, Red Storm cheerleaders refused to perform at Wednesday's game against Seton Hall, reports say.  St. John's University was called out by its cheer squad during a Wednesday night basketball game after the team said the school failed to recognize them "Women in Sports Day."The Red Storm refused to perform during the Division I men's basketball game against Seton Hall, according to St. John University's student newspaper, The Torch. The backlash comes after the New York City-based school reportedly failed to tag its cheer and dance teams in an Instagram post recognizing the school's women sports teams. In a tweet shared by the The Torch's sports section, a member of the cheer squad is seen donning a red shirt with the phrase "WE ARE WOMEN IN SPORTS" written across the back in marker.—Torch Sports (@TorchSports) February 2, 2023 February 1 is National Girls and Women in Sports Day, an annual event created by the Women's Sports Foundation in 1987 to inspire "girls and women to play and be active, to realize their full power," according to the organization's website.  The Wednesday Instagram post is still live as of Friday afternoon and features photos of various women's teams at the university, but no pictures of the cheer and dance teams. View this post on Instagram A post shared by St. John's Red Storm (@stjohnsredstorm) St. John's followers and alumni shared their outrage over the perceived snubbing in the comments of the post. "Extremely disappointed as a @stjohnscheer alumni that you don't recognize these hardworking women. That show up to every single event needed FOR the university! As well as @sju_dance," one user wrote.The official St. John's cheer team Instagram account made its own post recognizing the female cheerleaders for Women in Sports Day. The post included videos of Red Storm cheerleaders performing pyramid stunts and tumbling skills. View this post on Instagram A post shared by St. John’s Cheerleading (@stjohnscheer)  St. John's didn't immediately respond to Insider's request for comment, but told Fox News on Thursday "there was an inadvertent omission in a social media post from the Athletic Department celebrating 'Women in Sports' that failed to tag or depict our cheerleaders and dance team." "The cheerleaders expressed disappointment with this perceived slight and are now engaged in an active dialogue with the Athletic Department to move forward. St. John's University values the active and dedicated contributions made by all our students especially our student-athletes," the statement said. Read the original article on Business Insider.....»»

Category: topSource: businessinsider6 hr. 49 min. ago Related News

6 ways to fix AirDrop not working on your iPhone, iPad, or Mac

If AirDrop isn't working on your iPhone, iPad, or Mac, you can fix it by making sure both Bluetooth and AirDrop are turned on. You can AirDrop photos, videos, or files between Apple devices.Westend61/Getty Images If AirDrop isn't working on your iPhone, iPad, or Mac, ensure Wi-Fi and Bluetooth are on. Make sure that your Apple devices are all up to date and your iPhone is unlocked.  Be sure to restart your devices after making changes to your settings and try AirDrop again. AirDrop is doubtless one of the most useful and convenient features for Apple users. Designed to let you send media, links, and documents via Bluetooth or Wi-Fi to other Apple devices within a certain range, it's a powerful asset for any iPad, iPhone or Mac user.And while most contemporary Apple devices include AirDrop, it can be a surprisingly finicky feature that sometimes fails to work for seemingly no particular reason. If this is happening to you, here are the top six ways, from toggling wireless networks to restarting your devices, to get back up and sharing wirelessly as quickly as possible. 1. Make sure the iPhone is unlockedIf you're trying to AirDrop something to someone else's iPhone or someone is AirDropping to you, here's an easy fix: Make sure the target phone is turned on and unlocked. A locked iPhone won't appear as a device that's available to receive files via AirDrop. Likewise, if the iPhone is unlocked and it's still not working, try bringing them closer together. This can be especially important if the Wi-Fi is spotty and AirDrop is trying to use Bluetooth. 2. Try turning off your Wi-Fi hotspotIf you're using your iPhone as a personal hotspot, here's some bad news: AirDrop won't work. The solution is to disable your hotspot, at least as long as you are using AirDrop. You can turn it back on when you're done sharing files. To turn off your hotspot, start the Settings app and tap Personal Hotspot. At the top of the page, swipe the button for Allow Others to Join to the left. Your personal hotspot is now disabled and you can try to AirDrop again. Disable your Personal Hotspot to get AirDrop to work.Dave Johnson/Insider3. Enable Bluetooth and Wi-FiYou probably know that AirDrop relies on both Wi-Fi and Bluetooth to transfer files, so you should make sure both of these wireless networks are turned on for the devices you want to use to AirDrop. To check your wireless settings on iPhone and iPad: Start the Settings app and then tap Wi-Fi. To the right of Wi-Fi, make sure the button is swiped to the right. Then tap the Back button to go back to the main Settings page and tap Bluetooth. Make sure the Bluetooth button is on as well. Toggle your Wi-Fi and Bluetooth on and then try AirDrop again.Dave Johnson/InsiderTo check your wireless settings on Mac: Click the Apple logo in the desktop's menubar, then choose System Preferences. Click Network. You should see Status: Connected. If you don't, click Turn Wi-Fi On. Then click the Back button and choose Bluetooth. You should see Bluetooth: On. If you don't, click Turn Bluetooth On. If you find that Wi-Fi and Bluetooth are already on, it's a good idea to toggle them off and back on again as an easy way to quickly resolve any potential issues. 4. Make sure your devices are updatedDoes the device you want to use support AirDrop? While all "modern" Apple devices generally work with AirDrop, if you are trying to send to an older device, you might run into trouble. You can use AirDrop on any iPhone running iOS 7 or later. If you're having issues, you should check on the iPhone's iOS version and update it if needed. Likewise, if you are using an iPad, AirDrop works on the iPadOS 13 and later – update your iPad to the latest version of the operating system if needed.  Make sure your device meets the minimum system requirements to work with AirDrop.Dave Johnson/InsiderYou can also AirDrop to and from your Mac, as long as it is running OS X 10.10 or higher. If you need it, here's a refresher on how to check for the version of your Mac OS and how to update it. 5. Disable your Mac's firewallIf you are trying to AirDrop to a Mac, you should also check that your firewall settings allow for new connections – otherwise, AirDrop might not work. You'll need to make your computer's firewall settings less strict, which should allow it to receive AirDrops.1. Click the Apple logo in the desktop's menu bar, then click System Preferences.2. Select Security & Privacy.3. Click the lock icon in the bottom-left corner of the screen, and enter your password or use Touch ID to unlock access to these settings.Clicking the lock icon in the bottom-left corner will allow you to make changes.Stefan Ionescu/Insider4. Select the Firewall tab.5. Click Turn Off Firewall or, if you prefer, click Firewall Options and, in the pop-up window, uncheck the box next to Block all incoming connections. Then click OK.You can turn off the firewall here or further navigate to the firewall's settings.Stefan Ionescu/Insider6. Reset the deviceIf nothing else has worked, try to restart your devices. A restart might be needed if you recently changed some settings on your mobile device or computer, and a restart can also flush out an intermittent glitch that's keeping your device from working properly. Simply turning your device off and then on again can get you up and running; here's how to restart it regardless of which iPhone model you own. Likewise, you can restart your iPad, or restart your Mac. Read the original article on Business Insider.....»»

Category: topSource: businessinsider6 hr. 49 min. ago Related News

Big Misses From Alphabet, Amazon, And Apple Confirm "The Web 2.0 Bubble Is Bursting"

Big Misses From Alphabet, Amazon, And Apple Confirm "The Web 2.0 Bubble Is Bursting" By Dhaval Joshi of BCA Research The Web 2.0 bubble is bursting, with far-reaching consequences. But to understand the consequences, let’s begin with a brief history of the web: how it evolved from the original Web 1.0 to the current Web 2.0, and how it will evolve to the coming Web 3.0. The Web 1.0 Bubble Burst In 2000, The Web 2.0 Bubble Is Bursting Now If you are over the age of 30, you will remember the original Web 1.0 of the 1990s. Web 1.0 was dull. It was like having a massive encyclopaedia at your fingertips – with static, non-interactive, read-only content, whose ownership remained with its creators: typically, the traditional media, and publishing companies. Nevertheless, facilitated by the telecom and tech giants of the time, Web 1.0 expanded the reach of traditional media content to a massive global audience. Thereby was born the Web 1.0 boom, otherwise known as the technology, media, and telecom (TMT) or ‘dot com’ boom. But as in all booms, hopes for a new paradigm of super-growth were shattered, and the Web 1.0 bubble burst in 2000. Then, around 2005, came Web 2.0. The great leap forwards was user-generated content combined with interaction, which became real-time with the introduction of iPhones. First came blogs, then forums, and finally the explosion of social networks such as Facebook and YouTube. However, Web 2.0 also became the web of big data and advertising. Most of the content – whether blogs, videos, or photos – is user-created, but the effective ownership lies with a handful of ‘Web 2.0 oligopolies’ that control or own the networks: Facebook (now Meta), Amazon, Apple, Netflix, and Google (now Alphabet), collectively called the ‘FAANG’ stocks. The Web 2.0 oligopolies realised that web users produced vast quantities of data about their lifestyles and consumption habits, which the companies could sell to advertisers and marketers. And on that growth model was born the Web 2.0 profit boom, otherwise known as the ‘FAANG’ boom of the 2010s. To visualise this, compare the performance of the US stock market excluding tech, Amazon and Netflix with the European stock market excluding tech, and the difference through the past decade melts away. Proving that the US market’s spectacular outperformance is almost entirely due to the Web 2.0 boom. But now, the Web 2.0 bubble is bursting, because the scandals of privacy protection and content ownership have put paid to the 2010s growth model. Just as in 2000 for the Web 1.0 companies, hopes for a new paradigm of growth for the Web 2.0 oligopolies have been shattered. All of which brings us to Web 3.0. This is still a work in progress, but after the scandals of Web 2.0, we know the key requirements for Web 3.0 – to protect everyone’s data as well as to reward users for content creation and network participation. This means decentralisation, with no third party imposing the rules. Hence, Web 3.0 will almost certainly be blockchain based and incorporate its technology, such as blockchain tokens and smart contracts.  The Web 3.0 boom might be imminent, or it may be some years away. But just as the Web 1.0 bubble burst several years before the Web 2.0 boom was born, the bursting of the Web 2.0 bubble is not premised on the birth of the Web 3.0 boom. To repeat, the Web 2.0 bubble is bursting because the scandals of privacy protection and disenfranchising content creators have shattered the growth model of the Web 2.0 oligopolies. And the bursting of this bubble has long-term consequences, which we will now discuss. Consequence 1: The Duration Of The US Stock Market Has Shortened The first consequence is a technical point but nonetheless of huge importance. The US stock market’s duration has shortened. The duration of an investment is simply the time to the average cashflow that the investment generates. As the growth model of the dominant FAANG stocks has shattered, their expected cashflow profile has been pulled forwards, shortening the duration of the stock market. This is important because the duration of any investment determines its sensitivity to a change in bond yields. The shorter the duration, the smaller is its price change for a given move in the bond yield. The US tech sector’s duration has shortened. On the way up through 2018-21, the valuation tracked the 35-year bond price. But on the way down through 2022, it has not tracked the 35-year bond price. The good news of shortened duration is that, through 2022, the US stock market’s valuation fell far less than it would have done with longer duration. But the bad news is that the US stock market’s valuation will rise less when bond yields plunge. Consequence 2: Healthcare Will Outperform Technology In the decades preceding 2010, profits in the US tech sector trended higher broadly in line with those in its fellow ‘growth sector’ US healthcare. But after 2010, US tech profits pulled away from healthcare. As already explained, this profit acceleration was almost entirely attributable to the Web 2.0 boom. But now that the Web 2.0 bubble is bursting, the profit trends of US tech and healthcare are likely to re-converge, which means that the profits of US healthcare will outperform those of tech. Yet US healthcare is still trading at a 20 percent valuation discount to US tech. The combination of superior profit growth and a cheaper valuation means that healthcare is likely to outperform tech massively as the Web 2.0 bubble fully bursts. Our preferred expression of this in the past year has been to overweight US biotech versus tech. This structural position is already up 30 percent, but there is a lot further to go. Stick with it. Consequence 3: Europe Will Outperform The US Finally, to repeat, European versus US stock market underperformance through the 2010s is almost entirely attributable to the Web 2.0 boom. If we exclude tech, Amazon and Netflix from the US stock market and compare with the European stock market ex tech, Europe’s underperformance melts away. In this regard, the Web 2.0 boom, whose benefit was focused in the US FAANG stocks, was different to the Web 1.0 boom, which had no geographical bias, at least between the US and Europe. The Web 1.0 boom boosted the European market as much as the US market. Hence, until the 2010s there was no structural downtrend in European versus US stock market performance. But now that the Web 2.0 bubble is bursting, Europe’s 2010s disadvantage versus the US will become its 2020s advantage. A European renaissance is about to begin, at least relative to the US. Hence, today we are opening a new position on a structural (over 2 year) time horizon: Tyler Durden Fri, 02/03/2023 - 15:00.....»»

Category: worldSource: nyt9 hr. 1 min. ago Related News

I made nearly $2 million in 2 years selling my nursing-school study notes on Etsy and TikTok — here"s how

A hospital worker selling her study materials for $20 to $40 says people like her notes because they're hand-written and very concise. Stephanee Beggs started her TikTok account in 2020, and it now has 600,000 followers.Courtesy of Stephanee Beggs Stephanee Beggs, 28, started posting her study sheets on TikTok while in nursing school. The videos blew up and follower feedback encouraged her to sell her study materials on Etsy. She plans to keep her day job and loves that her influencer work ties back to her hospital job. This as-told-to essay is based on a conversation with Stephanee Beggs, a 28-year-old nurse who became an influencer while attending nursing school. Insider has verified her business' income with documentation. The following has been edited for length and clarity.I graduated college with a degree in business marketing, but it was only after my first job working as an operations assistant at Warner Brothers Studio that I realized what I wanted to do with my life.I thought back to when I was younger and how I was fascinated by science and anatomy. I decided to tap into that passion and when I was 25, I started an accelerated nursing program, which was essentially three years of nursing school packed into just one year. Toward the end of nursing school the pandemic began and everything shut down. Our classes and clinical went online, and it made being a nursing student really tough because there wasn't as much collaboration and hands-on learning opportunities, which is crucial in the nursing profession. I was trying to figure out how I'd actually be able to study by myself and retain the information, so I started filming these videos where I'd teach myself different nursing topics by talking to the wall. I'm a very visual person, so saying information out loud and playing the videos back helped me retain information. Beggs sells study sheets for healthcare workers in school.Courtesy of Stephanee BeggsOne day, I randomly decided to create a TikTok account and post one of the videos I made to help me study. It took off and amassed more than 200,000 views. I just kept posting from there and went from hundreds of followers to more than 600,000 on TikTok. People started messaging me asking if they could buy the study sheets in my videos. I decided to create an Etsy shop and figured I'd maybe sell enough to be able to buy lunch every day, but I ended up selling more than 64,000 items in the past two years, making close to $2 million in revenue. Most of my audience works in the healthcare fieldWhile a majority of my audience are people in nursing school, I also have a lot of registered nurses, nurse practitioners, and even physicians and physician assistants who watch my videos so they can stay up to date on medical information. In all honesty, while people found these videos helpful, making them helped me stay focused and learn what I needed so I could pass the National Council Licensure Exam for Registered Nurses. Even though I'm a full-time nurse now, I'm still posting content every single day, and that means I have to stay on top of articles and research.Being an influencer is like having a second full-time jobI work 12-hour shifts at the hospital and when that's over, I go home and work on being an influencer and my business. When I have days off, all I do is work on my social media, whether it's creating and editing content or answering comments, DMs, and emails.Beggs loves her day job as a hospital nurse.Courtesy of Stephanee BeggsThere are times when it can feel overwhelming because I know that hundreds of thousands of people are turning to me for videos and I want to show up for them. It's also humbling and exciting seeing how many people have gravitated toward my TikTok videos and study sheets.While I can see how being an influencer would be distracting from my job as a nurse, the type of content I create is more about knowledge and less about showcasing my personal life, so I'm able to create a balance and set boundaries.My approach to TikTok is organized and strategic When I first started posting on TikTok, I didn't have much of a strategy or direction. I just posted the videos I made to help me study. I think that's what set me apart from other people trying to become big influencers who think they have to crack some code by posting everything happening in their life or posting five videos a day.I didn't care about that at all. I think making educational content extremely useful is what attracted so many people to my account. Even now, I like to make sure every video I post has a beneficial purpose to my audience. Now that I've made a name for myself, I do try to follow more of a schedule. I make sure to post at least three times a week on TikTok and Instagram. I don't ever post on Fridays or Saturdays because I've found my audience isn't really on their phone and looking to study on the weekends.I do everything myself, from filming to editing the videos, and use apps like Inshot and Canva.I continue to earn income from my social media and Etsy storeYou can find nursing study sheets everywhere, but I think what made mine take off, aside from showing them on social media, was that they were handwritten, so it had a more personal touch, and they were extremely concise. Beggs sells her study bundles for $20 to $40 a pop.Courtesy of Stephanee BeggsI spent hours cutting out the fluff of nursing school to create TikTok videos that taught what was on those study sheets in just 60 to 90 seconds. I think people gravitated toward that fun and fast style of learning.Once my study sheets started selling on Etsy, I decided to come up with a game plan of how to continue to monetize my audience. I created more study sheets and sold them in bundles for each type of nursing core class and released them one by one. For example, I sell a pediatric bundle, which consists of 50 study sheets that can help you if you're in your pediatric classes or rotations. I spent eight months making a bundle for every single core nursing class. I started charging anywhere from $2o to $40 for each of those bundles and then sold more comprehensive bundles (multiple core classes in one bundle) for a discounted price. I plan to continue to work both jobs for a whileI created a successful business as an influencer, but as of now, I genuinely like working both jobs. Plus, it works well for me that everything I teach on social media comes full circle in real life in the emergency room and I'm able to share that with my audience. If anyone wants to become an influencer, first know that it's not easy. I don't think people realize how much of a time commitment it is. It's more than just sitting on the couch and posting videos — it can take me anywhere from four to five hours to make one video. Also, stay true to yourself. So many influencers are trying too hard to be likable or trendy. I've noticed it's always more relatable to be yourself.Even two years later, it's still mind blowing that my TikTok blew up as much as it did. It can feel so shocking at times that so many people want to follow me. But then I take a step back and realize that I've put in so much work and that it shouldn't be so surprising that people admire and like my content. In the end, it makes me feel really good that I'm able to have an impact on people's nursing and healthcare journeys, just like they've had on mine. Read the original article on Business Insider.....»»

Category: worldSource: nyt14 hr. 17 min. ago Related News

Logan Paul is being sued for promoting a failed crypto game that asked people to buy NFTs but never launched

A proposed class-action lawsuit alleges YouTuber Logan Paul and CryptoZoo promoted NFTs for sale but abandoned the project and held onto buyers' money. Logan Paul at a Las Vegas NFL game in October.Christian Petersen Logan Paul has been named as a defendant in a lawsuit that alleges he promoted a crypto scam. It alleges the CryptoZoo venture was a "rug pull" because it never launched but held onto buyers' money. YouTuber star Paul previously laid out a three-stage recovery plan to return the lost funds. Logan Paul has been named as a defendant in a lawsuit that alleges the YouTube star helped perpetrate a crypto "rug pull" scam by promoting an NFT-based project that scooped up buyers' money.Plaintiff Don Holland is suing the media personality and professional wrestler for promoting CryptoZoo, a venture that sold NFTs, but then never launched and has failed to return customers' funds."Defendants promoted CryptoZoo's products using Mr. Paul's online platforms to consumers unfamiliar with digital currency products, leading to tens of thousands of people purchasing said products," the proposed class-action lawsuit filed Thursday reads."Unbeknownst to the customers, the game did not work or never existed, and Defendants manipulated the digital currency market for Zoo Tokens to their advantage," it said.After the finishing the sale of all the CryptoZoo NFTs, the defendants and others transferred millions of dollars in buyers' cryptocurrency to wallets controlled by those accused, it alleged.Paul's associates Danielle Strobel, Jeff Levin, Ebbie Ibanez, Jake Greenbaum, and Ophir Bentov were also named as defendants in the lawsuit, according to the court filing."Rug pulls" are crypto scams where a developer sells NFTs or other tokens associated with a project to people before the project has actually launched. The developer then abandons the project and holds onto the money.In December, YouTube investigator Stephen "Coffeezilla" Findeisen released a series of videos where he alleged CryptoZoo was Paul's "biggest scam".Paul proceeded to threaten to sue the content creator, before making a stunning aboutface to claim he was glad that the issues with the project had been raised.The YouTuber has since said he plans to implement a three-stage plan to try to recover buyers' lost funds.In the first stage, Paul and CryptoZoo co-founder will burn all of their holdings of the project's native token to boost prices and ensure they have no further stake in the project.Paul then plans to spend 1,000 ether tokens, valued at just under $1.7 million as of Friday, to buy NFTs from investors who want to abandon the CryptoZoo project.The third stage of Paul's recovery plan is to "deliver the game as outlined in the whitepaper," the media personality and professional wrestler has said.Paul and the plaintiff's lawyers Attorney Tom did not immediately respond to Insider's requests for comment.Read more: As backlash intensifies, Logan Paul apologizes for disaster-ridden crypto venture. Here's how we got here, and what's next.Read the original article on Business Insider.....»»

Category: smallbizSource: nyt17 hr. 1 min. ago Related News

Sale of landmark hotel in New York City’s East Side closes

JLL’s Hotels & Hospitality Group announced today that it has closed the sale of 525 Lexington Ave., a 35-story, 655-key, full-service hotel in New York City’s Midtown East neighborhood. The parties have agreed to not disclose the purchase price. JLL represented the seller, Deka Immobilien, in the sale to a joint... The post Sale of landmark hotel in New York City’s East Side closes appeared first on Real Estate Weekly. JLL’s Hotels & Hospitality Group announced today that it has closed the sale of 525 Lexington Ave., a 35-story, 655-key, full-service hotel in New York City’s Midtown East neighborhood. The parties have agreed to not disclose the purchase price. JLL represented the seller, Deka Immobilien, in the sale to a joint venture of Hawkins Way Capital and Värde Partners. The hotel, which was formerly branded as the Marriott New York East Side, was closed at the time of sale and offered unencumbered by brand and management. Originally constructed in 1922 as one of the first skyscraper residential hotels, the hotel received landmark status in 2016 cementing its historical significance to Midtown. The transit-oriented hotel is located within walking distance of nine subway lines providing easy access to all five boroughs. The property is also within walking distance of popular tourist sites, including Bryant Park, New York Public Library, Grand Central Terminal, Grand Central Market, Chrysler Building and more. The JLL Hotels & Hospitality team representing the seller was led by Co-Head of US Investment Sales, Senior Managing Director Jeffrey Davis and Global CEO Gilda Perez-Alvarado, with support from Executive Vice President Stephany Chen and Chairman NY Investment Sales Bob Knakal. “New York City is experiencing a renewed interest among investors as lodging fundamentals rebound at phenomenal levels. We anticipate continued interest among groups for strategic opportunities as the city continues to recover,” said Davis. JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling $83 billion worldwide. The group’s 350-strong global team in over 20 countries also closed more than 7,350 advisory, valuation and asset management assignments. Our hotel valuation, brokerage, asset management and consultancy services have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world. For more news, videos and research resources on JLL, please visit our newsroom. The post Sale of landmark hotel in New York City’s East Side closes appeared first on Real Estate Weekly......»»

Category: realestateSource: realestateweeklyFeb 2nd, 2023Related News

YouTube Shorts surpassed 50 billion daily views, a bright spot for Alphabet as it faces fierce competition from TikTok and declining ad revenue

YouTube Shorts recently enabled creators to generate revenue from the videos, which could bring in TikTok creators. YouTube Shorts logo.YouTube; Rachel Mendelson/Insider YouTube Shorts now sees more than 50 billion daily views, up from 30 billion the year prior.  The short-form video format was launched in 2021 as a response to TikTok.  Beginning February 1, YouTube enabled creators to generate ad revenue from their Shorts videos. YouTube Shorts has surpassed 50 billion daily views, up from 30 billion a year ago, Alphabet CEO Sundar Pichai said during its fourth quarter earnings call on Thursday.Shorts' growth was a rare bright spot for a quarter where Alphabet saw declining revenue in segments like Search, YouTube, and advertising. YouTube in particular saw its second quarter in a row of declining revenue from this time the previous year as it faces fierce competition from TikTokYouTube generated just under $8 billion in revenue, down from $8.6 billion in revenue this time last year. Like other tech giants suffering from slumping ad revenue, Alphabet attributed the decline to a pullback in spend from advertisers over concerns of a looming recession.The announcement of strong Shorts viewership comes just a day after YouTube enabled creators to share advertising revenue from short-form videos with the company. Once accepted into the YouTube Partner Program, users will receive a cut of revenue from the ads that appear against both long and now short-form videos. Some creators are already contemplating moving more of their content over to YouTube Shorts because of this. This provides potential for YouTube Shorts if the company can draw people away from TikTok. TikTok is privately owned, and it's unclear exactly how many views it sees per day. TikTok said in September 2021 that it had one billion monthly users. TikTok CEO Shou Zi Chew had said the app was on-track to generate $10 billion in revenue in 2022. It's "early days" for Shorts, Google chief business officer Philipp Schindler said on the call. Still, YouTube has long been considered the gold standard for video creators when it comes to making money as they can take a direct cut from advertising revenue.Schindler described YouTube as "the only destination where creators can produce all forms of content across multiple formats, across multiple screens, and really, with multiple ways to make a living." He added that Alphabet's goal is to "make YouTube the best place for Shorts and creators."Other apps like Snapchat and TikTok have rolled out creator funds, but those are essentially the companies creating pools of money and distributing it out based on factors like overall views. Creators have complained that these programs are opaque and barely pay anything at all. Meta is contemplating the possibility of sharing ad revenue with creators after years of resistance, The Information reported. Instagram, which Meta owns, has its own short-form video product called Reels. Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

When a journalist"s home was raided by the FBI, Glenn Beck and Tucker Carlson erroneously speculated about the government"s motive. The journalist has now been charged with transporting child porn.

Before Meek's arrest, Fox News's Tucker Carlson suggested the raid and Meek's subsequent disappearance fit the "hallmark of a dictatorship." American commentator Glenn Beck speaks during the Conservative Political Action Conference CPAC held at the Hilton Anatole on July 10, 2021 in Dallas, Texas.Getty Images Former ABC News reporter James Gordon Meek was charged Wednesday with transporting child pornography. The FBI had raided Meek's home last April, leading him to disappear from the public eye. Glenn Beck, Tucker Carlson, and others initially treated the case as a part of a Biden war on journalism. "Do we live now in Russia? The FBI is completely and totally out of control," Glenn Beck said in a 21-minute video last fall about the apparent disappearance of a former ABC News journalist following a raid on his home. He returned to the topic the very next day, declaring it "maybe the most important story of at least the year, maybe longer," and fitting it to a narrative about a federal war on conservatives and a free press."This is tyranny," Beck declared. "Say his name, America. Where is James Gordon Meek?"On Wednesday, the US Department of Justice offered some clarity, revealing that Meek, a 53-year-old, veteran national security journalist, has been charged with transporting child pornography.Prosecutors allege that Meek manipulated children into providing him sexually explicit material — investigators were tipped off after such content was allegedly found in his Dropbox account — and boasted in a private conversation with another alleged pedophile of having raped a toddler. He faces up to 20 years in prison.An attorney for Meek did not respond to a request for comment.Last fall, when Beck recorded his videos, all that was known is that Meek had quit his job and disappeared from the public eye following an April 2022 FBI raid on his home in Virginia. An October report in Rolling Stone said that an indictment was being prepared but could not say why, noting only that "classified information" had been found on one of his laptops.That was enough for others to start raising the alarm. The Daily Mail, a conservative British tabloid, said the raid — if tied to classified information — "raises serious questions about the government's approach towards journalists seeking to expose corruption or wrongdoing." The outlet published a lengthy follow-up on Wednesday, reporting on the actual charge against the reporter while also noting the earlier "fears Meek was being targeted for his trailblazing journalism, which has exposed shocking military cover-ups, friendly fire deaths, and foiled terror plots."Others went further last fall — not mentioning the story since Wednesday's charge — and started connecting the dots. "This is disappearing someone who is investigating corruption in the government," Beck, a former presenter on CNN and Fox News, told his radio and online audience.Instead of updating his audience on the case, Beck released a video Thursday on how to prepare for a "HUGE cyber attack." He did not immediately respond to a message requesting comment.Fox News host Tucker Carlson, in an October broadcast that touched on the raid, confessed that we "can't even really guess as to what's really going on here." But, as noted by Media Matters' Matthew Gertz, he nonetheless speculated on why a journalist might get "a visit from armed men with guns from the Biden administration," including it in a segment on how such raids are "the hallmark of a dictatorship."Carlson did not address the development in Meek's case on his Wednesday broadcast. A representative for Fox News did not immediately respond to a request for comment.Rather than target him over his reporting, it appears the Justice Department was actually "taking extra precautions given Meek's status as a journalist" before announcing any charges against him, Rolling Stone reported in December, citing sources familiar with the investigation. That report came after the department issued new guidance generally prohibiting investigators from targeting reporters over classified information gathered as part of their job.The conservative website RedState suggested Meek might even be framed, suggesting a veteran journalist would not leave classified information on their computer and stating that "there are lots of things being manufactured by the government these days.""[T]his is now Biden's America," the site's Jennifer Oliver O'Connell wrote in October. RedState, which did not immediately respond to a request for comment, has not mentioned the case since.Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

Auburn University blocked TikTok on campus WiFi. Journalism professors say they"re looking for workarounds so they can still teach multimedia skills.

Some journalism modules at Auburn involve creating TikToks. The university says staff should use their phones as hotspots or grade these at home. Auburn University has blocked TikTok on campus WiFi, but not all students care about the restrictions.Stanislav Kogiku/SOPA Images/LightRocket via Getty Images; Jeffrey Greenberg/Universal Images Group via Getty Images Auburn University has blocked TikTok on campus WiFi following a directive by Alabama's governor. Journalism professors have been told to find workarounds so they can still teach multimedia skills. One professor told Insider it would do students an "injustice" to remove TikTok from the curriculum. Auburn University, Alabama, is among the dozens of US colleges that have restricted access to TikTok on campus – and some journalism professors warn it could have unexpected consequences on students' education.Alabama Governor Kay Ivey announced a statewide ban on the app for all government agencies and networks in mid-December. "TikTok harvests vast amounts of data from its users," Ivey said. "Use of TikTok involving state IT infrastructure thus creates an unacceptable vulnerability to Chinese infiltration operations."More than half of all US states have banned TikTok on government-issued devices, leading to a number of public colleges blocking TikTok from their WiFi and from university-owned devices.One Auburn student told Insider that he'd already deleted the TikTok app because it was distracting him from work.TikTok"To protect valuable information and to reduce the possible cybersecurity threats associated with using TikTok, the Auburn network has been updated to restrict the use of TikTok," the college said in an email to students on January 9.It said students and staff wouldn't be able to use the app while connected to the university's wired and wireless services. The university directed Insider to the statement when approached for comment.Auburn University's official TikTok account hasn't been deleted, though it hasn't posted since December 7. Other university-affiliated accounts – including those for Auburn Football, Auburn Tigers, and Auburn Basketball – haven't posted since December, though the college's dining account has continued posting. Some colleges in Texas, in contrast, have told their staff to set all university-affiliated TikTok accounts to private and remove all institutional branding."TikTok has never shared US data with the Chinese government, nor would we if asked," a TikTok spokesperson told Insider. They said that the company was "disappointed" so many states had enacted policies "that will do nothing to advance cybersecurity in their states and are based on unfounded falsehoods about TikTok."Around 38% of TikTok users are aged between 18 and 24, according to data from Hypeauditor that was shared with Insider. Auburn students say the restrictions could affect their downtime, but professors worry it could have educational impacts, too.It would do students an 'injustice' to remove TikTok from the curriculumGheni Platenburg, an assistant journalism professor at Auburn's School of Communication and Journalism, told Insider she had "mixed feelings" about the restrictions.Students in her multimedia journalism class have an assignment involving creating TikTok news videos. Finding out about the new policy so close to the start of the spring semester was "a bit troubling," she said."Did I need to switch gears? Did I need to create a new assignment?" she asked herself at the time. At an internal faculty meeting at the start of the semester, "we were advised to pretty much proceed as we normally had, but just find workarounds where possible," Platenburg said. She said that she planned to keep the TikTok assignment on her course and would show students example videos on her personal laptop using her phone as a hotspot."I think that it would do the students an injustice to just remove it from the curriculum altogether," she said. "TikTok plays a big part in the storytelling experience these days."Brian Delaney, also an assistant professor of journalism at Auburn, said on Twitter that the restrictions were "exceedingly shortsighted." He said that the app was "rife" with misinformation and that students needed to study the app to develop their media literacy. "We need to be on the app, exploring its infrastructure, discussing its role in communication and journalism, identifying characteristics of misinformation & effective messaging," he wrote on Twitter.An email to staff at the School of Communication and Journalism, viewed by Insider, said that students would be able to upload TikTok links to Canvas – a virtual learning environment used by colleges – and staff would be able to view and grade them on their university computers, but none of this could be done using campus WiFi. "You will have to grade off campus OR if you want to grade on campus, you can hotspot your computer to your phone," the email said.When contacted by Insider, Auburn University said it is "continuing to evaluate the security risks associated with TikTok."Christopher Mendoza, a journalism senior at Auburn, said that he worried the restrictions could affect his education. Two other journalism seniors, however, told Insider that they hadn't used TikTok as part of their course.Students are able to get around the restrictions by not connecting to the campus WiFi. But students told Insider that some buildings on campus don't have cellular data, including some student accommodations, and expressed concerns that students who don't have unlimited data could miss out.Alex Husting, a journalism senior who is also director of sports at Auburn's student radio station, told Insider that the restrictions had been creating headaches at the station, which had been planning on boosting its TikTok output.Auburn students are able to get around the restrictions by not connecting to the campus WiFi.Carol M. Highsmith/Buyenlarge/Getty ImagesBut other students Insider spoke to weren't overly concerned.Noah Griffith, a journalism senior, said he used to create sports videos on TikTok but had deleted the app because it was too "addictive," sometimes keeping him up late at night and distracting him from his college work.Platenburg told Insider that she wasn't too surprised when Auburn announced the restrictions because she had already heard about the governor's directive. "I knew it would be only a matter of time before it trickled down here to the campuses," she said."And while it's bothersome to faculty, no one that I have encountered has seemed overly frustrated or angry about the issue," Platenburg added. "It is seemingly a non-issue with no current cause for alarm.""This is just one social media platform," she continued. "If students can't use TikTok, then we've got Instagram, Facebook, and other ways to teach content creation. So you roll with the punches."Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

Who is MrBeast? Meet the 24-year-old YouTube star who"s famous for giving away millions of dollars to strangers.

MrBeast's ambitious challenges and money giveaways helped grow his YouTube channel to 131 million subscriber. See how he got his start. MrBeast, aka Jimmy Donaldson.Jeff Cheatham/HCK2 MrBeast is one of the most-viewed YouTubers thanks to his attention-grabbing stunts. He recently made waves with a video where he 'cured' 1,000 people's blindness with cataract eye surgery  See how the 24-year-old got his start making online videos.  At 24 years old, Jimmy Donaldson, also known as MrBeast, is one of the most-viewed and highest-paid creators on YouTube.His early viral videos included challenging feats like reading every word in the dictionary or counting from 0 to 100,000 for 40 straight hours. Lately, he's become known for his stunt philanthropy, giving away money or committing acts of kindness and filming it for content. Recently, Donaldson uploaded a video "curing" 1,000 people's blindness by paying for eye surgeries. His ambitious challenges and money giveaways have helped him grow his channel to roughly 131 million subscribers, the most in YouTube's history. Check out more on MrBeast's rise to fame:MrBeast was born as Jimmy Donaldson on May 7, 1998.Greenville, North Carolina.Hi-Tech Hikers/YouTubeThe YouTube star and his brother, CJ, grew up in eastern North Carolina in the city of Greenville. In 2016, he graduated from Greenville Christian Academy, a private high school in the area.Source: Business North CarolinaDonaldson uploaded his first YouTube in February 2012, when he was just 13 years old.MrBeast in a video in 2015.MrBeast/YouTubeThe teenager began his YouTube career posting videos under the username "MrBeast6000." For the first few years, Donaldson attempted, unsuccessfully, to master the YouTube algorithm by creating the content he thought would attract the largest audience.Source: Newsweek, Casey Neistat on YouTubeAs MrBeast attempted to game YouTube's algorithm, the aspiring YouTuber went through stages of trends on his channel: funny compilations of playing "Minecraft" and "Call of Duty," estimating YouTubers' wealth, offering tips and tricks to aspiring creators, and commentating on YouTuber drama. MrBeast himself made very few appearances in his videos in the early days.MrBeast playing "Call of Duty" on his channel in 2014.MrBeast/YouTubeSource: NewsweekMrBeast started to gain a following in 2015 and 2016 thanks to his "worst intros" series of videos, which rounded up and poked fun at YouTuber introductions he discovered on the platform. By mid-2016, MrBeast hit 30,000 subscribers.MrBeast/YouTubeSource: MrBeast on YouTubeIn late 2016, MrBeast enrolled in college. The YouTuber said he lasted only two weeks before he dropped out, telling his mom: "I'd rather be poor than do anything besides YouTube." His mom made him move out of his childhood home North Carolina at 18 because "she loves me and just wanted me to be successful," MrBeast later said.MrBeast/YouTubeSource: MrBeast on TwitterMrBeast first went viral in January 2017, when he uploaded a video showing himself counting to 100,000 — which he later revealed took him 44 hours. "I just really wanted it," MrBeast later said about the challenge. "I had dropped out of college, I wasn't really making much. I knew it would go viral."MrBeast/YouTubeSource: Casey Neistat on YouTubeAfter that first video went viral, MrBeast found what the YouTube algorithm liked. He quickly amassed more views with similar stunts, like spinning a fidget spinner for 24 hours and watching Jake Paul's "It's Everyday Bro" music video for 10 hours straight. By November 2017, MrBeast reached 1 million subscribers.Casey Neistat/YouTubeSource: MrBeast on TwitterNow, MrBeast has a few types of videos that serve as his bread-and-butter on his channel.MrBeast, left, watching over a challenge competing for $1 million.MrBeast/YouTubeHe still puts on exhausting, hours-long stunts — which have been referred to as "junklord YouTube" — as well as last-person-to-leave challenges in which he gives out thousands of dollars. These videos' titles range from "Going Through the Same Drive Thru 1,000 Times" to "Last To Remove Hand, Gets Lamborghini Challenge."Source: The VergeMrBeast also puts on attention-grabbing donations and charity stunts.MrBeast donating $10,000 to a Twitch streamer with 0 views.MrBeast/YouTubeHe once opened up a car dealership where he gave out cars for free, and is known to dole out thousands of dollars to small streamers on Twitch and YouTube, as well as to waitresses and Uber drivers in person.As Donaldson has grown his channel, he was able to hire four of his childhood friends — Chris, Chandler, Garret, and Jake — to work for him and his YouTube channel.MrBeast/YouTubeThe group often makes cameos in some of MrBeast's wildest last-person-to-leave challenges, and each one has become an iconic name in the MrBeast empire.Source: NewsweekBy December 2018, MrBeast had given out $1 million through his outlandish stunts, earning him the title of "YouTube's biggest philanthropist."MrBeast/YouTubeMrBeast is a product of his own viral content: He's only able to give out these thousands of dollars thanks to six-figure brand deals to fund in-video ads.Source: MrBeast on YouTubeMrBeast has been credited with helping to launch a new style of expensive stunt videos on YouTube in which creators pull off elaborate challenges and large-scale sponsored giveaways.MrBeastMrBeast/YouTubeSource: The VergeHowever, MrBeast's success hasn't come without controversy.MrBeast/YouTubeIn 2018, The Atlantic unearthed a series of old, since-deleted tweets from MrBeast in which he uses homophobic slurs and the idea of being gay as a punchline for jokes. At the time of the article, his Twitter bio read: "just because I'm gai doesn't mean I'm gay." MrBeast defended himself as "not offensive in the slightest bit in anything I do."Source: The AtlanticMrBeast has also been accused of giving away fake money after critics found that bills used in a November 2019 video were not of legal tender.Casey Neistat/YouTubeMrBeast later said he gave out fake bills to mitigate the risk of a dangerous rush of people clamoring over free money, and claimed he later exchanged the fake bills with real checks for people in the video.Source: DexertoOver the years, MrBeast has revealed a few details about his life.MrBeast has 128 million subscribers on YouTube.Lex Fridman via YouTubeThe 22-year-old has shared that he has Crohn's disease, a chronic inflammatory bowel disease. In June 2019, MrBeast first shared on Instagram he was dating Maddy Spidell. "i don't want mr beast for his money, just want a bf with good taste in anime who can make me laugh," Spidell wrote on Twitter the month before. We are simple people. We see a new pewdiepie video, we watch it. A post shared by MrBeast (@mrbeast) on Jun 16, 2019 at 12:17pm PDTJun 16, 2019 at 12:17pm PDT Source: Maddy Spidell on TwitterIn late 2018, MrBeast harnessed his notoriety for elaborate stunts to throw his support behind PewDiePie, the popular YouTuber who was locked in a battle for the spot as the most-subscribed-to YouTube channel (a title he's since lost to T-Series).Getty Images; YouTube; Getty ImagesIn true form, MrBeast pulled out all the stops: he recorded a 12-hour video saying "PewDiePie" 100,000 times, and turned up at the Super Bowl in "Sub 2 PewDiePie" shirts.Source: Business InsiderIn late 2019, MrBeast launched — and successfully completed — a fundraising campaign called #TeamTrees to plant 20 million trees by the end of the year.YouTube/MrBeastThe campaign gathered the support of more than 600 influencers and received donations from tech execs like Elon Musk and Twitter CEO Jack Dorsey, and YouTube stars like Jeffree Star and PewDiePie.Source: Business Insider, Team TreesMrBeast was one of the most-viewed creators on all of YouTube in 2020.MrBeast uses popular keywords like "24-Hour" in his videos.MrBeast/YouTubeHe's accrued more than 10 million views on every video he's uploaded in the past two years, displaying just how successful he is at going viral. YouTube put him as the top creator of 2020, beating out other viral sensations like Dream and James Charles. His net worth isn't publicly available, but he's said that most of his $1 million donations are funded by brand deals.Source: Business Insider, MrBeast on Twitter, The Verge2020 was a big year for MrBeast, with two of the largest collaborations that he's ever attempted on his channel.YouTube/MrBeastStreamed in April 2020, Donaldson gathered 32 of the world's biggest influencers to take part in a Rock/Paper/Scissors competition for $250,000. That stream was watched 38 million times in under a year but he wasn't content with just one event.  In October of that year, he put on a $300,000 influencer trivia tournament that was won by the D'Amelio family. Mild controversy broke out after some online accused the family of cheating by having multiple people take part in the contest.  Source: YouTube, InsiderAs he gained fans, MrBeast's videos also grew more ambitious. His average cost of making a video climbed from $10,000 to $300,000 by 2020.youtube.com/@mrbeastSource: Bloomberg He also launched his own charity organization in late 2020 called Beast Philanthropy. Its website says it's committed to providing "long-lasting relief to individuals suffering from homelessness, hunger, and poverty."Beast PhilanthropyIn December 2020, MrBeast opened up a restaurant that would pay people to eat at it. Weeks later, he launched his own MrBeast Burger franchise in dozens of cities.Donaldson and his first MrBeast burger locationYouTube/MrBeastDonaldson opened up over 300 delivery-only locations across the United States, allowing fans the chance to order a MrBeast burger from an app or UberEats. Source: MashedIn 2021, MrBeast has continued uploading outlandish and expensive videos.In 2020, MrBeast continued making outlandish and expensive videos.MrBeast/YouTubeDonaldson's most recent 2021 videos have him buying all the items in five stores and spending hundreds of thousands of dollars on expensive food. Source: YouTubeIn February 2021, Donaldson made a guest appearance on the Clubhouse app causing it to crash.YouTubeDonaldson spoke on the app about how to succeed on YouTube, which brought in a massive influx of new downloads and users for the app, causing it to crash. In April of that year, he faced backlash from some fans who accused him of collaborating in a "pump and dump scheme" after he promoted the cryptocurrency "Refinable," which quickly crashed after its launch.(Photo illustration by Jonathan Raa/NurPhoto via Getty Images)Source: New York TimesIn May 2021, past employees of Donaldson told The New York Times that he created a "hostile work environment" and that he made "unreasonable demands."MrBeast / YouTube11 employees shared their experience with the NY Times, with the outlet saying that Donaldson's "demeanor changed when the cameras weren't around." Source: The NY TimesIn 2021, MrBeast surpassed 53 million YouTube subscribers. He also revealed that he strives for perfection with his videos — to the extent he already scrapped at least three videos in 2020 that he spent $100,000 on producing.Jeff Cheatham/HCK2Source: DexertoIn January 2022, MrBeast was ranked the highest paid YouTube star by Forbes for the first time. The publication estimated that he earned $54 million in 2021, more than celebs like Billie Eilish and Kim Kardashian.Kim Kardashian's Skims campaign includes two "The White Lotus" actresses.Jordan Strauss/Associated PressSource: ForbesIn July 2022, MrBeast hit another milestone: he became the second YouTube creator to hit 100 million subscribers on YouTube after PewDiePie.MrBeast and PewDiePie.Roy Rochlin/Getty Images and Pewdiepie via YouTube.By November, he surpassed Pewdiepie's subscribers. MrBeast now has 131 million subscribers on YouTube, more than any other creator on the platform.MrBeast hit 111 million subscribers on November 11.Dave Kotinsky and Karwai Tang/Getty Images.In September 2022, MrBeast revealed that he was offered $1 billion for his content empire but turned it down.Donaldson appeared on an episode of The Iced Coffee Podcast posted on September 27.The Iced Coffee Hour via YouTubeSource: InsiderThat same month, he opened the first physical location of Beast Burger in New Jersey. Thousands of people showed up on the opening day.Beast Burger opening in New JerseyMrBeastSource: NJ.comIn October of last year, MrBeast began speaking to investors, looking to raise $150 million for his YouTube and food business at a $1.5 billion valuation.Jimmy Donaldson (MrBeast).Virtual Dining Concepts.Source: AxiosIn December, MrBeast tweeted, "Can I be the new Twitter CEO?" Elon Musk, who owns Twitter, responded, "It's not out of the question."Donaldson has previously described Musk as one of his biggest inspirations.Vivien Killilea and Gotham/Getty Images.MrBeast has said he looks up to Musk. "I really want to be Elon one day," he wrote on Twitter in 2020.In January 2023, MrBeast said he plans to give away "every penny" before he dies.Dave Kotinsky"No matter how big I get I'll never own a mansion, yacht, Lamborghini etc. All I want is to make the best videos possible and help as many people as I can while doing it," he once said.Read the original article on Business Insider.....»»

Category: dealsSource: nytFeb 2nd, 2023Related News

I"m an Amazon influencer who makes $1,000 or more a month. Here are my best tips for building this online side hustle.

Elena Duque recommends products she loves to her nearly 130,000 followers on TikTok. She says focusing on one product at a time is the key to a sale. Elena Duque.Courtesy of Elena Duque. Elena Duque is a guest host on the TV channel QVC and has a side hustle as an Amazon influencer. She earns commission by promoting products on TikTok, Instagram, and her blog. Her tips include talking about one Amazon product per post and including a clear call to action. This as-told-to essay is based on a conversation with Elena Duque, a 41-year-old with a side hustle as an Amazon influencer who lives in South Florida. Insider has verified her income with documentation. The following has been edited for length and clarity.I have a day job as a guest host on the home-shopping TV channel QVC and spend about 20 hours a week as a content creator — but my main side hustle is as an Amazon influencer.I make at least $1,000 a month in affiliate commissions by sharing my favorite products on Pinterest, TikTok, and my blog. I also share on Instagram, but my engagement and visibility are lower there than on my other platforms.When I applied to be an Amazon influencer in 2019, I had about 20,000 Instagram followers and almost no blog traffic. I was accepted but didn't do anything with the opportunity at first.In 2021, I started a TikTok account, and a few of my videos went viral. I saw results immediately and had more affiliate sales and traffic than before because I kept getting asked in the comments where the items could be purchased. I would respond that they could use my affiliate links in my bio. I now post on TikTok three times a day for my nearly 130,000 followers.Here's my advice to anyone trying to start a lucrative side hustle as an Amazon influencer.Focus on solving a problemPeople don't want to be sold to — they want to solve a problem or feel something. At this point, everyone has something they've purchased from Amazon that they love. Take a video of that product and show how it works or how it's changed your life for the better.People are more inclined to purchase an item that has a clear purpose, so it helps if you're showing how it works, rather than just holding it up. For example, show a hairstyling hack with a curling iron, or if you're trying to sell a sweater, show how to style it for a specific body type.Don't be shy You have to create content to make money. If you aren't comfortable being on camera, find another way to create videos and photos that showcase the product and not you.You don't even have to talk — try using text overlay and voice-overs with a script. I do this on days I'm not feeling myself or don't want to do my makeup, and it works.Capitalize on trendsI mainly post beauty content, but if you look at my Amazon storefront, you'll see an "idea list" with different themes, like favorite fall fashion or backyard decor.Make idea lists for the holidays or trending topics. Even if you don't want to share those products with your social-media following, chances are that if they're looking around your storefront for an item you posted, they'll start to look at what other products you recommend, too.Add links everywhereYou need to put your links in as many places as possible to make them easily accessible.Create an Instagram-story highlight labeled "Amazon" on your Instagram profile, and make sure you post a lot of stories with links to your Amazon store. Then, add those stories to your Amazon highlight, which lives front and center on your page. I have a link in my bio to a landing page on my website with all my affiliate links disclosed.Focus on one item per postI've noticed that my social-media posts that focuses on one item get a lot of attention. You can truly highlight the product and its benefits, which is much easier to digest than a post with multiple products.If you use something all the time — even if you think it's stupid — that's the thing that will sell the most. I posted about a magnesium oil I used before bed for better rest, and people went crazy for it. People also loved when I posted about press-on nails, L'Oréal's hyaluronic-acid eye serum, and RoC's retinol. Being an esthetician helps with my credibility and reviews.Include a call to action This is the most important thing: Tell followers to go to the link to find out more. If you don't tell them where to go, they'll go to Google to find it, and you'll lose the sale.I always include a call to action either in a text overlay, verbally, or in my caption. It's selling but in a casual way. They can click on the link and see more information about the product and then decide whether they want it.Nobody is forcing anyone — I'm almost like a personal shopper and reviewer, and I love that I can help people make informed decisions on products they may have wanted to try but weren't sure about.Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

Instagram got popular by favoring big brands over cool content — which is why it"s now losing to TikTok

Instagram's algorithm favors top creators and influencers, whereas TikTok's algorithm favors the most interesting content. It's a catch-22. Instagram is a victim of its own success. The reason it became popular is the reason it can't beat TikTok.Getty; Marianne Ayala/InsiderInstagram is becoming as uncool as Facebook — and it has only itself to blameInstagram is entering its flop era. Despite launching the influencer economy, which has grown into a $100 billion industry, the social-media platform is struggling to keep up with its new rival, TikTok. Since its launch in 2010, Instagram's image-first design has helped attract the vanguard of digital creators, brand ambassadors, and marketers. Sponsorships and product integration, while accidental at first, quickly became an integral part of the platform. It was the place where brands could partner with seemingly regular people to sell prospective customers on a more-ambitious lifestyle, with all the trappings that accompany it. Nearly every marketer surveyed by Shopify in 2021 — a staggering 97% — considered Instagram their most important channel for influencer marketing.Instagram tailors itself to the crème de la crème of online influencers and creators. And the platform is designed with these top users in mind, tilting the algorithm to make it easy for users to keep up with their favorite personalities and for brands to build huge audiences. The platform even lends direct support and advice to its biggest names, some of which have hundreds of millions of followers. This has helped Instagram grow into an estimated $43 billion ad-revenue machine, according to Insider Intelligence — but that status as a moneymaker is under threat.Enter: TikTok. In 2016, the competitor entered the market and sent Instagram spiraling. The app's addictive algorithm and snappy videos captured people's attention with its focus on spontaneous discovery, keeping users engaged for longer. Surveys by the Pew Research Center found the proportion of teenagers who said they're on TikTok "almost constantly" was 50% higher than those who said the same about Instagram.To compete, Instagram launched its own short-form-video feature, Reels, in 2020. But it wasn't enough. According to data obtained by The Wall Street Journal, Instagram users spend 17.6 million hours a day watching Reels, while people spend an astounding 197.8 million hours a day on TikTok. Now, like Facebook before it, Instagram is becoming less and less relevant and struggling to do anything about it. Instagram's trouble lies in the very thing that drove its initial success. Its algorithm is optimized for the users who made the platform popular: influencers. But by focusing on its power users, the platform loses out on engagement by regular people. TikTok's secret sauce is its ability to keep users on the platform, and without sacrificing its core, Instagram won't be able to compete.TikTok's unrivaled successIn just a few years, TikTok has become an unparalleled success story, growing to more than 1 billion worldwide users in a fraction of the time it took other apps to do so. TikTok's rate of growth has been roughly double that of its older competitors, partly thanks to timing — the platform launched into a more-mature social-media environment — but also because the app offered users something new."TikTok, when it came into the international Western market, was already pretty well established as a short-video platform," D. Bondy Valdovinos Kaye, a postdoctoral research fellow at the University of Leeds and coauthor of a book on TikTok, told me. "It had been competing with other fairly well-established short-video platforms in China for some time. Some of the strategies that it developed had already been road tested in China. There wasn't as much of a learning curve that Instagram — and also, to an extent, YouTube — has faced in trying to replicate and compete with some of the things that make TikTok so unique and so appealing to its audiences."Specifically, TikTok excels at quickly engaging users and keeping them on the platform. The average user spends as much time on the app every day as the length of an average feature film, according to internal data I've seen.Part of the key to the platform's success is how it recommends videos. In a recent article on TikTok's algorithm, the researcher Arvind Narayanan explained that on TikTok, every video had an equal chance of success, whether it was made by an account with 12 followers or an account with 120,000 followers. That means videos on the platform become popular purely based on their entertainment and engagement value, not on the size of the account that posted the video. Because of this, the likelihood of a random person going viral is greater on TikTok than on other platforms. But once a creator hits the viral-video jackpot, it's challenging to make their popularity stick. That's because on TikTok, every video a creator makes has to outperform every other TikTok video.While the never-ending roulette is a boon for TikTok users, who are constantly enthused by the most interesting content, it's a pain for Instagram, whose users are accustomed to being able to build a following without the whims of an algorithmically dictated feed swapping them out for whoever's post is more interesting. Victim of its own successUnlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, he found that they desperately sought to transport their audiences over to Instagram. "There was a little bit more stability there, and they could be a little bit surer that videos they posted would be seen by their followers, as opposed to the gamble dice roll that they were experiencing on TikTok," he explained. That's because Instagram's algorithm works differently. On Instagram, whom you follow is weighted more heavily in terms of what content you see, meaning it's easier for larger accounts to grow and maintain their success since they can almost guarantee that anything they post will be served up to their entire audience.Because of this, Instagram's cadre of top creators grouse about being penalized whenever the app tries to shift to be more like TikTok. Often, these shifts result in fewer people seeing the posts of big-time creators. Plus, people typically don't like change. Users who liked the clean, image-centric view of their feeds were annoyed by the intrusion of videos when Reels came along. And the people who have grown their audience on Instagram through photography have become discomfited by the forced pivot to video. Over the summer, the app's biggest names — including the Kardashians, who collectively have more than 1 billion followers on Instagram — rebelled against the platform's push to be more like TikTok. But the head of Instagram, Adam Mosseri, doubled down on the idea that video would be the future, saying the changes were for the good of all users. Despite that, two days later, the app quietly rolled back some changes."After the whole Kardashian intervention, it seems to have stopped Instagram becoming a real TikTok clone," Marcus Bösch, a TikTok researcher and fellow at the Hamburg University of Applied Sciences, told me.It's a catch-22 for Instagram. The thing that gave it early success — its focus on building large, loyal audiences and rewarding users for doing so — has trapped the platform in an outmoded model for serving up content. Making too significant a change could spell disaster for the app, alienating power users and undermining its core business. For now, it is stuck somewhere in between the original Instagram model and a TikTok look-alike, not quite succeeding in either arena. "Instagram these days is such a weird place," Bösch told me. He believes Instagram faces an identity crisis between at least three generations of the app: its first iteration, which was largely photo- and feed-based, its second one, which introduced stories, and its third, most recent version, which is focused on Reels.If it were any other company, that would be enough to count it out of the social-media race. But because of its importance to Meta, its parent company, it's one of the few companies that is able to — and needs to — continue throwing ideas at the wall. It's uniquely well resourced to try and find the thing that helps it catch up with, and overtake, TikTok. However, to do that, the app would need to find a solution that kept its restless user base happy.Part of what made TikTok so successful was that it stood out. It was different in a world where every social-media platform looked the same. Rather than copying TikTok's success, Instagram might need to focus on what separates it from the pack. Without that, the app will likely be stuck in second place forevermore, unwilling to annoy its creators while unable to make the changes that could keep it competitive.Chris Stokel-Walker is a tech reporter and author of the book TikTok Boom. Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

I"m a cart girl on a golf course. I wear pigtails and red nail polish to get higher tips from men — even if it grosses me out sometimes.

"On one hand, it makes me feel powerful to wrap men around my fingers," says cart girl Zalaiya Nefwani. "On the other, it makes me uncomfortable." Courtesy of Zalaiya Nefwani Zalaiya Nefwani is a 24-year-old beverage cart girl in Phoenix, Arizona. She's tried the "pigtail theory" at work, where women make themselves look younger for higher tips. As a woman in the service industry, Nefwani says she studies what men like to get them to tip more. This as-told-to essay is based on a conversation with Zalaiya Nefwani, a 24-year-old beverage cart girl in Phoenix, Arizona. It has been edited for length and clarity.I'm a beverage cart girl at a golf club, which means I'm basically a mobile bartender on wheels. I drive around serving drinks all day — and sharing some of my experiences on TikTok, which is where I first heard about "pigtail theory."The pigtail theory is simple If you're a woman who works in the service industry, you'll make more money if you wear your hair in pigtails. When I first saw the theory, someone commented on one of my videos urging me to try it. I did it right away after I heard about it, putting my hair into low pigtails and heading to work. I was curious: Would the pigtail theory actually work?Courtesy of Zalaiya NefwaniWell, kind of. I made at least $100 more that day than I do in a normal shift, but I wasn't totally sure it could be attributed to the pigtails. Plus, I thought I'd make more than an extra $100. I posted about it on TikTok, and people commented telling me high pigtails are best because they make you look even younger. I was so grossed out — it's uncomfortable to think that's what men really want. But I tried higher pigtails, and I made $200 more with them than I do during a regular shift. Being part of the service industry as a woman can involve a level of studying menIt's strange. You have to figure out what they like and what works to get them to pay you more. I saw people talking about the "red nail theory," which is basically that if you have red nails, men are drawn to you because red is a sexy color that symbolizes desire. I gave that a shot and was shocked. It seemed like the golfers were turned on by my nail color and just forking over their money. I even had someone give me $20 just for driving by. They didn't even order a drink! People kept complimenting my nails and tipping me more and more. It was wild. I've heard about "red lipstick theory," which is the same as red nail theory but with lipstick. I've even thought about combining the red lipstick, red nails, and pigtails, but I haven't done it yet.On one hand, it makes me feel powerful to be able to wrap men around my fingers like thisCourtesy of Zalaiya NefwaniSometimes, I'll be going into work and thinking I don't look pretty that day. Then, men are just praising the ground I walk on, so that's a confidence boost.Plus, I can just make these small changes to my appearance and make more money. That's power.But on the other hand, it really makes me uncomfortableLike, the red nails and lips are one thing. But knowing that I'm playing into men's fantasies of women being childlike is a whole other thing. It's really unfortunate that it actually works. And it's strange to be treating it all like a game — like, what can I do to myself to be even more desirable to men? But it translates to money, so I like to test things out. It's like: "OK, give me all your money, all you're getting is this image of me in return."If other women are thinking about trying out any of the theories, I'd tell them to just make sure they're safeIf you don't feel comfortable, don't do it just for a TikTok. Trust your gut. We're women, and we need to keep ourselves safe. It's not always worth it.And when you don't feel like it, don't do it. I don't wear pigtails to every shift and I don't always get my nails done red, because I don't live to please men.Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 2nd, 2023Related News

UN Initiative Targets And Doxxes Doctors And Nurses Who Don"t Follow COVID-19 Narrative

UN Initiative Targets And Doxxes Doctors And Nurses Who Don't Follow COVID-19 Narrative Authored by Katie Spence via The Epoch Times (emphasis ours), Nicole Sirotek is a registered nurse in Nevada with over a decade of experience working in some of the harshest conditions. When a hurricane devastated Puerto Rico, Sirotek and the organization she founded, American Frontline Nurses (AFLN), were there and gave out over 500 pounds of medical equipment and supplies. National flags in front of the United Nations headquarters in Geneva, Switzerland. A group started as part of the United Nations Verified initiative has targeted nurses and doctors who don't follow the official narrative on COVID-19. (Fabrice Coffrini/AFP) She hasn’t hesitated to be the first in when an emergency hits and medical professionals are needed. She’s lost count of the number of times she’s woken up on a cot in the middle of nowhere, boots still strapped to her feet, and ready to go. But in tears during an interview with The Epoch Times, she detailed her ordeal with harassment and doxing over the past year and how she’s contemplated suicide due to crippling anxiety and depression. “It took such a toll on my mental health. I wasn’t sleeping and wasn’t eating,” Sirotek said. To regain her mental health, she decided to step back from the group she started. But even that decision brought pain. “I said after I left New York, I’d do everything that I can to make sure it didn’t happen again,” Sirotek said, recalling the death she witnessed when she volunteered in New York as a nurse at the start of the COVID-19 pandemic. “I mean, for me to step back and take a break just makes me feel like I failed!” A mobile station in New York on Dec. 29, 2021. (Richard Moore/The Epoch Times) Sirotek is the victim of ongoing harassment. She’s received pictures of her children posed in slaughterhouses and hanging from a noose, drive-by photos of her house, and letters with white powder that exploded upon opening. The Nevada State Board of Nursing was inundated with calls for Sirotek’s professional demise and flooded with anonymous complaints. These complaints trace back to Team Halo, a social media influencer campaign formed as part of the United Nations Verified initiative and the Vaccine Confidence Project. In response, Sirotek filed a police report. Her lawyer sent a cease-and-desist letter. The Epoch Times reviewed the documents. The reply from the cease-and-desist letter? The client was acting within his First Amendment rights. The Harassment Begins In February 2022, Sirotek, as the face of AFLN, a patient advocacy network that boasts 22,000 nurses, appeared before Sen. Ron Johnson (R-Wis.) and testified about the harm patients were experiencing when they sought treatment for COVID-19. She said she didn’t witness patients dying from the novel virus when she volunteered to work the front lines in New York at the start of the pandemic. Instead, in her opinion, as a medical professional with multiple master’s degrees, patients were dying from “negligence” and “medical malfeasance.” Sirotek detailed the withholding by higher-ups of steroids and Ibuprofen and the prescribing of remdesivir. Additionally, there was zero willingness to consider possible early intervention treatments like ivermectin. As the pandemic continued, such practices only escalated, Sirotek said. Sirotek’s testimony resulted in cheers, widespread attention, and a target on her back. Sen. Ron Johnson (R-WI) (C) speaks during a panel discussion titled COVID-19: A Second Opinion in Washington DC Jan. 24, 2022. (Drew Angerer/Getty Images) “[The harassment] all started the day we got back from DC,” Sirotek said. At first, the attacks started with the typical “you’re transphobic, you’re anti-LGBTQ. I mean, they even called me racist,” Sirotek, who is Hispanic, recalled. And as more patients sought AFLN’s help, the attacks increased in frequency and force. At first, Sirotek said the attacks appeared to come from random people. But as the attacks continued, the terms “Project Halo,” “Team Halo,” and “#TeamHalo” continually cropped up. Especially on TikTok and from two accounts, “@jesss2019” and “@thatsassynp.” “[@thatsassynp] just kept on saying how I was spreading misinformation, [that] ivermectin doesn’t work,” Sirotek said. “He kept targeting the Nevada State Board of Nursing because I was on the Practice Act Committee, and he did not feel like that was acceptable.” Craig Perry, a lawyer representing nurses, including Sirotek, before the Nevada State Board of Nursing, confirmed Sirotek’s account. The executive director of the Nevada State Board of Nursing, Cathy Dinauer, declined to provide details on complaints or investigations, stating to The Epoch Times via email that they are “confidential.” Sirotek said the complaints overwhelmed her ability to defend her nursing license. “Untimely, they were filing so many complaints against me that [the Nevada State Board of Nursing] had to start filtering them as to what was applicable and not applicable. And [the complaints] just buried my nursing license to the point that we couldn’t even defend it,” Sirotek said. Attacks Transition to Threats Whenever Sirotek, or AFLN, tried to set up a community outreach webinar, hateful comments flooded their videos. Julia McCabe, a registered nurse and the director of advocacy services for AFLN, told The Epoch Times that initially, they tried kicking the trolls out of the outreach videos. But they couldn’t keep up with the overwhelming numbers and had to shut the videos down, usually after only 10 minutes, she said. To address the swarms, as McCabe labeled them, AFLN started charging an entrance fee for their webinars. But, McCabe said, they’d send out an email with a free access code to all of their subscribers before the webinar started. It helped, but not enough. The swarms kept coming. And the attacks escalated. On June 5, 2022, @thatsassynp posted a video on TikTok calling for a “serious public uprising,” because the Nevada State Board of Nursing and other regulatory agencies weren’t disciplining nurses for spreading “disinformation.” It became one of many such videos in the ensuing days. In the comments of one, he stated, “Also, stay tuned as [@jesss2019] will be addressing this as well. We are teaming up (as per usual) to raise awareness and demand action on this issue.” @jesss2019 responded, “Yes!!!! We will get this taken care of.” Jess and Tyler Kuhk of @thatsassynp have “teamed up” on several occasions, targeting healthcare workers who question the COVID-19 narrative. Team Halo doesn’t officially list Kuhk on its site, but Kuhk posts with the #teamhalo. In another video, he states, “If you’re new to this series, PLEASE watch the videos in my playlist ‘Nevada board of nursing.’ This started in Feb of this year.” His video has almost 35,000 “loves.” On June 7, 2022, @jesss2019 posted a video on TikTok accusing Sirotek of spreading misinformation. It included a link to @thatsassynp, and his complaints about Sirotek to the Nevada State Board of Nursing and calls to remove her from the Practice Act Committee. She implored TikTok to boost the message. It, too, became one of many videos attacking Sirotek. Specifically, @jesss2019 and @thatsassynp took issue with videos and posts from Sirotek, and AFLN, advocating for ivermectin and highlighting possible issues with remdesivir and the COVID-19 vaccines. @jess2019 removed all of the above videos after The Epoch Times sought comment. The Epoch Times retains copies. Sirotek says she received the first death threat against herself and her children around the same time, in June 2022. “They cut off the pictures of my children’s faces from our family photos, where we take them every year on our front porch—we’ve got 11 years of those photos—and they cut them out and put them on the bodies of those little boys that have been sexually abused. And that’s what would get sent to my house. And I gave the police that,” Sirotek said. In response to a request for comment from The Epoch Times, Sen. Johnson defended Sirotek. “The COVID Cartel continues to frighten and silence those who tell the truth and challenge their failed response to COVID,” Johnson said. “It is simply wrong for Ms. Sirotek to be smeared and attacked like so many others who have had the courage and compassion to successfully treat COVID patients.” As the threats continued and escalated, Sirotek also asked Perry to send a cease-and-desist letter to Tyler Kuhk on Aug. 1, 2022. Kuhk, a nurse practitioner, is the person posting on TikTok under the pseudonym @thatsassynp. The TikTok logo is pictured outside the company’s U.S. head office in Culver City, California, on Sept. 15, 2020. (Mike Blake/Reuters) The letter sent to Kuhk alleges that on at least 10 different occasions, @thatsassynp encouraged a “public uprising” against Sirotek. It also details that his videos attacking Sirotek garnered over 400,000 views. In response, McLetchie Law, a “boutique law firm serving prominent and emerging … media entities” responded to Perry by stating in a letter dated Aug. 16, 2022, “Both Nevada law and the First Amendment provide robust protections for our client’s (and others’) rights to criticize Ms. Sirotek’s dangerous views and practices—and to advocate for her removal from the Nursing Practice Advisory Committee of the Nevada State Board of Nursing.” It also warned that any attempt to deter Kuhk from his chosen path would “backfire” and could result in a “negative financial impact.” Neither Kuhk nor McLetchie Law responded to The Epoch Times’ request for comment. Unable to confirm the real name behind the TikTok account @jesss2019, and thus, unable to send her a legal letter, Sirotek posted some of the threats she’d received on Facebook, pleading for @jesss2019 to cease targeting her, and recognize the possible real-world harm. In desperation, Sirotek asked Perry to file a legal name change, which he did on Sep. 15, 2022, hoping that would thwart people’s ability to look up Sirotek’s information. Perry told The Epoch Times, “Usually, when you do a name change, it’s a public record. But under extenuating circumstances, you can have that sealed.” In Sirotek’s case, the court recognized the threat to her and her family’s safety, waived the publication requirement, granted the change, and sealed her record on Oct. 4, 2022. Sirotek, at the behest of Perry, filed a police report detailing the harassment on Oct. 17, 2022. In December 2022, @jesss2019 posted a video to TikTok doxing Sirotek by revealing her name change. The Epoch Times sought comment from @jesss2019 but has not received a response. After the request for comment, the user removed the video. Team Halo and Social Media On Dec. 17, 2020, Theo Bertram, a director at TikTok; Iain Bundred, the head of public policy at YouTube; and Rebecca Stimson, the UK head of public policy for Facebook, appeared before the UK’s House of Commons to explain what their social media sites were doing to combat “anti-vaccination disinformation.” All three stated their companies employed a “two-pronged approach.” Specifically, “tackle disinformation and promote trusted content.” Bundred stated that from the beginning of the year to November 2020, YouTube had removed 750,000 videos that promoted “Covid disinformation.” The logos of Facebook, YouTube, TikTok, and Snapchat on mobile devices in a combination of 2017–2022 photos. (AP Photo) Stimson stated that between March and October 2020, “12 million pieces of content were removed from [Facebook],” and it had labeled 167 million pieces with a warning. Bertram stated that for the first six months of 2020, TikTok removed 1,500 accounts for “Covid violation” and had recently increased that activity. “In the last two months, we took action against 1,380 accounts, so you can see the level of action is increasing,” Bertram said. “In October, we began work with Team Halo,” Bertram added. “I do not know if you are familiar with Team Halo. It is run by the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine and is about getting reliable, trusted scientists and doctors on to social media to spread trusted information.” Team Halo’s Origins On Sep. 20, 2022, Melissa Fleming, the under-secretary-general for global communications at the United Nations, appeared at the World Economic Forum to discuss how the United Nations was “Tackling Disinformation” regarding “health guidance” as well as the “safety and efficacy of the vaccine” for COVID-19. “A key strategy that we had was to deploy influencers,” Fleming stated. “Influencers who were really keen, who had huge followings, but really keen to help carry messages that were going to serve their communities.” Fleming also explained that the United Nations knew its messaging wouldn’t resonate as well as influencers, so they developed Team Halo. “We had another trusted messenger project, which was called Team Halo, where we trained scientists around the world, and some doctors, on TikTok. We had TikTok working with us,” Fleming said. “It was a layered deployment of ideas and tactics.” Read more here... Tyler Durden Wed, 02/01/2023 - 23:25.....»»

Category: blogSource: zerohedgeFeb 2nd, 2023Related News

What Elon Musk has said publicly — and in private texts — on his ideas for Twitter and X, an "everything app"

Elon Musk has dropped several hints regarding his plans to shake up the social media world. Here's everything we know about his plans. Patrick Pleul/Getty Images; Vicky Leta/Insider Elon Musk has discussed his plans for X, an "everything app," on Twitter and in private texts. The billionaire has drawn inspiration for the idea from the popular Chinese super-app WeChat. Here's everything we know about Musk's plans for X and Twitter. Since Elon Musk bought Twitter last year, his master plan for creating an "everything app" has begun to take shape.Most recently, Twitter began applying for a series of licenses to allow the social media site to process payments — a major feature of superapps like WeChat. In recent months, Musk has also discussed plans to host longer-form videos on the site, as well as set up a new subscription service.For the billionaire, Twitter represents the first step toward something he calls "X," his vision for a new kind of social media platform that most in the US haven't experienced before.The Tesla CEO has said the acquisition will act as "an accelerant" to creating X — jump-starting the process by three to five years.Musk has been talking about building X for months. In August, when a Twitter user asked him whether he had considered creating his own social platform, he replied, "X.com" — a web domain he bought over five years ago. At Tesla's annual shareholder meeting that same month, Musk said he had "a pretty grand vision" for X as "something that would be very useful to the world."While Musk hasn't fully clarified whether he plans to turn Twitter into X or use it to build an entirely new platform, the billionaire has dropped several hints regarding his plans to shake up the world of social media.Here's what he's said publicly — and privately, via recently released text messages — about the idea.A new super-appX wouldn't be the first app trying to do a bit of everything. In fact, Musk indicated in May might look for inspiration from Tencent's WeChat, a Chinese social media juggernaut that's one of the largest super-apps in the world.WeChat acts as an all-encompassing service — from messaging and video chatting to video games, photo sharing, ride services, food delivery, banking, and shopping. In this photo illustration, the WeChat app is displayed in the App Store on an Apple iPhone on August 7, 2020 in Washington, DC.Photo Illustration by Drew Angerer/Getty Images"If you're in China, you kind of live on WeChat," he said. "It does everything — sort of like Twitter, plus PayPal, plus a whole bunch of things, and all rolled into one, with a great interface. It's really an excellent app, and we don't have anything like that outside of China."At his first town hall with Twitter staff last year, the billionaire said there's a "real opportunity" to create a similar app outside of China."I think if we could achieve that, or even close to that with Twitter, it would be an immense success," he said.Matt Navarra, a top social media consultant, told Insider it wouldn't make sense to gut Twitter and turn it into a super-app, but it could become a sort of "mini-app" within Musk's larger platform.Sha Zhu, of Washington, shows the app WeChat on her phone, which she uses to keep in touch with family and friends in the U.S. and China, Tuesday Aug. 18, 2020, in Washington.AP Photo/Jacquelyn MartinPrivate texts about a blockchain-based platformMusk has also discussed creating a social media platform built on a blockchain. The billionaire is known for his love of cryptocurrencies, including Bitcoin and Dogecoin. In April, the billionaire privately outlined his idea for a "Doge" social media platform in texts to his younger brother, Kimbal Musk. The messages were made public as part of Musk's court battle with Twitter."I have an idea for a blockchain social media system that does both payments and short text messages/links like Twitter," Musk texted. "You have to pay a tiny amount to register your message on the chain, which will cut out the vest majority of spam and bots."Musk said the site would have a "massive real-time database" that would keep permanent copies of messages and followers and a "Twitter-like app on your phone" that can access the database in the cloud.More recently, the Financial Times reported on Monday that the billionaire plans to add crypto functionality to Twitter after the site is approved for payments.A subscription modelMusk's idea for a blockchain-based platform feed into some of his discussions around Twitter's revenue model.The billionaire has repeatedly expressed his distaste for ads, but advertising makes up the vast majority of Twitter's revenue. In a since-deleted tweet from April, Musk said the company should exist without ads.Click the Subscribe button at the bottom to sign up for Twitter Blue.Will FischerInstead, Musk has talked about making money from Twitter via alternative methods, including charging some users to be on the site. Shortly after buying Twitter, Musk began charging Twitter users for the app's blue check mark. The billionaire has also noted the app could help foster payments directly to users, though Twitter launched a "Tips" feature last year that includes an option to pay users with Bitcoin."It's important for content creators to have a revenue share," Musk said at a May event for the "All-In" podcast.The billionaire has also discussed changing Twitter's algorithm and making its code open source, as well as adding an edit button — a feature the site recently enabled for Twitter Blue subscribers.An emphasis on free speech Whatever Musk builds, expect it to have a far more free-wheeling free speech policy than Twitter today.Musk often refers to Twitter as a "town square" and has said he is against censorship that "goes far beyond the law."Donald Trump on Tuesday escalated his feud with Elon Musk in a series of Truth Social posts belittling the billionaire.Evan Vucci/AP PhotoThe billionaire has been critical of Twitter's ban on some users, including its permanent ban on former president Donald Trump following the insurrection at the US Capitol. In November, Musk followed through on his promise to reinstate Trump's account.Social media expert Navarro said companies are unlikely to want to advertise next to posts that could be labeled as unsavory, but noted it could be a good move for Twitter to diversify its revenue sources.A battle against botsOne thing is clear throughout Musk's dealings with Twitter — the billionaire's social media platform will be tasked with eliminating scam accounts.Musk has called bots on Twitter the "single most annoying problem" and made the number of scam accounts on the site the centerpiece of his attempts to wiggle out of the purchase months ago.In an April 14 interview at TED 2022, Musk cited this issue as the first thing he would change as Twitter's new owner — it's fair to expect whatever X ends up being to also focus on eliminating bots.Though, since taking over the social media company the billionaire has had less to say on the issue. Earlier this month, Musk said the company has developed new systems for identifying scam accounts."It is very to stop bots & trolls, while not affecting real users. Won't be perfect either way, but Twitter is far more resilient to fake accounts than it ever has been," he said on Twitter.Read the original article on Business Insider.....»»

Category: topSource: businessinsiderFeb 1st, 2023Related News

Elon Musk said Twitter will launch an early version of its program allowing creators to get paid for tweets as soon as next week

Elon Musk said Twitter is reviewing ad-revenue shares for adverts in creator's tweets so they can "create an interesting thread and get paid for it!" Twitter is going to allow creators to get paid for tweets as soon as next week.Getty Images Elon Musk said Twitter will launch a feature allowing creators be paid for their tweets next week.  Musk has talked frequently about such plans since buying Twitter, and said a "beta" is coming next week. In November, Musk claimed Twitter will pay creators a higher proportion of ad revenues than YouTube. Elon Musk said Twitter will introduce an early version of a long-teased new feature on the platform allowing creators to be paid for their tweets as soon as next week. Musk responded to a tweet on Tuesday by a user who said Twitter's co-tweet feature which lets users co-author tweets together is "stupid af" to which Musk responded: "You're welcome. Axed them yesterday to focus on enabling writers to add essays as attachments to tweets."Combined with improvements to creator subscriptions (fka superfollow), you will be able to publish directly on Twitter & get paid for it." He added that a "Beta version" of this feature would be launching next week. In an additional tweet, Musk said the company is also "reviewing" ad-revenue share for adverts in a creator's tweets so they can "create an interesting thread and get paid for it!" Twitter did not immediately respond to a request from Insider for further comment regarding the new feature. Musk has been promising a monetization model for different types of content on Twitter since his $44 billion takeover in October. At the time Musk said Twitter planned to surpass YouTube's rate of paying creators 55% of total ad revenue from their videos. "We can beat that," Musk tweeted in November. Meanwhile, Musk has been busy exploring avenues to pay off part of the $13 billion loan he used to acquire Twitter. He has been in talks with backers to raise $3 billion to pay off part of this debt, according to the Wall Street Journal. However, Musk has since responded to a tweet asking him if this news is accurate saying "no."Read the original article on Business Insider.....»»

Category: personnelSource: nytFeb 1st, 2023Related News

The 5 easiest vending-machine businesses to start that can earn entrepreneurs 6 figures or more

Starting a business isn't simple, but vending machines don't require as much funding, resources, or employees as other ventures. Jaime Ibanez's vending-machine business was a launching-off point for his YouTube career.Jaime Ibanez. Vending-machine businesses are gaining popularity because they require minimal overhead. The success of your business can depend on the products you sell and where you place the machine. Here are five vending-machine businesses that are relatively easy to start. Starting a business isn't easy — it takes a lot of hard work and can be a huge time commitment — but some ventures don't require as much funding, resources, or employees as others.Vending-machine businesses are gaining popularity because they require minimal investment to get started, are low maintenance, and can eventually generate passive income if you outsource the daily upkeep. Some vending-machine entrepreneurs have started businesses for between $1,500 and $3,000.What you sell in the vending machine can also determine how lucrative your business is. For example, snack-and-beverage machines can yield high profit margins, according to founders who post about their businesses on Instagram and TikTok. Insider gathered insight from past interviews and successful founders who post about their vending machines on social media so that we could research the best products to sell in vending machines that are relatively easy for entrepreneurs to handle.1. SnacksIbanez in one his YouTube videos.Jaime Ibanez/YouTubeA snack vending machine is versatile and can generate sales in many types of locations, from office buildings and warehouses to repair shops and schools. The inventory is easy to buy at wholesale stores, and since most snacks are light, they don't require heavy equipment to transport or load. The machines typically need to be restocked on a weekly basis, and you'll need to throw out any inventory that doesn't sell once it expires.Jaime Ibanez operated 40 vending machines from July 2021 to June 2022 and made $135,000 in revenue in that time, Insider previously reported.2. Water and iceSteve Slagle and one of his two ice vending machines.Steve SlagleWater and ice are simple, low-cost products to stock in a vending machine. There's also the advantage that water and ice are often essential products, especially for rest stops and hotels. They do require refrigeration, so that's one more function of the machine you'll need to make sure is always working properly.Steve Slagle made more than $30,000 in revenue in one year with two ice-and-water vending machines, Insider previously reported.3. Beverage and comboMarcus Gram hired his sister to maintain most of his vending machines.Marcus GramSelling soda, energy drinks, and other beverages capitalizes on people's desire for choices based on their tastes and moods. If you get a combo machine, you can sell both snacks and drinks for even more options. Since you're offering so many choices, you'll want to closely monitor which items sell and which don't, then base your restocks on that data. Marcus Gram, who owns Joyner Vending, operated 18 vending machines in 2021 and generated more than $307,000 in revenue that year, Insider previously reported.3. ToysA Harry Potter toy from a vending machine.Marielle Descalsota/InsiderClaw machines can perform well in public areas with heavy foot traffic, like malls and movie theaters. Since the machine operates as a game, it doesn't guarantee the buyer will receive an item from the machine, thus generating more sales per item. Plus, toys don't expire like food and drinks, so you don't have to refill inventory as often as with other machines.One YouTuber made $292 in a month of sales from his claw machine.5. CandyA gumball machine inside a mall.Ann Matica/InsiderThe classic candy machine is a fixture at grocery stores, restaurants, and car washes. While these generate much less profit than other types of machines, they are good for a beginner with minimal startup capital. One YouTuber made $450 in one month from a gumball machine he placed in an ice-cream shop. He also said he would relocate any machine that didn't make at least $15 a month.Read the original article on Business Insider.....»»

Category: personnelSource: nytFeb 1st, 2023Related News

After Surge In Auto Thefts, Seattle Sues Hyundai And Kia For Failing To Install Anti-Theft Technology

After Surge In Auto Thefts, Seattle Sues Hyundai And Kia For Failing To Install Anti-Theft Technology The "blame everyone but the criminals" strategy being employed in most major U.S. cities - and contributing to the increase in crime while emboldening future criminals - doesn't show signs of stopping anytime soon.  Case in point? The auto thefts in Seattle have gotten so bad that city attorneys in the liberal-run utopia are hilariously suing the manufacturers of Hyundai and Kia for failing to install anti-theft technology on their vehicles. Talk about missing the point. As Axios pointed out, auto thefts across the country have been on a surge over the last few years. In Seattle, Hyundai and Kia thefts were 620% higher than other auto brands. Perhaps this is what has motivated Seattle City Attorney Ann Davison to sue the manufacturers.  Most thefts have taken place in Northgate, Capitol Hill, Central District and Beacon Hill, the report says. "The city is seeking unspecified damages and asking the car manufacturers to fix the problem," Axios wrote.  The suit claims that "Hyundai and Kia failed to use immobilizer technology that ensured car ignitions could not be started without their keys long after other carmakers had adopted the same technology". This made the two brands of vehicles "easier to steal", the report says. It also blames YouTube videos that "showed how to steal car models simply by removing a plastic piece under the steering wheel and using a USB cord and turning it like a key".  This, of course, takes the focus away from the rise in criminals attempting to get into property that isn't theirs to begin with. Perhaps someone should inform that the first thing someone needs to do to steal a car, is break and enter into property that isn't theirs. Maybe that'll help realign expectations before this suit is hastily thrown out of court.  Hyundai rightfully dismissed the lawsuit as "improper and unnecessary", telling Axios that "Hyundai Motor America has made engine immobilizers standard on all vehicles produced as of November 2021." They also said that "Owners of past models can also bring their vehicles to a local Hyundai dealer for the purchase and installation of a customized security kit..." And, of course, this is why we expect the exodus from cities like Seattle, and those of its ilk, to continue.  Tyler Durden Tue, 01/31/2023 - 19:20.....»»

Category: dealsSource: nytJan 31st, 2023Related News

Will Lower Ad Revenues Hurt Meta Platforms" (META) Q4 Earnings?

Meta Platforms' (META) fourth-quarter 2022 earnings are expected to have been affected by the ad revenue business slowdown and adverse macroeconomic conditions. Meta Platforms’ META fourth-quarter 2022 results, set to be reported on Feb 1, are expected to reflect the impacts of weak advertising revenues.The Zacks Consensus Estimate for fourth-quarter advertising is pegged at $30.32 billion, down 7.1% year over year. Our estimate stands at $29.26 billion, down 10.4% year over year.In the third quarter of 2022, advertising revenues (99.3% of Family of Apps revenues) decreased 3.7% year over year to $28.15 billion and accounted for 98.3% of revenues.Meta’s results are expected to have been affected by higher interest expenses, raging inflation and challenging macroeconomic conditions globally.Meta Platforms, Inc. Revenue (TTM)  Meta Platforms, Inc. revenue-ttm | Meta Platforms, Inc. QuoteClick here to know how Meta’s overall fourth-quarter performance is likely to have been.Ad-Targeting Headwinds to Hurt Top-Line GrowthAd targeting-related headwinds are expected to have affected the ad-revenue growth rate in the to-be-reported quarter. It is worth mentioning that changes made by Apple AAPL and Google in their mobile operating systems and browser platforms have limited Meta’s ability to track the user-activity trend.Apple’s iOS changes have made ad targeting difficult, which has increased the cost of driving outcomes. Measuring these outcomes has also become difficult, thereby hurting its ad revenue growth.Further impacting Meta’s top line is slowing global Monthly Active Users (MAU). In the third quarter, Meta reported 2.958 billion, up 1.6% year over year. MAUs in the Asia-Pacific, RoW, and the United States & Canada grew 2.7%, 2.3% and 1.9% year over year, respectively.However, Europe MAUs declined 3.5% year over year, a trend expected to have continued in the fourth quarter, due to the loss of users in Russia. This is also likely to have impacted Global MAU negatively.The Zacks Consensus Estimate for MAUs for the Asia-Pacific, RoW, the United States & Canada, and Europe is pegged at 1.326 million, 0.977 million, 0.267 million and 0.412 million, respectively.Declining ad revenues have affected Meta’s strategy to fund reality labs. In the third quarter of 2022, Reality Labs’ revenues (1% of total revenues) plunged 48.9% year over year to $285 million primarily due to lower Quest 2 sales.The consensus estimate for Reality Labs is pegged at $800 million.AI, ML & Metaverse Driving ProspectsMeta, which currently carries a Zacks Rank #3 (Hold), is banking its future on building the metaverse, which is a shared virtual 3D world, or multiverse created using virtual and augmented reality. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Instagram’s growing popularity in international markets, particularly in Asia, has been helping Meta expand its user base. Much of it can be attributed to the growing popularity of short-form videos, Reels on Instagram. Reels have been attracting Gen-Z to the platform amid competition from Snapchat, Twitter and TikTok.To increase revenues, Meta has been growing video monetization, especially in short-form videos like Reels using AI and ML.Meta’s expanding partner base, which includes the like of NVIDIA NVDA and Advanced Micro Devices AMD, is noteworthy in this regard.AMD collaborated with META as an ecosystem partner to build a Metaverse-ready radio access unit. AMD’s radio chip Xilinx Zynq UltraScale RFSoC will be utilized to develop multiple Evenstar radio units to expand 4G/5G mobile network infrastructure, which is crucial for the metaverse.Meta collaborated with NVIDIA to build an AI research supercomputer, which is helping its researchers to build different AI models crucial for building the metaverse.What Do Estimates Say?The Zacks Consensus Estimate for fourth-quarter earnings stands at $2.23 per share, up 4.7% over the past 30 days but down 39.24%.Our fourth-quarter earnings estimate stands at $1.49 per share, up from the previous estimate of $1.25.The consensus estimate for fourth-quarter revenues is pegged at $31.31 billion, indicating a decline of 7.02% from the figure reported in the year-ago quarter.Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar. Free Report Reveals How You Could Profit from the Growing Electric Vehicle Industry Globally, electric car sales continue their remarkable growth even after breaking records in 2021. High gas prices have fueled his demand, but so has evolving EV comfort, features and technology. So, the fervor for EVs will be around long after gas prices normalize. Not only are manufacturers seeing record-high profits, but producers of EV-related technology are raking in the dough as well. Do you know how to cash in?  If not, we have the perfect report for you – and it’s FREE! Today, don't miss your chance to download Zacks' top 5 stocks for the electric vehicle revolution at no cost and with no obligation.>>Send me my free report on the top 5 EV stocksWant the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Apple Inc. (AAPL): Free Stock Analysis Report Advanced Micro Devices, Inc. (AMD): Free Stock Analysis Report NVIDIA Corporation (NVDA): Free Stock Analysis Report Meta Platforms, Inc. (META): Free Stock Analysis ReportTo read this article on Zacks.com click here.Zacks Investment Research.....»»

Category: topSource: zacksJan 31st, 2023Related News

New details emerge on Tesla cliff plunge that led driver to be charged with attempted murder

Prosecutors reportedly said witnesses didn't see the Tesla's brake lights, and the driver's wife made "incriminating" statements about her husband. New details have emerged in the case of a Tesla that plunged 250-feet off a cliff called Devil's Slide.Tayfun Coskun/Anadolu Agency via Getty Images Dharmesh Patel is facing three attempted murder charges after driving a Tesla off a 250-foot cliff. Prosecutors said witnesses didn't see the Tesla's brake lights go on before the incident, SF Chronicle reports. Patel's attorney said his client has "serious lower body injuries," the Chronicle reported. Dharmesh Patel, the Tesla driver whose car plunged off a 250-foot cliff with his wife and kids inside, has been charged with three counts of attempted murder, court records show.San Mateo County district attorney Steve Wagstaffe said during Patel's arraignment on Monday that his office was charging the driver with attempted murder after reviewing videos from the incident, as well as statements from Patel's wife and witnesses at the scene, the San Francisco Chronicle reported.The district attorney said Patel's wife made "incriminating" statements about her husband and witnesses at the scene did not see brake lights before the car plunged off the cliff, the Chronicle reported. The prosecutors have also enhanced the charges with allegations of domestic violence, as well as causing "great bodily injury," according to court records."We do believe the evidence establishes the necessary intent to kill," Wagstaffe said at the arraignment, per the San Francisco Chronicle.During Patel's arraignment, he was behind a pane of glass that was not visible to the court room and only communicated with his attorney, Joshua Bentley, the news outlet said. His attorney requested a delay for the next court meeting till February  9, which was granted by the judge, court records show.The attorney told the judge he's "not certain" Patel will be able to make it to a microphone due to "serious lower body injuries," per the San Francisco Chronicle's report. The attorney said he was released from the hospital and moved to jail without bail on Friday and Waggstaffe said his wife was still in the hospital, per the San Francisco Chronicle. The judge had granted the request for no bail due to the "potential danger to family members," the publication said.Earlier this month, Patel, his two children, and wife survived a 250-foot dive off a cliff known as Devil's Slide. The San Mateo County Sheriff's Office said in a tweet on January 2 that the children were "unharmed" at the time of rescue. NBC reported that the adults were taken to the hospital in critical condition upon recovery, but were later found to have sustained non-life-threatening injuries. At the time of the incident, the family's survival was hailed as "nothing short of a miracle." But, California Highway Patrol later said that "Based on the evidence collected, investigators developed probable cause to believe this incident was an intentional act."Wagstaffe said investigators are looking to rule out any issues with the car that could have caused the accident, but have yet to find any issues, The Los Angeles Times reported. The authorities had previously said that Tesla's driver assist features, Autopilot and Full Self-Driving do "not appear to be a contributing factor in this incident."Insider was unable to contact Patel for comment ahead of publication, and his attorney did not respond to a request for comment ahead of publication. The district attorney's office at San Mateo Court  and a spokesperson for Tesla also did not respond to a request for comment.Read San Francisco Chronicle's full report on the arraignment over at its website.Read the original article on Business Insider.....»»

Category: topSource: businessinsiderJan 31st, 2023Related News