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NAR’s SCV Opens 2022 REACH U.S. Applications

Second Century Ventures (SCV), the strategic investment arm of the National Association of REALTORS®, opened applications for the 2022 U.S. REACH and REACH Commercial scale-up programs. SCV, the most active global venture fund in real estate technology, operates the award-winning REACH technology scale-up program across North America, Europe, Australia and Asia-Pacific. “The rapidly changing property […] The post NAR’s SCV Opens 2022 REACH U.S. Applications appeared first on RISMedia. Second Century Ventures (SCV), the strategic investment arm of the National Association of REALTORS®, opened applications for the 2022 U.S. REACH and REACH Commercial scale-up programs. SCV, the most active global venture fund in real estate technology, operates the award-winning REACH technology scale-up program across North America, Europe, Australia and Asia-Pacific. “The rapidly changing property technology industry looks to REACH as a crucial source for new innovation in real estate—the world’s largest asset class,” said Bob Gillespie, executive director, REACH Commercial, in a statement. “From acquisition and operation to valuation and disposition, we are investing in technologies that impact each and every step in the value chain. We encourage all companies building innovative real estate technology that will bring significant change to our industry to apply for our 2022 program.” The mission of NAR’s REACH program is to select and help accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services. Participants in the program receive access to the following: Mentorship from real estate, mortgage, venture capital and technology sector leaders Education on how to navigate the trillion-dollar global property industry from top experts Exclusive opportunities at the most impactful conferences, trade shows and networking events Unique access to top media and academic organizations A global network of highly talented, like-minded entrepreneurs, including more than 160 REACH portfolio companies and curated program sponsors. “We’ve seen some amazing companies grow and develop within the REACH program,” said Bob Goldberg, NAR CEO and the president of SCV, in a statement. “Technology moves fast and it’s vital for us to be in tune with every evolution taking place inside of the industry. The great work being done by Second Century Ventures and REACH ensure that REALTORS® will remain at the forefront of the industry.” Companies in the REACH program have achieved significant milestones during and after participation, including major fundraising rounds, securing key brokerage partnerships, completing strategic acquisitions, and launching new products. “We are proud of our 2021 REACH cohorts, which have collectively raised more than $250 million,” said Kia Nejatian, executive director, REACH, in a statement. “Additional notable achievements include Knock’s expansion to 60 markets in less than two years, Feather’s Pitch Battle win at NAR’s iOi Summit and Lex Market’s first-of-its-kind real estate IPO accessible to all U.S. investors.” Applications for the 2022 U.S. REACH and REACH Commercial programs will be accepted through Jan. 31, 2022. The program will begin in April and run through fall of 2022. For more information about REACH, or to apply, visit www.nar-reach.com. The post NAR’s SCV Opens 2022 REACH U.S. Applications appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA10 hr. 15 min. ago Related News

HUD Releases Guidance on Special Purpose Credit Programs

The U.S. Department of Housing and Urban Development (HUD) recently put out a statement clarifying the role of Special Purpose Credit Programs as a way to tackle disparities in access to homeownership. “…While the United States is known worldwide as the land of great opportunity, opportunities for homeownership have been deeply unequal in our country. […] The post HUD Releases Guidance on Special Purpose Credit Programs appeared first on RISMedia. The U.S. Department of Housing and Urban Development (HUD) recently put out a statement clarifying the role of Special Purpose Credit Programs as a way to tackle disparities in access to homeownership. “…While the United States is known worldwide as the land of great opportunity, opportunities for homeownership have been deeply unequal in our country. Because of systemic discrimination in this nation’s housing and credit markets, including by the federal government itself, homeownership rates are much lower for African Americans and other people of color than for their White counterparts,” reads the HUD statement. “This was true in the 1960s before the Fair Housing Act became law, and it is even truer today—the Black-White homeownership gap is wider today than it was in 1968 when the Fair Housing Act became law.” HUD continued, stating that much work needs to be done in the lending industry to address discrimination, with Special Purpose Credit Programs available to help “open the door to homeownership for underserved populations who have historically been denied that opportunity.” According to HUD, Special Purpose Credit Programs are special lending programs that allow lenders and other groups to direct financial aid to groups historically locked out of homeownership, helping to reduce the racial and ethnic gap in homeownership. How the industry is responding: “MBA appreciates HUD’s clarification around the application of the Fair Housing Act to ECOA Special Purpose Credit Programs. SPCPs exist to help low-income and historically disadvantaged borrowers, and this clarification is an important step in providing lenders additional tools to help these borrowers purchase a home. “We look forward to working with HUD, the CFPB, and other regulators to assist in the expansion of compliant SPCPs to meet their potential for assisting communities and reducing the racial homeownership gap.” — Bob Broeksmit, CMB, President and CEO, Mortgage Bankers Association “The U.S. Department of Housing and Urban Development released guidance clarifying that special purpose credit programs that conform with the Equal Credit Opportunity Act and Regulation B generally do not violate the Federal Fair Housing Act. The special purpose credit program provisions of ECOA and Regulation B provide targeted means by which creditors can better serve communities who have been historically shut out or otherwise disadvantaged. I encourage creditors to explore the opportunities available through special purpose credit programs.” — Rohit Chopra, Director, Consumer Financial Protection Bureau The post HUD Releases Guidance on Special Purpose Credit Programs appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA10 hr. 15 min. ago Related News

FHA Announces New Loan Limits for Home Equity Conversion Mortgage and Single Family Title II

The Federal Housing Administration (FHA) recently announced new loan limits for calendar year 2022 for its Single Family Title II forward and Home Equity Conversion (reverse) Mortgage (HECM) insurance programs. Loan limits for most of the country will increase in the coming year resulting from robust house price appreciation, which is factored into the statutorily […] The post FHA Announces New Loan Limits for Home Equity Conversion Mortgage and Single Family Title II appeared first on RISMedia. The Federal Housing Administration (FHA) recently announced new loan limits for calendar year 2022 for its Single Family Title II forward and Home Equity Conversion (reverse) Mortgage (HECM) insurance programs. Loan limits for most of the country will increase in the coming year resulting from robust house price appreciation, which is factored into the statutorily mandated calculations FHA uses as part of its methodology for determining the limits each year. The new loan limits are effective for FHA case numbers assigned on or after Jan.1, 2022. Read FHA’s Mortgagee Letter on 2022 Forward Mortgage Limits. Read FHA’s Mortgagee Letter on 2022 Home Equity Conversion Mortgage (HECM) Limits. “The increase in loan limits, commensurate with the increase in home prices, will allow qualified individuals and families to continue to access FHA-insured mortgages to achieve affordable home financing,” said Principal Deputy Assistant Secretary for Housing and FHA Lopa Kolluri. FHA is required by the National Housing Act (NHA), as amended by the Housing and Economic Recovery Act of 2008 (HERA), to set Single Family forward mortgage loan limits at 115% of area median house prices, subject to a floor and a ceiling on the limits. In accordance with the NHA, FHA calculates forward mortgage limits by Metropolitan Statistical Area (MSA) and county. The NHA requires FHA to establish its floor and ceiling loan limits based on the loan limit set by the Federal Housing Finance Agency (FHFA) for conventional mortgages owned or guaranteed by Fannie Mae and Freddie Mac. The national conforming loan limit for 2022 is $647,200. FHA’s 2022 minimum national loan limit “floor,” of $420,680 is set at 65% of the national conforming loan limit. This “floor” applies to those areas where 115% of the median home price is less than the “floor” limit. Any area where the loan limit exceeds this “floor” is considered a high-cost area, and the NHA requires FHA to set its maximum loan limit “ceiling” for high-cost areas at $970,800, which is 150% of the national conforming loan limit. Due to robust increases in median housing prices and required changes to FHA’s floor and ceiling limits, which are tied to the FHFA’s increase in the conventional mortgage loan limit for 2022, the maximum loan limits for FHA forward mortgages will rise in 3,188 counties. In 45 counties, FHA’s loan limits will remain unchanged. By statute, the median home price for an MSA is based on the county within the MSA which has the highest median price. Additionally, the FHA-insured HECM maximum claim amount will increase to $970,800 from $822,375 for calendar year 2022. FHA’s current HECM regulations do not allow the HECM limit to vary by MSA or county; instead, the single HECM limit applies to all HECMs regardless of where the property is located. To find a complete list of FHA loan limits, areas at the FHA ceiling, and areas between the floor and the ceiling, visit FHA’s Loan Limits Page. The post FHA Announces New Loan Limits for Home Equity Conversion Mortgage and Single Family Title II appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA10 hr. 15 min. ago Related News

Mortgage Applications Increased Following Rate Declines

Mortgage applications increased 2.0% for the week ending Dec. 3, 2021, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey. The findings: The Market Composite Index, a measure of mortgage loan application volume, increased 2.0% on a seasonally adjusted basis from the previous week. Unadjusted, the Index increased 45% compared with the […] The post Mortgage Applications Increased Following Rate Declines appeared first on RISMedia. Mortgage applications increased 2.0% for the week ending Dec. 3, 2021, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey. The findings: The Market Composite Index, a measure of mortgage loan application volume, increased 2.0% on a seasonally adjusted basis from the previous week. Unadjusted, the Index increased 45% compared with the previous week. The Refinance Index increased 9% from the previous week—37% lower YoY. The seasonally adjusted Purchase Index decreased 5% from the previous week. The unadjusted Purchase Index increased 28% from the previous week—8% lower YoY. The refinance share of mortgage activity increased to 63.9% of total applications. The adjustable-rate mortgage (ARM) share of activity decreased to 3.0% of total applications. The FHA share of total applications increased to 9.9% from the previous week. The VA share of total applications increased to 10.7% from the previous week. The USDA share of total applications was flat from 0.5 percent the previous week. The takeaway: “Mortgage rates declined for the first time in a month, prompting a pickup in refinancing, with government refinances increasing more than 20% over the week. While the 30-year fixed mortgage rate and 15-year fixed mortgage rate both declined only one basis point, the FHA rate fell 7 basis points, driving the surge in government refinances. Borrowers are continuing to act on these opportunities, but if rates trend higher as MBA is forecasting, the window of opportunity to refinance will continue to get smaller,” said Joel Kan, MBA’s associate vice president of Economic and Industry Forecasting, in a statement. “The purchase market was slower last week, with applications falling after four consecutive increases. Activity is still close to the highest level since March 2021, which is a positive sign as the year comes to an end,” he added. “Purchase activity continues to be constrained by a lack of inventory, combined with rapid rates of home-price appreciation and mortgage rates higher than in 2020.” The post Mortgage Applications Increased Following Rate Declines appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA10 hr. 15 min. ago Related News

The Next Big Step: Guiding Seniors Through the Real Estate Process

California real estate professional recognized by the SRES® Council for providing outstanding service to seniors Oceanside, California, REALTOR® Ginni Field, who in her nearly 40-year career has served in multiple facets of the real estate industry, has been selected as the 2021 recipient of the Seniors Real Estate Specialist® (SRES®) Outstanding Service Award. The SRES® […] The post The Next Big Step: Guiding Seniors Through the Real Estate Process appeared first on RISMedia. California real estate professional recognized by the SRES® Council for providing outstanding service to seniors Field Oceanside, California, REALTOR® Ginni Field, who in her nearly 40-year career has served in multiple facets of the real estate industry, has been selected as the 2021 recipient of the Seniors Real Estate Specialist® (SRES®) Outstanding Service Award. The SRES® designation is offered through the Center for REALTOR® Development, a wholly owned subsidiary of the National Association of REALTORS® (NAR). The community of designees is comprised of REALTORS® who are dedicated to the real estate needs of maturing adults; whether they’re relocating, selling, buying or refinancing. Each year, the SRES® Council selects one or more outstanding senior-focused real estate professionals, highlighting their achievements by recognizing them with the Outstanding Service Award. Exceeding the Needs of Maturing Adults Field’s passion for ensuring that the elderly feel safe and secure during real estate transactions can be traced back to the mid-’70s, when her own parents moved from southern New Jersey to a senior community in California. “I was living and selling real estate in New York at the time, but it opened my eyes to the special needs of older people when they move,” says Field. “By the time I moved to Ocean-side in 1998, I knew I had found my market niche.” Older people, she notes, often feel insecure, not just about the process of buying and selling their homes, but about transitioning to a new area. “They deserve an agent who advocates for them, who markets their homes properly and reassures them that they are making the right decisions,” says Field. “Ensuring that the elderly feel safe and secure when they move is paramount to me.” Today, more than 95% of Field’s clients are seniors. Many of them live in the Pacifica Senior Living community where she herself resides. One recent seller, a 90-year-old woman, was relocating to Seattle at the request of her children who wanted her closer to them. According to Field, the woman was reluctant to move and fearful about adjusting to new surroundings. “What she needed from me was more than good representation for the sale of her home,” explains Field. “She needed emotional support, a lot of handholding and reassurance that she would find new joy in seeing her children and grandchildren often.” The woman’s communication after the move, letting Field know that her assessment was correct and thanking her for making her feel safe throughout, was worth more than her commission. A Source of Knowledge and Expertise Field, who began her real estate career as a sales associate in Connecticut, served as a branch manager for several companies over the years and has been a real estate mentor and life coach since 1990. As a real estate consultant, she works with company leaders to help them grow their businesses. She has also worked with the California Department of Real Estate to help establish compliance audits for multiple business models. Field has earned a number of specialty credentials, including the Accredited Buyer’s Representative (ABR®) designation in 1997, and the At Home with Diversity® (AHWD) certification in 2014. She earned her SRES® designation in 2007—”as soon as possible when it was offered,” she says. Still a working REALTOR®, Field believes her greatest asset is her ability to connect to her clients—especially older clients—and to help them achieve their goals with as little stress as possible. “I believe in the values of the SRES® designation—namely that we’re a source of knowledge and expertise,” says Field. “And we consistently demonstrate the principles of good practice within the 50-plus market.” Field, who “couldn’t wait until she was old enough to move into the 223-unit Pacifica community,” typically sells between eight and 15 homes there each year. She also serves as president of the community’s homeowner’s association, which enables her to stay on top of issues and work as a problem solver. In addition to helping elderly clients navigate their real estate transactions, Field is sometimes called upon to work with family members who are left with Pacifica properties to manage after a loved one has passed on. “Often, families dealing with grief are from out of the area and know little about market conditions or property values in the community. Part of my job is to educate and advise them and ensure that they achieve the best possible outcome,” says Field, who goes on to explain that more than 95% of her business comes via referral. Driving Change to Better Serve Seniors Asked whether retirement is in her own plans anytime soon, Field says it most assuredly is not. “The work I do today is my ‘why,'” she says. “I’m not yet done contributing or giving back.” Among other criteria, SRES® Outstanding Award recipients are expected to demonstrate that they are a driving force for change in the effort to better serve seniors, and that they work to further the principles established in the NAR Code of Ethics in all interactions with the senior population. For Field, those principles are all in a day’s work. “I’ve won a lot of awards over the years, but this one is by far the most meaningful,” concludes Field. “It’s a validation of who I am and what I stand for.” For more information, please visit sres.realtor/about/sres-outstanding-service-award. Barbara Pronin is a contributing editor to RISMedia. The post The Next Big Step: Guiding Seniors Through the Real Estate Process appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA10 hr. 15 min. ago Related News

Coldwell Banker Egypt Launches Franchise Program

Coldwell Banker Egypt marks the 20th anniversary of its founding, and as part of those festivities is launching a new franchise program in Egypt. Looking toward Egypt’s future, the Franchise Program is designed to empower youth and provide job opportunities, capitalizing on governorates that are witnessing an urban boom. The Coldwell Banker Egypt Franchise Program […] The post Coldwell Banker Egypt Launches Franchise Program appeared first on RISMedia. Coldwell Banker Egypt marks the 20th anniversary of its founding, and as part of those festivities is launching a new franchise program in Egypt. Looking toward Egypt’s future, the Franchise Program is designed to empower youth and provide job opportunities, capitalizing on governorates that are witnessing an urban boom. The Coldwell Banker Egypt Franchise Program aspires to sign contracts with more than 100 franchises who comply with Coldwell Banker standards during the next three years. Members of the Coldwell Banker Egypt Franchise Program will have access to training programs, exhibitions, seminars and conferences to build their skillsets and network with colleagues worldwide. Coldwell Banker Egypt announced the program at a special event celebrating the company’s 20th anniversary at the Four Seasons Nile Plaza Hotel in Cairo. “I am thrilled to congratulate Coldwell Banker Egypt on 20 years of astounding success. Their dedicated leadership and network of exemplary real estate agents are a linchpin of Coldwell Banker’s global presence,” said M. Ryan Gorman, president and CEO, Coldwell Banker Real Estate LLC, in a statement. “With the announcement of Coldwell Banker Egypt’s exciting new franchise program, they are holding high the values we cherish as a company by helping to generate new opportunities and create stronger communities. I look forward to supporting Coldwell Banker Egypt in this energizing new chapter of their business.” “We are witnessing a real urban renaissance in all Egyptian governorates with strategic projects in both the public and private sectors. Coldwell Banker Egypt is keen to continue its positive role by elevating real estate marketing to a new level, and by sharing our experience and knowledge with clients, investors and young professionals who are willing to provide distinguished service to their clients,” said Mohamed Abdullah, chairman of the Board of Directors, Coldwell Banker Egypt, in a statement. “This is why we launched the Franchise Program.” Coldwell Banker launched its Middle East operations in 2001 and has applied its proven franchising model in 40 countries. Coldwell Banker Egypt offers the Coldwell Banker Training Academy, dedicated to building the industry leaders of tomorrow and creating a deeper pool of talent in the real estate field. “Working through the established systems and ideal operating policies of Coldwell Banker International, we are able to provide a data-based approach that reduces risk and provides a high level of professional service. In this next phase of Coldwell Banker Egypt’s history, we aim to spread this professional culture among entrepreneurs and investors who wish to establish their small and medium enterprises, in addition to owners of existing projects who wish to expand and improve their businesses,” said Karim Zain, CEO, Coldwell Banker Egypt, in a statement.” For more information, please visit www.coldwellbanker.com. The post Coldwell Banker Egypt Launches Franchise Program appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

Revolutionizing Home Renovation in an Ultra-Competitive California Market

California real estate firm reels in a ‘refined’ relationship with Curbio The stars must align with a highly viable market and a very willing firm that’s poised to co-brand services to lure a potential vendor into opening a brand-new office in one of California’s most competitive regions. That’s exactly how things developed recently between Curbio […] The post Revolutionizing Home Renovation in an Ultra-Competitive California Market appeared first on RISMedia. California real estate firm reels in a ‘refined’ relationship with Curbio The stars must align with a highly viable market and a very willing firm that’s poised to co-brand services to lure a potential vendor into opening a brand-new office in one of California’s most competitive regions. That’s exactly how things developed recently between Curbio and Willis Allen Real Estate, as the La Jolla, California-based firm’s extensive search for a perfect home improvement partner concluded with a highly successful collaboration. Curbio is a leading home improvement company for REALTORS® and their clients. Offering a fast, effortless process to repair and update homes before they go on the market or under contract, Curbio also defers payment for any work until closing. Under this recent partnership with Willis Allen Real Estate, programs with built-in financing are also being offered to buyers. Hoping to provide their agents a competitive advantage and their clients a means to make improvements before (or after) their home is sold without necessarily having to reach into their pockets upfront to get that work accomplished, the team at Willis Allen Real Estate began sorting through vendors. “We wanted a service where the agents didn’t have to act as a general contractor and be incredibly involved, because they should be out selling real estate rather than managing projects,” says Jane Granados, COO and managing broker. “When we reached out to Curbio, they seemed to understand what our needs were and really checked a lot of the boxes.” “But Curbio wasn’t serving our market at the time, so we kept going back and asking, and about a year ago, they said they would come to San Diego for us and set up shop,” says Granados. Curbio enhanced the partnership by permitting Willis Allen Real Estate to co-brand services under the firm’s “Refine” label so that all their clients could take advantage of staging, home improvement projects and/or renovations. Willis Allen Real Estate then worked closely with Curbio to fashion all related marketing for the newly branded line of services. “As a luxury brokerage, we know that virtually every property can use some improvements,” says Kate MacIver, Willis Allen Real Estate’s director of Risk Management & Education. “One of the big advantages for us is that with Curbio, there’s no project minimum.” One recent project that came under the Refine program ended up netting the seller an added profit of $290,000 on the home’s list price of $1,250,000—with total renovations costing a fractional $34,349. “That included exterior painting, new flooring, some window additions, trim replacements, bathroom refreshes as well as some new appliances and kitchen work,” says Granados. “For closed transactions involving Curbio, there’s been a measurable increase in net profit for the seller across the board,” notes MacIver. “Clients are ecstatic because the people and contractors they’re working with under Refine are all very responsive, materials are first class and the agents know they have an edge over the competition because they can offer these services.” If there were any drawbacks, Granados says it’s convincing sellers in a white-hot market to take the additional time required to permit the Curbio contracting team to get the improvement work done. “If a seller isn’t interested in the opportunity, Curbio has done a great job of creating opportunities for buyers to use their services as well—and they’re offering financing for them,” says Granados. “Now our agents can have Curbio come in during escrow and talk to buyers about getting a quote and making the property their very own after closing.” For more information, please visit curbio.com. John Voket is a contributing editor to RISMedia. The post Revolutionizing Home Renovation in an Ultra-Competitive California Market appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

HomeSmart Hires New Broker of Record for Texas

HomeSmart recently announced that Kelly Snodgrass has joined the corporate leadership team as the broker of record for the state of Texas following a decade in the industry. Snodgrass will serve Texas agents and consumers, expanding the nation’s seventh-largest brokerage into Dallas, Fort Worth, Arlington, Grapevine and the surrounding Metroplex areas. The Texas market, according […] The post HomeSmart Hires New Broker of Record for Texas appeared first on RISMedia. HomeSmart recently announced that Kelly Snodgrass has joined the corporate leadership team as the broker of record for the state of Texas following a decade in the industry. Snodgrass will serve Texas agents and consumers, expanding the nation’s seventh-largest brokerage into Dallas, Fort Worth, Arlington, Grapevine and the surrounding Metroplex areas. The Texas market, according to Snodgrass, is facing a significant inventory challenge, with about half as many active listings than normal for this time of year. “The number of active REALTORS® far exceeds the number of active listings currently. While things have slowed down in regard to wild sales prices over list price with full appraisal waivers and all listings receiving high numbers of multiple offers, buyers are still limited in the numbers of homes available at any given time,” she tells RISMedia. “In previous low-inventory markets, agents and buyers turned to new construction. Unfortunately, new construction is experiencing extremely low inventory as well, suffering from rising costs, lack of supplies and materials and labor shortages.” However, she adds that there has been an increase in international transactions and large companies moving their corporate headquarters to the state. “This gives agents and broker associates the unique ability to expand their lead sources and databases organically. Investors are coming from all over the world, as well as individuals moving across the country,” says Snodgrass. “Both of these situations have had the potential to bring new, repeat and referral business to agents across the state. International real estate in Texas is so important that both Texas REALTORS® and the National Association of REALTORS® have dedicated time and resources to help educate Texas REALTORS® on the topic and its significance.” Before joining HomeSmart, Snodgrass worked as broker of record, broker support and broker associate during her real estate career. She received her broker license in January of 2017, after nearly five years of working as a producing agent. “Immediately upon meeting Kelly, we knew she was just the person to expand HomeSmart further across Texas,” said Michael Swope, chief revenue officer at HomeSmart, in a statement. “She has a pulse on the market there and knows what agents want and need from their brokerage. Paired with HomeSmart’s systems, we believe she will offer a valuable brokerage experience for all Texas-based agents.” “My motto is, ‘People first, the money will follow,’ and that’s what HomeSmart is all about,” said Snodgrass in a statement. “After speaking with team members at HomeSmart and learning about the values of the organization, I realized how much more I could be offering the agents in my area. HomeSmart is agent-centric and focused on making the process better and easier for all. That’s what I’ve been trying to do from the start, but now I’m empowered by HomeSmart’s agent-first culture, tools and service teams to make that happen.” “HomeSmart offers so many resources and services to agents that don’t exist elsewhere,” Snodgrass added. “Support is key to agent success. It’s refreshing to be part of a brokerage that encourages agent phone calls and doesn’t build barriers between those who need assistance and those who have the answers.” Snodgrass says that HomeSmart’s culture is what drew her to the company. “It is a culture that I have not experienced elsewhere; inside the industry or not. I have a deep passion to grow this culture here in Texas with like-minded individuals that have the passion to serve others,” she says. “Bringing agents together is fun and working to grow the community and comradery throughout Texas is a driving passion.” For more information, please visit www.homesmart.com. The post HomeSmart Hires New Broker of Record for Texas appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

6 Ways to Build Your Brand as a Real Estate Agent

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by your values and characteristics, by your unique personality. Here are some ways to build your […] The post 6 Ways to Build Your Brand as a Real Estate Agent appeared first on RISMedia. You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by your values and characteristics, by your unique personality. Here are some ways to build your brand as an agent. 1. Identify Your Audience Who are your ideal clients? What motivates them to close a deal? What’s the best way for you to connect with them? Answering these questions will help you hone your methods for meeting clients, advertising your brand and focusing on effective social media channels. 2. Define Your Brand What makes you different? What sets you apart from other real estate agents in your area? Why do your clients choose to work with you? Even if you’re a brand-new agent, you still have specific strengths to offer your clients. Think about who you are, why you became a REALTOR® and how you want your audience to perceive you and your brand. Check out our FREE guide on building your brand! 3. Get The Look If you really want to appear put-together and professional, hire a designer to create a logo and an overall “look” for your personal branding. Using consistent fonts, graphics and color schemes across all your branding will broadcast the message that you’re not only professional but stylish as well. 4. Become Social Media Savvy Having a solid understanding of how to utilize various social media platforms is an absolute must for business success in the 21st century. The good news is that you don’t have to know everything about every platform; it’s better to specialize in the ones most often utilized by your desired audience. For example, adults over 40 tend to use Facebook and Twitter most often, while millennials prefer TikTok and Instagram. 5. Share Quality Content Once you’ve determined which social media platforms you need to focus on, start compiling a list of topics your audience might find helpful. An easy way to do this is to keep track of the questions your clients ask most frequently. You can also ask your clients for suggestions directly. Providing information that educates, clarifies or provokes thought is an excellent way to demonstrate your value. 6. Network, Network, Network Ultimately, the bulk of most agents’ business comes from referrals. To build a sphere of influence, attend local Chamber of Commerce events, business networking meetings and open houses at other nearby businesses. Make sure to check out our guide to increasing your sphere of influence. Remember that your brand is you, and you are your brand. Be consistent in your messaging to solidify your brand image and strengthen your client relationships. Get creative and be true to yourself! If you are ready for a broker who helps you build your brand, click here to connect with a Fathom team member today! Fathom Realty currently operates in 35 states with approximately 7,500 agents. Agents enjoy a higher net income through Fathom’s 100% commission, transaction fee compensation model, allowing them to invest more money into growing their business. Fathom agents earn stock grants based on their contribution to revenue and company growth. To learn more about Fathom, visit www.fathomlife.com. The post 6 Ways to Build Your Brand as a Real Estate Agent appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

Coming Soon on Hulu: Season 2 of First-Time Buyer by the National Association of REALTORS®

NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents! Encourage Your Agents to Enroll in the L.E.A.D. Courses Developed by top REALTOR® leaders exclusively for aspiring to […] The post Coming Soon on Hulu: Season 2 of First-Time Buyer by the National Association of REALTORS® appeared first on RISMedia. NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents! Encourage Your Agents to Enroll in the L.E.A.D. Courses Developed by top REALTOR® leaders exclusively for aspiring to seasoned REALTOR® leaders, the Building Blocks, Road Map, Vision and DEI courses equip participants with the practical skills, concepts, knowledge and practices needed for effective association leadership. Help them get started on their leadership journey today! REALTOR® Store Winter Sale Is Here – 20% Off Select Products! Send your agents to the REALTOR® Store to stock up on tangible takeaways and resources that will help them strategically set the stage for successful showings in the New Year. From now until Dec. 15, select products are 20% off. Happy shopping! The post Coming Soon on Hulu: Season 2 of First-Time Buyer by the National Association of REALTORS® appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

Leveraging Social Media to Improve Brand Trust

Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. […] The post Leveraging Social Media to Improve Brand Trust appeared first on RISMedia. Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. From implementing personal storytelling to providing followers with unique experiences, here are a few strategies that will position you as a trustworthy real estate professional online. Share your story. As an agent, you should be familiar with storytelling and its importance in your social media and overall marketing strategy. Sure, you may share a story about a listing or a client testimonial, but telling your story is just as important, if not more, when trying to develop trust among your followers. The more people know about you and your brand, the more reasons they must be loyal when you approach them about being a client or for referrals. No matter your experience level, share your personal and professional values. Talk about why you got into the business and love being a real estate agent. These approaches are essential to building a connection with your followers and potential clients. Educate your followers. People spend hours a day on social media because they want to get some value out of the experience. Some of the more successful content across platforms tends to be geared toward teaching people about something of interest. As an agent, you have access to a trove of data and information that you can use to your advantage in your social media posts. Quick-hit videos and infographics—like the ones provided by RISMedia’s ACESocial—are worthwhile options that will spruce up your content offering and position you as a source for valuable information. Provide an experience. You can’t go wrong with providing followers with an experience on your social media pages. Implementing polls and surveys can make users feel like they are part of something important, while video tours and virtual open houses provide immersive experiences. People also love participating in activities, such as contests that encourage them to follow and hashtags to giveaway opportunities where they can win something by sharing your page. Whichever route you choose, keep in mind that the goal should be to promote interactions that encourage people to come back and spread the word about you and your brand. Nurture interactions. Speaking of interacting, part of developing familiarity with a brand is its visibility across social media. To accomplish this, you will need to engage with followers and non-followers whenever possible. Set up live stream videos and Q&A sessions where you can create a conversation around a topic of interest. Connect with people in the comments section and your inbox. While each of these tips can help you boost familiarity and trust among your social media following, it’s up to you to maintain consistency. As you look to implement these practices in your social media strategy, commit to executing them over an extended period of time, keeping your branding consistent. Jordan Grice is RISMedia’s associate online editor. Email him your real estate news to jgrice@rismedia.com. The post Leveraging Social Media to Improve Brand Trust appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 8th, 2021Related News

CLPHA Responds to Biden-Harris Administration’s Maternal Health Initiative

The Council of Large Public Housing Authorities (CLPHA) applauds the Biden-Harris Administration’s Maternal Health Call to Action announced today , and CLPHA was honored to be the only housing organization to sign the letter of commitment to the action. This recognition speaks to CLPHA’s leadership in health equity and long-standing dedication to improving maternal health […] The post CLPHA Responds to Biden-Harris Administration’s Maternal Health Initiative appeared first on RISMedia. The Council of Large Public Housing Authorities (CLPHA) applauds the Biden-Harris Administration’s Maternal Health Call to Action announced today , and CLPHA was honored to be the only housing organization to sign the letter of commitment to the action. This recognition speaks to CLPHA’s leadership in health equity and long-standing dedication to improving maternal health among residents of CLPHA’s member public housing authorities (PHAs). CLPHA launched its commitment to maternal health and many other health-related issues with the creation of the pioneering Housing Is Initiative in 2015. Housing Is helps broaden and launch efforts to align housing, education, and health organizations to produce positive long-term outcomes for those experiencing poverty. Collaboration across systems and sectors—through shared goals, focused resources and coordinated efforts—strengthens our collective ability to serve the needs of low-income individuals and families effectively and efficiently, and our work’s focus includes young mothers who are disproportionately impacted by housing insecurity. “The Biden-Harris Administration’s decision to lift maternal health to a White House initiative reflects their continuing commitment to address issues impacting low-income families,” said Sunia Zaterman, executive director of the Council of Large Public Housing Authorities. “From the American Rescue Plan Act that contained an expansion of emergency rental assistance and the child tax credit to the Build Back Better Act that expands housing opportunities for low-income families, the Biden-Harris Administration is proposing a transformational investment in America’s low-income women and families.” Maternal health is an issue embedded with racial, health and housing disparities. The Centers for Disease Control and Prevention found that Black women are three times more likely to die from pregnancy-related causes than white women. With the majority of PHA residents being Black, indigenous or people of color, PHAs understand they play a critical role in addressing racial inequities through increased focus on maternal health. CLPHA’s members have been at the forefront of developing programs around maternal health for their residents. The Columbus Metropolitan Housing Authority and CelebrateOne partnered to create Healthy Beginnings at Home, an initiative to reduce infant mortality through a housing intervention. The Akron Metropolitan Housing Authority has partnered with the Full Term First Birthday Initiative to replicate the Healthy Beginnings at Home program. The Boston Housing Authority and Boston Public Health Commission created the Healthy Start in Housing Program that provides housing for homeless men and women with very small children with medical issues, as well as pregnant women experiencing homelessness. CLPHA looks forward to supporting the Biden-Harris Administration’s Maternal Health Call to Action with its own activities, including a Martin Luther King Jr. Day virtual event on Jan. 18, 2022 that will discuss how racial discrimination has jointly impacted housing inequities and maternal health outcomes and the interaction of these two disparities. During the 2022 Housing Is Summit on May 18-19, 2022, CLPHA will also hold a leadership panel to discuss how different sectors can come together to create innovative solutions for the maternal health crisis in this country. Source: CLPHA The post CLPHA Responds to Biden-Harris Administration’s Maternal Health Initiative appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Economic Pessimism Reaches Decade High, Buyers Realize Lack of Leverage

Sellers and buyers are at odds in today’s market as homeowners retain the edge and buyers continue to battle it out for their purchases—a trend that may be waning, however, according to recent reports. The Fannie Mae Home Purchase Sentiment Index® (HPSI) decreased 0.8 points to 74.7 in November, reporting the greatest economic pessimism in […] The post Economic Pessimism Reaches Decade High, Buyers Realize Lack of Leverage appeared first on RISMedia. Sellers and buyers are at odds in today’s market as homeowners retain the edge and buyers continue to battle it out for their purchases—a trend that may be waning, however, according to recent reports. The Fannie Mae Home Purchase Sentiment Index® (HPSI) decreased 0.8 points to 74.7 in November, reporting the greatest economic pessimism in 10 years. Four of the index’s six components decreased month-over-month. In November, 74% of respondents said it was a good time to sell a home, compared to the 29% of consumers who said it was a good time to buy. Expectations that mortgage rates will increase over the next 12 months remain strong, and consumers are pessimistic about the direction of the economy, with 70% saying it is on the wrong track. Year-over-year, the full index is down 5.3 points. The findings: Good/Bad Time to Buy: The percentage of respondents who said it was a good time to buy a home decreased from 30% to 29%, while the percentage who said it was a bad time to buy decreased from 65% to 64%. Good/Bad Time to Sell: The percentage of respondents who said it was a good time to sell decreased from 77% to 74%, while the percentage who said it was a bad time to sell increased from 17% to 21%. Home Price Expectations: The percentage of respondents who said home prices will go up in the next 12 months increased from 39% to 45%, while the percentage who said home prices will go down decreased from 22% to 21%. The share who think home prices will stay the same decreased from 32% to 28%. Mortgage Rate Expectations: The percentage of respondents who said mortgage rates will go down in the next 12 months remained flat at 5%, while the percentage who expect mortgage rates to go up increased from 55% to 58%. Those who think mortgage rates will stay the same decreased from 33% to 32%. Job Concerns: The percentage of respondents who said they were not concerned about losing their job in the next 12 months decreased from 84% to 83%, while the percentage who said they were concerned remained flat at 15%. Household Income: The percentage of respondents who said their household income was significantly higher than it was 12 months ago remained flat at 23%, while the percentage who said their household income was significantly lower increased from 12% to 13%. The percentage who said their household income was about the same decreased from 62% to 61%. The takeaway: “The HPSI experienced some shuffling among its underlying components in November, but the overall index once again stayed relatively flat,” said Mark Palim, Fannie Mae vice president and deputy chief economist, in a statement. “While consumers expressed even greater concern regarding the direction of the economy, with the share of respondents expressing pessimism hitting a 10-year high, overall housing sentiment remained stable. Consumers’ concerns for their personal job situation have eased and respondents also reported feeling better about their income level compared to a year ago, with both of those components now nearing their pre-COVID levels.” “Even though consumers are reporting broader macroeconomic concerns—with much of it likely tied to inflation—so far any negative sentiment tied to the economy has not translated into a meaningful decrease in actual purchase mortgage demand,” added Palim. “According to this month’s survey, an even greater share of consumers (particularly those with low and moderate incomes) expects mortgage rates to go up in the next 12 months, which may be a signal that some households plan to pull-forward their home purchase plans despite growing economic apprehension.” To view the full report, click here. The post Economic Pessimism Reaches Decade High, Buyers Realize Lack of Leverage appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Annual Home Price Growth Strong but Moderation Forecast for 2022

U.S. annual home price growth for October 2021 remained strong at 18% in October— the highest recorded in the 45-year history of CoreLogic’s Home Price Index (HPI™). However, monthly price growth has slowed from its April peak, signaling a continued slowdown in the coming months. The findings: U.S. home prices increased 18% in October YoY. […] The post Annual Home Price Growth Strong but Moderation Forecast for 2022 appeared first on RISMedia. U.S. annual home price growth for October 2021 remained strong at 18% in October— the highest recorded in the 45-year history of CoreLogic’s Home Price Index (HPI). However, monthly price growth has slowed from its April peak, signaling a continued slowdown in the coming months. The findings: U.S. home prices increased 18% in October YoY. Month-over-month, they increased by 1.3%. Appreciation of detached properties (19.5%) was 6.6 percentage points higher than attached properties (12.9%). CoreLogic expects home price gains to slow to a 2.5% increase by October 2022. Twin Falls, Idaho had the highest YoY home price increase at 35.8%. For the first time in 2021, Florida made it to the top of the list for home price gains, with Naples ranking in the second spot with a 33.5% YoY increase. The Mountain West continued to dominate the top spots, with Arizona and Idaho again leading the way with the strongest price growth at 28.8% and 28.7%, respectively, and Utah ranking third at 24.5%. The takeaway: “New household formation, investor purchases and pandemic-related factors driving demand for the limited supply of available for-sale homes continues to propel the upward spiral of U.S. home prices,” said Frank Martell, president and CEO of CoreLogic, in a statement. “However, we expect home price growth to moderate over the near term as many buyers take a break for the holidays.” “Single-family detached houses remain the preferred home for buyers during the pandemic,” said Dr. Frank Nothaft, chief economist at CoreLogic, in a statement. “This is reflected in the 19.5% annual price rise for detached houses, which marks another record-high for the CoreLogic Home Price Index.” The post Annual Home Price Growth Strong but Moderation Forecast for 2022 appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Salt Lake City Projected to be 2022 Top Housing Market

The nation’s top housing markets are driven by strong local economies, tech sector job growth and affordability, according to realtor.com®’s latest forecast. The Top Housing Markets of 2022 were primarily located in the Mountain West, Midwest and New England. They will likely experience the strongest combined growth in home sales and listing prices among the […] The post Salt Lake City Projected to be 2022 Top Housing Market appeared first on RISMedia. The nation’s top housing markets are driven by strong local economies, tech sector job growth and affordability, according to realtor.com®’s latest forecast. The Top Housing Markets of 2022 were primarily located in the Mountain West, Midwest and New England. They will likely experience the strongest combined growth in home sales and listing prices among the 100 largest U.S. metros, said the company. Across these 10 markets, home sales are expected to grow by 11.6% year-over-year in 2022—almost double the national home sales growth projection (6.6%). Average home prices in these markets are expected to increase 7.4%—more than double the national average (+2.9%). Here are realtor.com®’s top housing markets for 2022: 1. Salt Lake City, Utah 2021 median home price: $564,062 Forecasted 2022 home sales change: +15.2% Forecasted 2022 home price change: +8.5% Forecasted 2022 combined sales and price change: +23.7% 2. Boise, Idaho 2021 median home price: $503,959 Forecasted 2022 home price change: +17.9% Forecasted 2022 home sales change: +7.9% Forecasted 2022 combined sales and price change: +20.8% 3. Spokane, Washington 2021 median home price: $419,803 Forecasted 2022 home sales change: +12.8% Forecasted 2022 home price change: +7.7% Forecasted 2022 combined sales and price change: +20.5% 4. Indianapolis, Indiana 2021 median home price: $272,401 Forecasted 2022 home sales change: +14.8% Forecasted 2022 home price change: +5.5% Forecasted 2022 combined sales and price change: +20.4% 5. Columbus, Ohio 2021 median home price: $298,523 Forecasted 2022 home sales change: +13.7% Forecasted 2022 home price change: +6.3% Forecasted 2022 combined sales and price change: +20.0% 6. Providence, Rhode Island 2021 median home price: $419,813 Forecasted 2022 home sales change: +8.1% Forecasted 2022 home price change: +9.5% Forecasted 2022 combined sales and price change: +17.7% 7. Greenville, South Carolina 2021 median home price: $305,078 Forecasted 2022 home sales change: +11.4% Forecasted 2022 home price change: +5.7% Forecasted 2022 combined sales and price change: +17.1% 8. Seattle, Washington 2021 median home price: $666,754 Forecasted 2022 home sales change: +9.6% Forecasted 2022 home price change: +7.5% Forecasted 2022 combined sales and price change: +17.1% 9. Worcester, Massachusetts 2021 median home price: $397,188 Forecasted 2022 home sales change: +8.4% Forecasted 2022 home price change: +8.2% Forecasted 2022 combined sales and price change: +16.6% 10. Tampa, Florida 2021 median home price: $335,814 Forecasted 2022 home sales change: +9.6% Forecasted 2022 home price change: +6.8% Report trends: Remote Work: The share of workers applying to jobs with “remote work” keywords,  is above average in Boise (32%), Spokane (33%) and in the Salt Lake City area (26.3%), according to LinkedIn. Young Demographics: Many of these top markets have a higher share of people between the ages of 25-34, particularly in Seattle, Salt Lake City and Columbus. External Attraction: Due to healthy market indicators, many flock to these areas from out of state. Greenville, Boise, Spokane, and Worcester had the highest shares of non-local viewers, according to realtor.com®. Premium Pricing: Living in one of these top markets comes at a premium when compared to nearby markets. The average listing price was $431,000 in November for the top ten compared with just $397,000 for all 100 markets analyzed, on average. The takeaway: “This year’s list spans a variety of geographic hotspots, reflecting how pandemic trends like the rise in remote work are enabling many homebuyers to explore new areas where their budgets stretch further. The top 10 markets share a number of commonalities that are driving demand from millennial remote workers to retirees alike, including those from major coastal metros,” said realtor.com® Chief Economist Danielle Hale in a statement. “With thriving local economies, low unemployment rates, convenient access to the outdoors and relatively affordable housing, many of the top markets offer the best of both small town quality of life and big city job security. Home shoppers in these areas may still be able to find good value even as listing prices are expected to climb in 2022, but getting a leg up on the competition will be key. For buyers with more flexible timelines—such as those making a move from a big city—offering a couple extra months on the closing date could sweeten the deal for sellers who also need to buy their next home.” To read the full report, click here. The post Salt Lake City Projected to be 2022 Top Housing Market appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Battle for the Future

How Inside Real Estate Is Ensuring Brokerages Stay at the Center of the Lifetime Customer Relationship It’s a pivotal time in real estate. An overheated market, new disruptive business models constantly emerging, and technology changing the paradigm of how real estate brokers, agents and consumers do business are all factors impacting today’s industry. The race […] The post Battle for the Future appeared first on RISMedia. How Inside Real Estate Is Ensuring Brokerages Stay at the Center of the Lifetime Customer Relationship It’s a pivotal time in real estate. An overheated market, new disruptive business models constantly emerging, and technology changing the paradigm of how real estate brokers, agents and consumers do business are all factors impacting today’s industry. The race is on. And the winners will be those who can best reach, influence and serve consumers throughout their lifetime homeownership journey. An astonishing 93% of consumers indicate that they would work with the same agent in the future; however, the reality is that less than 15% actually do, according to the National Association of REALTORS®. It’s a critical reason why Inside Real Estate is prioritizing how brokerages can maintain consumer relationships that extend well beyond a transaction to become lifelong partners in homeownership. “This is a people business,” says Joe Skousen, CEO of Inside Real Estate. “It’s belly-to-belly and part of the reason 90% of real estate transactions are done through agents. Consumers want to work with a human being. They want a local, qualified and trusted advisor. At the same time, these consumers have learned to rely on and love the experience they get with companies like Amazon, Google and others—those who know what we need before we know we need it. It’s a relationship business, but with modern consumer needs. This marrying of ultra-local relationships with intelligent consumer tech is at the heart of our new CORE Home solution.” As an innovation leader in the real estate space, Inside Real Estate has a suite of technology solutions that drive business results for more than 250,000 brokerages, teams and agents. The well-capitalized, rapidly growing company is not resting on its laurels, however. Instead, it never stops thinking about how it can continue to build out its results-driven product line that’s anchored by its flagship product: kvCORE. Built on Results-Driven Technology kvCORE is the highest-rated tech platform by agents and teams (according to G2) for a reason—it’s driving real, tangible results for all its users. kvCORE was purpose-built to meet the needs of the entire brokerage organization, from the top down, and also caters to the varying needs of different agent personas. While it’s known for being a comprehensive solution, it’s also well-known for its native mobility, simplicity and ability to always be driving ROI. “The beauty of kvCORE is in how much tech is running behind an extremely user-friendly experience. Teams and agents have access to what they need but are not inundated in what they don’t need,” says the tech pioneer of kvCORE, Nick Macey, president of Inside Real Estate. “The tech is designed to really help agents do what they do best, and help take care of the rest.” kvCORE is widely adopted by the most innovative and fastest-growing brokerages and brands across the U.S. It’s a scalable, end-to-end platform that includes IDX websites, a powerful built-in lead engine, smart CRM, behavioral marketing automation, full lifecycle analytics and a marketplace of deeply integrated add-on solutions. With a platform that agents, teams and brokers use and love, this sets the stage for Inside Real Estate’s next move—streamlining the consumer-facing experience through their new homeownership-platform technology that will build on top of the powerful kvCORE flagship platform. The game-changing new technology will help brokerages lead the way in securing lifetime consumers and bolstering client relationships. The Next Frontier: Homeownership Technology When brokerages establish lifetime customers, they create a dramatic effect on repeat and referral business and have the opportunity to unlock massive streams of brokerage and affiliated services profitability. Home-to-home, across their entire homeownership lifecycle, for life—it’s long been sought after. Still, no brokerage has been able to rally the technology, partnerships and structure to really tap into the grand vision. To take this problem on and really solve it, Inside Real Estate needed to embrace a consumer-driven sensibility to develop a business-to-business solution. Its new mobile-focused product will lead the industry with technology designed to drive lifetime relationships with customers. “The homeownership experience is the next frontier,” Skousen says. But why now? Why hasn’t this been done before? While the concept may seem simple, it’s incredibly difficult to deliver and even harder to achieve success. “It requires a brokerage to be running on a robust platform spanning end-to-end, with high adoption, integrated solutions for mortgage, title, insurance and more. And on top of that—and if you believe brokerages should be at the center of the experience, as we do—you have to have the right technology partner who can deliver a seamless mobile experience that rivals the portals. If you use someone else’s app, then you lose the battle.” Inside Real Estate began working on its homeownership technology solutions in early 2020 and committed an experienced leadership, product and operational team to the new Homeownership Division. It will start rolling out the new technology, called CORE Home, to kvCORE customers throughout 2022. This will help ensure that brokers and agents have control of the relationship with consumers and stay ahead of other disruptors vying for the consumer, or large portal players like Zillow. An innovation leader in the real estate space, Inside Real Estate has a suite of technology solutions that drive business results for more than 250,000 brokerages, teams and agents. “We know consumers deal with a confusing experience, and we’ve seen brokerages trying to solve pieces of it,” says Skousen. “They’d roll out programs that would attempt to maintain contact with clients over the years. It’s never been a completely seamless experience for the consumer, nor was it fueled by sophisticated technology that makes the agent and brokerage the qualified homeownership advisor. You need all of that to come together for this to be successful.” That’s why the new CORE Home experience is designed as an end-to-end web and app experience, branded on behalf of the brokerage, team and agent. It’s the unified client experience for every stage of homeownership. “Every homeowner or possible homeowner is forever in some part of the homeownership lifecycle: living in their home, looking for their next home, going through a transaction or moving, and then back at the beginning,” says Skousen. He adds, “We knew our platform had to be a seamless, app-driven experience for consumers, but integrated with all the connecting pieces as well. It has to connect to mortgage, title and insurance. It has to connect to the brokerage platform seamlessly. Plus, it has to deliver all of the other portions of the lifecycle to the consumer. We put the brokerage, team and agent at the center—we’re not creating our own brand to do it. It’s designed for the consumer, delivered on behalf of the broker, agent and team.” For brokerages, repeat and referral business has been an ongoing challenge. There’s no easy way for agents to do it, and the consumer experience hasn’t been satisfying. Plus, brokerages are feeling the pressure from all directions. They need to provide unique value, and recruiting and retention of agents is critical. Inside Real Estate feels bullish about the dramatic effect on a brokerage’s long-term sustainability and profitability. “Even the most conservative increase of 10% in repeat and referral business is game-changing for agents and brokerages,” says Macey. Pulling Back the Curtain What exactly is Inside Real Estate adding to its already best-in-class platform? CORE Home will allow brokerages and agents to finally be able to engage homeowners with a modern, tech-driven experience through the entire homeownership lifecycle, including these four cyclical stages of the homeownership journey: – Current Home: Helps consumers understand and manage their greatest asset with real-time alerts around home value and detailed local market data, along with visibility into their mortgage and insurance information, trends and opportunities to ensure they have the most competitive rates available. Brokerages and agents stay top of mind as a vital information source versus the homeowner going to Zillow or other sources every day. – Next Home: Provides agents’ clients with an intuitive, portal-grade home and market search and discovery experience tailored to the client’s life. From exploring their next move with an advanced search experience to insights designed to engage and “delight” with personalized results that evolve based on consumer behavior, homeowners can use tools to understand how much they can afford for their next home and get pre-qualified for a purchase. Brokerages and agents can finally provide a modern search experience that beats the large portals and become the first to know when consumers start shopping for their next home. – Buy & Sell: For brokers and agents with integrated services, active homebuyers and sellers get the convenience of monitoring their entire transaction in one place, with tracking every step of the way, including contingency removals, home inspection, appraisal, mortgage status, title and more. Brokerages and agents benefit by providing this modern, simplified experience that buyers and sellers have dreamed about for decades. These integrations will be powered by later releases of the CORE Service Connect add-on. – Move: Once the transaction is complete, homebuyers and sellers can tap into the help they need with moving companies, home improvement companies and services all within the same app they’ve used to manage their homes and transactions. Brokerages and agents build lasting client relationships with the all-encompassing, tech-driven app that gives homeowners instant and trusted access to everything they need to manage their move now and their home forever. Additionally, a fully integrated chat feature will ensure that homeowners can instantly reach out and interact with their agent at any stage in the journey, keeping the agent as the long-term homeownership advisor for the consumer. “The consumer experience is paramount to the homeownership app,” says Macey. “Previously, there has been no single, personalized spot with the tools and information consumers need to create the kind of digital experience they desire—especially not one that works seamlessly with their local agent and all the parties involved in the homeownership cycle. Our new CORE Home technology is filling that void. What’s more, we can quickly empower the 250,000-plus agents using our solutions with these tools for their 100 million-plus consumer contacts. “Filling a void is the key to all of this,” says Macey. “The best products should always solve a problem. And likewise, the best services are provided by people and offer a human touch. Combining these two attributes only further bolsters the success of brokers and agents.” The Needs of Tomorrow Over the past five years, Inside Real Estate has been on a mission to not only innovate, but also anticipate what challenges may lie ahead in the real estate industry in a modern world. Many of the challenges brokers confronted yesterday and today will continue tomorrow: agent retention, capturing quality leads, gaining repeat and referral business, and a laundry list of others. That’s why from day one, Inside Real Estate has been betting on being a technology partner for its brokers. They’re solving existing problems as well as those on the horizon. Thus, the company will continue to innovate and invest in its existing technology platform, kvCORE, and other add-on products. Inside Real Estate will find new technology solutions that make a real estate professional’s job easier and less convoluted. Plus, they’ll improve the homeownership experience and increase the number of lifetime customers for their clients. What does all that mean for you? A better bottom line. The company will continue to expand on its CORE Home app in the coming months. In 2022, it will release its CORE Service Connect application that integrates more ancillary services and allows agents, title representatives, loan officers, transaction coordinators and other relevant professionals to communicate with homeowners seamlessly. The application will also maintain a transparent line of communication throughout the home-buying process and the ownership lifecycle. “Somebody is going to provide this kind of experience to today’s consumer—and those who do it well will control the future of real estate. For brokers, it is imperative that they win this race and remain the lifelong trusted home advisor,” Skousen says. “That’s what’s at stake. We’re really the only player with an end-to-end platform that brokers, teams and agents can build on top of in this way. We’re putting them at the center and creating a consumer-facing platform first. We’re empowering brokerages, agents and teams to do what they do best.” For more information, please visit www.insiderealestate.com/corehome. Caysey Welton is RISMedia’s content director. Email him your real estate news ideas to cwelton@rismedia.com. The post Battle for the Future appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Real Estate Q&A: How Can I Restore my Credit After Ex-Spouse Skipped Mortgage Payments?

(TNS)—Q: After I was divorced, the court awarded our home to my ex-spouse and ordered him to refinance the mortgage to get me off of it. He has not refinanced the property several years later and pays the mortgage inconsistently, leaving my credit in shambles. What can I do to escape this nightmare? — Nona […] The post Real Estate Q&A: How Can I Restore my Credit After Ex-Spouse Skipped Mortgage Payments? appeared first on RISMedia. (TNS)—Q: After I was divorced, the court awarded our home to my ex-spouse and ordered him to refinance the mortgage to get me off of it. He has not refinanced the property several years later and pays the mortgage inconsistently, leaving my credit in shambles. What can I do to escape this nightmare? — Nona A: There is no worse position to be in than owing money on a property that you do not own or benefit from. Your best option will be to go back to the divorce court and ask the judge to enforce the order. However, your ex may not be able to get a new loan due to income or credit issues. Depending on the unique circumstances of your situation, the court may be able to order the property sold to pay off the mortgage, but this is unlikely if your ex is living in the home. If the divorce court cannot help you, you can sue him in a new lawsuit for the damage that he is causing you. This only makes sense if he has money in the bank or assets you could take after winning your case. If your ex is “judgment proof,” meaning he has no assets to collect, filing a new lawsuit would be throwing good money after bad. Depending on your financial situation, declaring bankruptcy is an option. Your credit is already damaged, and if you have other debt, such as credit cards, this could solve the problem with your ex. When someone on a mortgage files bankruptcy, they can be relieved of the obligation to repay the loan but lose their interest in the mortgaged property. Since you do not have any interest in his home anyway, a bankruptcy could get the mortgage loan and other debt off your record and give you a financial fresh start. Gary M. Singer is a Florida attorney and board-certified as an expert in real estate law by the Florida Bar. He practices real estate, business litigation and contract law from his office in Sunrise, Fla. He is the chairman of the Real Estate Section of the Broward County Bar Association and is a co-host of the weekly radio show Legal News and Review. He frequently consults on general real estate matters and trends in Florida with various companies across the nation. Send him questions online at www.sunsentinel.com/askpro or follow him on Twitter @GarySingerLaw. ©2021 South Florida Sun Sentinel Distributed by Tribune Content Agency, LLC The post Real Estate Q&A: How Can I Restore my Credit After Ex-Spouse Skipped Mortgage Payments? appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Planning for a Successful 2022: Implementing Lessons Learned

As you prepare for the new year, you can gain a great advantage for yourself and your team by reflecting on the past year. When you think about what you’ve accomplished, and where you fell short on your goals, you’re bound to learn something new about yourself and how your team operates. However, simply reminiscing […] The post Planning for a Successful 2022: Implementing Lessons Learned appeared first on RISMedia. As you prepare for the new year, you can gain a great advantage for yourself and your team by reflecting on the past year. When you think about what you’ve accomplished, and where you fell short on your goals, you’re bound to learn something new about yourself and how your team operates. However, simply reminiscing about the past year won’t help you make those valuable—and vital—changes to your business. When we use hindsight to our advantage, we can make important course corrections. So how do you use the lessons you learned in 2021 to execute a plan to have an amazing 2022 and beyond? A good team leader knows that the only way to improve any aspect of their business is to track and assess every aspect of their team’s production. Start by answering a few questions: What information have you consistently tracked over the last 12 months? Which results are consistent with achieving your goals? Which results are interfering with your goals? Are there blind spots in your data? What should you start tracking now? When reviewing your records for the past year, there are a few benchmarks to keep in mind. First, every listing should generate 1.5 buyer-side closings. This means your buyers should generate 60% of your business, while sellers should generate the other 40%. Next, each listing should generate at least six to eight leads per month. By tracking lead sources and measuring whether or not your marketing around listings is working, you can gain clarity on where to increase or decrease your spending in this area. As you continue to track aspects of your business, various “pillars” of income will become evident. Each business should have a minimum of four income pillars. As you develop your plan for next year, look at how much business came from each of your pillars. If your income is mostly coming from a single pillar, focus on building out the other three, ensuring that no one pillar represents more than 25% of your total income. This change of balance creates significant growth opportunities and the stability to weather any change in the market. If you’re dissatisfied with your team’s production over the last year, it may be time to get some outside help from a coach. They can assess your key numbers and help you implement proven tools and systems to double your profitability in 2022. It could be your best year yet! Workman Success Systems is a real estate consulting company that specializes in performance coaching and building highly effective teams. Contact wssm@workmansuccess.com for more information and free downloadable resources. The post Planning for a Successful 2022: Implementing Lessons Learned appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

Focus Your Team on the Right Calls: Servicing vs Prospecting

For the most part, real estate agents pride themselves on providing exceptional service to their buyers and sellers—so much service that they end up failing themselves by not keeping their pipeline full. They over-service their transactions in some cases and then once those deals close, they find themselves out of business and starting the prospecting […] The post Focus Your Team on the Right Calls: Servicing vs Prospecting appeared first on RISMedia. For the most part, real estate agents pride themselves on providing exceptional service to their buyers and sellers—so much service that they end up failing themselves by not keeping their pipeline full. They over-service their transactions in some cases and then once those deals close, they find themselves out of business and starting the prospecting game all over again. I have seen this over and over, hundreds of times. Agents spend all their time servicing the one or two deals they must close and fail to focus on any new business. This creates the infamous “feast and famine” effect, leaving the agent disappointed and without a listing, sale or income for the month. It is even more important to focus on the new business calls your agents should be making to create and generate new business than it is to call and follow up with their existing clients. Read that again. Agents are much more comfortable calling their existing clients than they are picking up the phone and contacting new people to get new business. It’s easier and, therefore, those are the calls that happen. I encourage you to motivate your agents to make more calls to new opportunities that will generate new listings or sales first, even before calling current clients or contacting the other agent on a home inspection resolution situation. Here are key action items that will keep your team members focused on the highest and best use of their time: prospecting and generating new business opportunities: Time block the money hours. Time is money and it’s time to sell. Have your agents map out their week with daily prospecting time blocked on the calendar. Every activity they do is time blocked for success—even personal and professional activities. Designate service calls and prospecting calls on the calendar. Servicing calls are calls to existing clients. They either are clients that are listed, or they just bought a home.  Prospecting calls are calls agents make to generate new business for themselves.  There is a huge difference. Get out of the comfort zone and start before you are ready. We all must jump in the deep end quickly without overthinking things. The sooner your agents get into the habit of being successful, the sooner they will experience successful results that will show up in new listings, sales under contract and income. The feeling of fear or projected rejection needs to be eliminated and the fastest way for your team members to get over that is to just start before they are ready. Getting out of their comfort zone is the first step—being okay with being uncomfortable helps overcome the fear. Tell your agents to have the confidence to know that so they will succeed and just start doing it. Keep the pipeline of buyer and seller leads full. Keeping a large and full pipeline of listing and buyer leads is key. It’s crucial to long-term success and growth and if done properly, will provide months of months of listings and sales. Keeping the pipeline full is the answer to predictable and consistent monthly income and it works. Being strategic, intentional and on-purpose. Show your agents how to be strategic to get calls. By first realizing that there is a distinct and powerful difference between “service” calls and “new business” calls, it becomes clear to your agents where they need to be disciplined, focused and determined to separate these types of calls and time block for the highest level of success. Turn up the dial of success for your agents and help them see the difference of the calls they are making, and it will make a huge difference in their year in 2022! To request Sherri’s GoldMine PipelineTM Strategy form, which creates consistent, predictable monthly income, click here. Click here to receive our special promotion for Sherri’s Playbook of your first month free! Our exclusive, online and live coaching Q&A program with access to The Sherri Johnson Academy has proven strategies to double your business in one year. Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With over 20 years of experience in real estate as an agent, broker, and executive, Johnson offers coaching, consulting and keynote speaking services nationwide. She is a national speaker for the Homes.com Secrets of Top Selling Agents tour and is the Official Real Estate Coach for McKissock Learning and Real Estate Express. Sherri has also been named a RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader. Visit www.sherrijohnson.com for more information. The post Focus Your Team on the Right Calls: Servicing vs Prospecting appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News

The Principles of Team Success, Part 3: Prosperity

ICYMI: Over the past couple of weeks, I’ve been outlining the key principles of successful teams. We started out with the importance of articulating a purpose—defining your “big whys” for being in real estate and starting a team. Then last week, we talked about what it means to be truly productive and how money making […] The post The Principles of Team Success, Part 3: Prosperity appeared first on RISMedia. ICYMI: Over the past couple of weeks, I’ve been outlining the key principles of successful teams. We started out with the importance of articulating a purpose—defining your “big whys” for being in real estate and starting a team. Then last week, we talked about what it means to be truly productive and how money making activities need to be central to your daily pursuits. What does it mean to be truly prosperous? There are probably as many ways to define prosperity as there are people who experience it, though Merriam-Webster defines it as simply “the condition of being successful or thriving.” To some it has a strictly economic connotation having to do with income, costs and margins; for others it has also to do with the health and wellbeing of self and loved ones. For others, still, it involves leaving a legacy in business, public or private life. You might have your own definition of a prosperous business, but to me it signifies one which is able to predictably and consistently provide that sense of thriving to its owners, employees and investors. It’s neither a one-time event nor a permanent state of being. Rather, it’s the result of many daily actions taken by people across the organization and the culmination of all your purposeful productivity. Predicting Success I’ve met more than a few real estate professionals who claim to be powerless when it comes to their next sale. They feel completely at the mercy of the market, not in control of their prospects, and their efforts are often reactive rather than proactive. One of their largest worries is that there is no predictability in this business—they never know where the money is going to come from, so they don’t feel comfortable trying to build a team or plan for the future. This limiting belief that keeps many from success in real estate may sound familiar: “What if I can’t generate a consistent output and end up disappointing my team members or my family?” This is not a mindset that exceptional agents allow themselves to subscribe to because they know that they actually can predict their success. If you can identify the specific activities that lead to results, then you know what you need to do to meet whatever goals you set. For example, if you know that, on average, you close a deal after every 200 contacts, then you know you need to make 100 contacts every week if you want to close at least 25 deals this year. The more data you track, the more prediction power you will have for your team—and this kind of control is a solid foundation for prosperity. Acting with Consistency Of course, all the predicting power in the world will mean nothing if you don’t act consistently on that information. If you don’t follow through on making those 100 weekly contacts, you won’t realize your goal of closing 25 deals. Information without consistent action is just trivia. Consistency is what separates truly prosperous businesses from their competitors. You can have the most talented people and the most detailed tracking metrics, but without the discipline and infrastructure to consistently execute the necessary tasks, your business will never reach a level of lasting, self-perpetuating success. Prosperity isn’t an accident. It is the result of intentional, consistent action based on accurate information. If a prosperous business is eluding you, I suspect it is because one of those two elements is lacking: either the efforts of you and your team are inconsistent, or you are basing consistent actions on faulty data. So What, Now What? I doubt whether anything I’ve covered here is new to you. So why are we discussing it? Why tell you that a prosperous business ought to be an important goal as you establish your real estate team? The reason is because too often, as we work to make each day great, we lose sight of the endgame. Therefore, I’ve grounded my own business in the three Ps. The tenets of purpose, productivity and prosperity help me and my team keep our sights on target. We can ask: Does a particular action 1) meet our purpose, 2) add to our productivity and 3) lead to prosperity? If the answer to any part of this question is “no,” then we know whether we are creating value for our clients or just doing “fake work” for its own sake. I would encourage you to make these 3 Ps central to the success of your own team. Act with purpose and focus on productivity to create lasting prosperity. You’ll be amazed at where you end up. Verl Workman is the founder and CEO of Workman Success Systems, a real estate consulting company that specializes in performance coaching and building highly effective teams. Contact wssm@workmansuccess.com for more information and free downloadable resources. The post The Principles of Team Success, Part 3: Prosperity appeared first on RISMedia......»»

Category: realestateSource: RISMEDIADec 7th, 2021Related News