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Inbound marketing has become one of the most effective tactics for generating new business in today’s digital age. According to a recent study…  Companies are three times as likely to see higher ROI on inbound campaigns than outbound marketing. Inb.....»»

Companies large and small are marketing facial recognition software to schools as a way to provide additional safety for students. How effective can these programs be?.....»»

It's one that doesn't require a big budget......»»

Much of what we write at Hinge focuses on the most effective ma.....»»

Signet's (SIG) focus on effective cost management, digital marketing and higher e-commerce sal.....»»

The company says its approach, which uses a “smart algorithm” is highly effective. But a number of alarms have been raised about the app resulting in unintended pregnancies......»»

Corporate sponsorship, or the best kept secret in the world of business, is one of the most effective channels of marketing. Though most businesses have never even tried this method of micro-targeting local consumers, the business.....»»

Wherever I go, whenever I mention my company’s name, I get a smile and a friendly response. People know our brand because they’ve engaged with one of our most cost-effective marketing techniques — guerrilla marketing — and it worked. Guerr.....»»

Studio Theatre on Tuesday named Rebecca Ende Lichtenberg its new managing director, effective this December. Licthenberg will join the D.C.-based theater company from Theater J, where she served as managing director and director of marketing and communi.....»»

J. Crew CEO Jim Brett and Chief Marketing Officer Vanessa Holden have left the fashion retailer. On Saturday, J. Crew announced the departure of Brett, effective immediately. A press release said his exit was a mutual decision reached by Brett and the .....»»

Cox Automotive is adding a veteran in IT services to lead its sales and marketing team. The automotive arm of Cox Enterprises Inc. named Sid Nair as the new chief sales officer effective today, reporting to company president Sandy Schwartz. In this n.....»»

With the second annual Benzinga Fintech Summit in the books and another year of events brining tog.....»»

See the rest of the story here. Theflyonthewall.com provides the latest financial news as it breaks. Known as a leader in market intelligence, The Fl.....»»

Greensboro-based ITG Brands announced Tuesday the retirement of two executives. Kathy Sparrow, executive vice president of marketing and sales, will retire effective April 1. And Fred Paternostro, vice president of sales, also will retire followin.....»»

Product launching with social messaging bots could change your sales impact right from the start......»»

PNC debuts series of films that complement its marketing campaign......»»

The new owner has plans to expand the company's offerings and has joined a national marketing franchise to make it happen......»»

Biden Marketing Team To Create Trump Mega-Martyr With 'Guilty' Verdict Campaign Strategy Joe Biden's galaxy brain handlers plan to use any 'guilty' v.....»»

For some, living alone has become the new millennial American dream. Dara Feller for BINot many of Jess Munday's San Francisco friends live alone. But Munday, a 29-year-old who works in tech marketing, was able to swin.....»»

Relevate Health, a Norwood-based health care marketing agency, has once again earned a spot on the Courier's Fast 55 list......»»